Important features of web shops for online shoppers in Denmark 2018

This statistic displays the result of a survey conducted in 2018 on important features of web shops for online shoppers in Denmark. The feature which came on top of the list was that the customer is able to choose the delivery method, with 89 percent of respondents that have stated this. The feature that came last on the list was that the good is delivered on the following day.

How important are the following features when choosing which online shop to purchase from?

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Release date

March 2019



Survey time period

June 2018

Number of respondents

89,053 respondents

Age group

18-79 years

Special properties

respondents who have shopped online

Method of interview

Questionnaires and telephone interviews

Supplementary notes

This question was phrased by the source as follows: "Hur viktiga är följande egenskaper när du beslutar vilken webbshop/sajt du ska handla ifrån?"

Statistic based on respondents who answered with "fairly important" or "very important".

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