Social media usage in the European Union (EU)

The Statista dossier
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Statista dossier on social media usage and social networking in the European Union

This dossier presents a selected range of statistics and data about social media usage and social networks in the European Union.

The dossier includes the following sections:

  • Chapter 1: Overview
  • Chapter 2: User Demographics & Behavior
  • Chapter 3: Facebook
  • Chapter 3: Instagram
  • Chapter 3: Snapchat
  • Chapter 3: TikTok


Table of contents

  • 1. Overview
    • Active social media penetration in European countries 2019

    • Social network penetration in the European Union 2011-2018

    • Active mobile social media penetration in European countries 2018

    • Monthly active mobile social media users in European countries 2018

    • Digital Market Outlook: social media advertising revenue in European countries 2018

    • Share of companies using social networks in Europe by country 2019

  • 2. User Demographics & Behavior
    • Penetration of daily online social network consumption in Europe 2011-2019

    • Daily social networking penetration in European countries 2019

    • Monthly active mobile social media users in European countries 2018

    • Trust in online social networks in Europe 2019, by country

    • Average daily social media use in selected European countries 2019

    • Opinions on social media bans to prevent fake news in Europe 2019

  • 3. Facebook
    • Facebook: quarterly revenue in Europe 2015-2020

    • Facebook: quarterly revenue in Europe 2010-2020, by segment

    • Facebook: quarterly MAU in Europe Q4 2012-Q1 2020

    • Facebook: quarterly DAU figures in Europe Q4 2012-Q1 2020

    • Junk news and professional news in 2019: Facebook interactions in Europe, by language

    • Fake news on Facebook: removed pages in Europe 2019, by country

    • Political advertising spend on Facebook by countries in South Eastern Europe in 2019

  • 4. Instagram
    • United Kingdom: monthly Instagram users 2018-2020

    • Germany: Instagram users from 2018 to 2020

    • Portugal: Instagram users from 2018 to 2020

    • Greece: Instagram users from 2019 to 2020

    • Czechia: Instagram users from 2018 to 2020

    • Instagram daily active users (DAU) in Italy 2020

    • Spain: number of Instagram users 2014-2019

    • Instagram users in Poland 2019-2020

    • UK celebrity influencers with the most Instagram followers 2019

    • Germany based celebrity influencers with the most Instagram followers 2019

    • Average Instagram engagement rate in Greece in 2020, by number of followers

    • Average Instagram engagement rate in Croatia in 2020, by number of followers

    • Average Instagram engagement rate in Belgium 2020, by influencer size

  • 5. Snapchat
    • Monthly downloads of the Snapchat app on Google Play in United Kingdom (UK) 2020

    • Distribution of Snapchat users in the United Kingdom (UK) 2018, by frequency of use

    • Snapchat downloads from Google Play in Germany 2019-2020, by downloads

    • Monthly Snapchat app downloads in the Netherlands 2014-2020

    • Snapchat usage frequency in Finland 2019

    • Share of children aged 8 and 14 registered on Snapchat in France 2018

    • Monthly reach of Snapchat in the Netherlands 2017-2020, by device

    • Snapchat usage frequency in Denmark 2019

    • DAU of Snapchat on android devices in Ireland 2019

  • 6. TikTok
    • Monthly downloads of the TikTok app to iOS in the UK 2019

    • Monthly downloads of the TikTok app on Google Play in Great Britain 2019-2020

    • Total number of downloads of the Tik Tok app in Italy 2020, by app store

    • Engagement per post of leading TikTok creators in Italy 2019

    • Leading TikTok creators in Poland 2019, by follower count

    • Monthly TikTok app downloads in Norway 2019-2020

    • Monthly TikTok app downloads in Sweden 2019-2020

    • Monthly TikTok app downloads in Denmark 2019-2020

    • Monthly TikTok app downloads in Finland 2019-2020

    • Daily time spent on TikTok in Poland 2020

    • TikTok users in Poland 2020, by age

    • Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2020

    • Monthly Musical.ly/TikTok downloads in Belgium 2017-2020

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