Social media usage in the European Union (EU)

The Statista dossier
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Statista dossier on social media usage and social networking in the European Union

This dossier presents a selected range of statistics and data about social media usage and social networks in the European Union.

The dossier includes the following sections:

  • Chapter 1: Reach
  • Chapter 2: User Demographics & Behavior
  • Chapter 3: Facebook & Twitter


Table of contents

  • 1. Reach
    • Social network penetration in the European Union 2011-2016

    • Europe: share of internet users using social networks 2014-2018

    • Active social media penetration in European countries 2014

    • Active mobile social media penetration in European countries 2014

    • Social network penetration in Western Europe 2012-2018

    • Western Europe: number of social network users 2014-2018

    • Central and Eastern Europe: social network penetration in 2014-2018

    • Central and Eastern Europe: number of social network users 2013-2019

  • 2. User Demographics & Behavior
    • Penetration of daily online social network consumption in Europe 2011-2016

    • Daily social networking penetration in European countries 2016

    • Monthly active mobile social media users in European countries 2014

    • Mobile social network access in European countries 2012, by age group

    • Europe: share of mobile subscribers using location-based services 2014-2017

    • Trust in online social networks in Europe 2016, by country

    • Year-on-year growth of social network visitors in Europe in 2012, by platform

  • 3. Facebook & Twitter
    • Western Europe: number of Facebook users 2014-2018

    • Accessing Facebook in European countries 2013

    • Facebook: online penetration in Western Europe 2014-2018

    • Mobile Twitter usage in selected European countries 2013

    • Accessing Twitter in European countries 2013

  • Language: English
  • Released: January 2016
  • Source(s): Statista
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