Social media usage in Western Europe

Social media usage in Western Europe
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Statistics report on social media usage and social networking in Western Europe

This dossier presents a selected range of statistics and data about social media usage and social networks in Western Europe, paying specific attention to the United Kingdom, Germany, France, Spain, and Italy. Additionally, online behavior of social media users is covered, as well as influencers in the region, and social media marketing.

Table of contents

    • Worldwide digital population 2023

    • Internet penetration rate worldwide 2023, by region

    • Social media: global penetration rate 2023, by region

    • Social network usage of countries inside the European Union 2014-2021, by country

    • Social media penetration rate in CEE 2022, by country

    • Digital Market Outlook: social media users in Europe 2017-2017, by platform

    • Leading social networks by share of visits in Europe 2022

    • Monthly active mobile social media users in European countries 2021

    • Share of time spent online in selected European markets 2020-2021, by category

    • Most used social media platforms by type in the UK 2022

    • Most used social media platforms by type in Germany 2022

    • Most used social media platforms by type in France 2022

    • Most used social media platforms by type in Italy 2022

    • Most used social media platforms by type in Spain 2022

    • Most common social media activities in the UK 2022

    • Most common social media activities in Germany 2022

    • Most common social media activities in France 2022

    • Most common social media activities in Italy 2022

    • Most common social media activities in Spain 2022

    • Leading social media usage reasons in UK 2022

    • Leading social media usage reasons in Germany 2022

    • Leading social media usage reasons in France 2021

    • Leading social media usage reasons in Italy 2022

    • Leading social media usage reasons in Spain 2022

    • Social media food behavior of young consumers in Europe in 2022

    • Online behaviors of consumers during COVID-19 in the United Kingdom 2021

    • Tools and platforms used for online search in Italy Q3 2021

    • Spain: types of social media accounts followed Q3 2021

    • Facebook users worldwide 2017-2027

    • Facebook: global penetration as of May 2022, by region

    • Europe: Facebook users 2022, by country

    • Facebook: monthly active users in Europe 2012-2023

    • Facebook: quarterly DAU in Europe 2012-2023

    • Facebook: quarterly revenue in Europe 2010-2021, by segment

    • Facebook: average revenue per user 2011-2023, by region

    • Facebook brand profile in the UK 2022

    • Facebook brand profile in Germany 2022

    • Number of users of Instagram in Europe 2017-2027

    • Instagram: share of social network web visits in Europe 2021-2022

    • Germany Instagram users 2018-2022

    • Germany Instagram users 2022, by age group

    • UK: monthly Instagram users 2018-2022

    • UK: Instagram users 2023, by age group

    • Instagram brand profile in the UK 2022

    • Instagram brand profile in Germany 2022

    • Number of users of TikTok advertising in Europe 2017-2027

    • TikTok users who share and post videos worldwide Q2 2021, by region

    • Yearly TikTok MAU growth worldwide 2021, by region

    • UK most popular TikTok videos 2022, by views

    • Leading TikTok accounts Germany 2022, by number of followers

    • TikTok usage in France 2021, by age and gender

    • Kids and teens using TikTok in France 2022, by gender

    • TikTok brand profile in the UK 2022

    • TikTok brand profile in Germany 2022

    • Reasons why Italians follow influencers 2022

    • Italy: types of social media accounts followed 2022

    • Credibility of influencers in Spain 2022

    • Advertising nature of influencers in Spain 2022

    • Preferred frequency of influencers posting on social media in Spain 2022

    • Type of influencers by number of UK fashion & lifestyle followers 2022

    • Share of influencer subscribers on social media Germany 2021

    • Engagement rates among Instagram influencers in France 2020-2021, by profile size

    • Digital Market Outlook: social media advertising spending in European countries 2022

    • Social media usage of enterprises in the European Union 2021, by type and activity

    • Social media usage of enterprises in the European Union 2021, by type and size

    • Social network usage of countries inside the European Union 2014-2021, by country

    • Social media ad spend in Europe 2019-2021, by format

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