Search engine usage in Japan

Search engine usage in Japan
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Statista Dossier on the use of search engines in Japan

This dossier presents fundamental information on the usage of internet search engines in Japan. Next to an overview that is mainly concerned with the extent of internet usage in Japan, the report offers detailed insights regarding the attitudes on the the internet as a source of information, search engine market shares, user behavior, and the various types of searched information.

Table of contents

    • Number of internet users Japan 2017-2026

    • Number of smartphone users Japan 2018-2027

    • Internet penetration rate Japan 2000-2020

    • Internet usage rate Japan 2021, by age group

    • Internet usage rate Japan 2021, by device

    • Opinion on importance of media as sources of information Japan FY 2021, by type

    • Opinion on importance of internet as a source of information Japan FY 2012-2021

    • Opinion on importance of internet as a source of information Japan FY 2021, by age

    • Opinion on reliability of media information Japan FY 2021, by type of medium

    • Opinion on reliability of internet as a source of information Japan FY 2012-2021

    • Opinion on reliability of internet as a source of information Japan FY 2021, by age

    • Most popular search engines Japan 2022

    • Most popular desktop search engines Japan 2022

    • Most popular mobile search engines Japan 2022

    • Most popular tablet search engines Japan 2022

    • Leading online search methods Japan 2021

    • Leading methods for using online search engines Japan 2021

    • Leading social media search methods Japan 2021

    • Search behavior differences between using Google and social media tags Japan 2021

    • Main channels of new brand discovery Japan Q3 2022

    • Main channels for online brand research Japan Q3 2022

    • Leading search engine content Japan 2021

    • Leading Instagram search content Japan 2021

    • Leading Twitter search content Japan 2021

    • Most common Google search queries Japan 2022, based on index score

    • Most common YouTube search queries Japan 2022, based on index score

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