Social media and politics in Brazil

Statistics report on social media and politics in Brazil

Social media and politics in Brazil

Ahead of Brazil’s general elections in October 2022, this report presents information on the panorama of social media usage and its influence on Brazilian politics. It analyzes the popularity and provides comparisons of the leading social media applications, as well as offering demographic and political findings about its users. The report also provides details on how Brazilians obtain political information, their news consumption, and political participation via social networks.

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Table of contents

Overview

8
  • Basic Statistic Social media users in Brazil 2020-2029
  • Basic Statistic Brazil: social media usage rate 2017-2023
  • Premium Statistic Brazil: leading internet activities 2023
  • Basic Statistic Leading social media platforms in Brazil 2023, by reach
  • Basic Statistic Favorite social media platforms in Brazil Q3 2023
  • Premium Forecast Most common social media activities in Brazil 2023
  • Premium Statistic Leading social media usage reasons in Brazil 2023
  • Premium Statistic Brazil: apps in which smartphone users spent the most time 2023

Social media demographics

10
  • Premium Statistic Brazil: leading messenger app users 2023, by generation
  • Premium Statistic Brazil: leading social media platform users 2023, by generation
  • Premium Statistic Brazil: leading messenger app users 2023, by gender
  • Premium Statistic Brazil: leading social media platform users 2023, by gender
  • Premium Statistic Brazil: leading messenger app users 2023, by education level
  • Premium Statistic Brazil: leading social media platforms users 2023, by education level
  • Premium Statistic Brazil: leading messenger app users 2023, by urbanity
  • Premium Statistic Brazil: leading social media platform users 2023, by urbanity
  • Premium Statistic Brazil: leading messenger app users 2023, by political orientation
  • Premium Statistic Brazil: leading social media platform users 2023, by political orientation

News consumption

6
  • Premium Statistic Social networks used for news in Brazil 2023
  • Premium Statistic Trust in online platforms as information sources in Brazil 2021
  • Basic Statistic Trust in online news in Brazil 2021, by source
  • Premium Statistic WhatsApp usage for news in Brazil 2023, by age group
  • Premium Statistic Perception of fake news' impact on the elections in Brazil 2022
  • Premium Statistic Brazil: social media users who have accessed fake news 2021, by platform

Political information

8
  • Premium Statistic Brazil: main social media platforms used for political information 2021
  • Premium Statistic Brazil: main social network used for political information 2021, by gender
  • Premium Statistic Brazil: main social network used for political information 2021, by education
  • Premium Statistic Brazil: main social network used for political information 2021, by region
  • Basic Statistic Brazil: main social network used for political information 2021, by age group
  • Basic Statistic Brazil: main social network used for political information 2021, by skin color
  • Basic Statistic Brazil: main social network used for political information 2021, by religion
  • Premium Statistic Brazil: main social network used for political information 2021, by political ID

Digital political participation

7
  • Premium Statistic Brazil: leading social media users interest in politics 2022
  • Basic Statistic Brazil: social media users who discuss politics in the platforms 2021
  • Premium Statistic Brazil: frequency of political discussion by social media users 2021
  • Basic Statistic Brazil: stopped discussing politics on social media 2022, by voting preference
  • Premium Statistic Opinion on messaging apps should go down to avoid fake news in Brazil 2022
  • Premium Statistic Brazil: WhatsApp group chat participation 2022, by type
  • Basic Statistic Brazil: most subscribed Telegram channels 2022

2022 Elections

8
  • Basic Statistic Public interest in politics in Brazil 2011-2021
  • Basic Statistic Political ideology of Brazilians 2022
  • Basic Statistic Public interest in the incoming presidential elections in Brazil 2022
  • Basic Statistic Voting intention for the elections in Brazil 2022
  • Premium Statistic Voting intention for 2022 presidential elections in Brazil, by candidate
  • Premium Statistic Brazil: changes in voting intention for 2022 presidential elections, by candidate
  • Basic Statistic Voting intention for Brazilian 2022 elections runoff between Lula and Bolsonaro
  • Premium Statistic Voting intention for 2022 presidential elections in Brazil, by age

Spotlight: digital campaign and advertising

6
  • Basic Statistic Brazil: reported political campaign links on social media 2022, by platform
  • Basic Statistic Traditional and digital political campaign spending in Brazil 2022, by position
  • Premium Statistic Largest political advertisers on Google in Brazil 2022
  • Premium Statistic Largest political advertisers on Google in Brazil 2022, by number of ads
  • Premium Statistic Brazil: sponsored Facebook and Instagram posts mentioning Lula and Bolsonaro 2022
  • Premium Statistic Brazil: spending on Facebook and Instagram posts mentioning Lula and Bolsonaro 2022
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