Social media usage in Brazil

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Statista dossier on Social media usage in Brazil

Table of contents

  • 1. Overview
    • Number of worldwide social media users 2020, by region

    • Social media: global penetration rate 2021, by region

    • Social media users in Brazil 2017-2025

    • Brazil: social network penetration 2017-2025

  • 2. Consumption
    • Brazil: social media usage rate 2017-2020, by gender

    • Brazil: social media usage rate 2017-2020, by age

    • Brazil: social media usage rate 2020, by region

    • Brazil: social media visit share 2020

    • Social network usage by brand in Brazil 2020

    • Social network usage by frequency in Brazil 2020

  • 3. Facebook
    • Facebook users in Brazil 2017-2025

    • Facebook: online reach in Brazil 2017-2025

    • Brazil: Facebook audience distribution 2021, by gender

    • Brazil: Facebook user share 2021, by age group

    • Brazil: number of Messenger users 2020-2021

  • 4. WhatsApp
    • Whatsapp users in Brazil 2017-2025

    • Brazil: frequency of WhatsApp use 2020-2021

    • Brazil: proportion of WhatsApp users participating in group chats by type 2021

    • Brazil: leading types of public WhatsApp groups 2020

  • 5. Instagram
    • Instagram users in Brazil 2017-2025

    • Brazil: Instagram user share 2021, by gender

    • Brazil: Instagram user share 2021, by age group

    • Brazil: number of influencers 2020, by followers

  • 6. YouTube
    • Youtube users in Brazil 2017-2025

    • Brazil: leading YouTube channels 2021, by number of subscribers

    • Brazil: most viewed YouTube channels 2021

    • YouTube: most watched music videos from Brazilian artists 2021

  • 7. TikTok
    • TikTok users in Brazil 2017-2025

    • Brazil: most popular TikTok accounts by number of followers 2020

    • Brazil: leading TikTok mega-influencers 2020, by number of followers

    • Brazil: leading TikTok macro-influencers 2020, by number of followers

  • 8. Other platforms
    • LinkedIn users in Brazil 2017-2025

    • Pinterest users in Brazil 2017-2025

    • Twitter users in Brazil 2017-2025

    • Reddit users in Brazil 2017-2025

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