Social media usage in Brazil

Statistics report on Social media usage in Brazil

Social media usage in Brazil

This report features statistics on the usage of social media in Brazil, Latin America’s largest market for this segment and fifth worldwide. It presents an overview of the platform’s penetration and demographics, as well as insights on usage and key information on Brazil's most popular social network platforms and messaging apps, as the last chapter focuses on the country’s social marketing and influencers sector.

Table of contents

Overview

8
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Latin America and Caribbean: social media reach 2023, by country
  • Basic Statistic Social network users in selected countries in 2022 and 2027
  • Basic Statistic Social media users in Brazil 2020-2029
  • Basic Statistic Brazil: social network penetration 2019-2028
  • Premium Statistic Digital Market Outlook: social media users in Brazil 2018-2028, by platform
  • Basic Statistic Leading social media platforms in Brazil 2022, by reach
  • Basic Statistic Favorite social media platforms in Brazil Q3 2022

Audiences

7
  • Basic Statistic Brazil: social media usage rate 2017-2023, by age
  • Basic Statistic Brazil: social media usage rate 2017-2023, by gender
  • Basic Statistic Brazil: social media usage rate 2023, by region
  • Premium Statistic Brazil: leading social media platform users 2023, by generation
  • Premium Statistic Brazil: leading social media platform users 2023, by gender
  • Premium Statistic Brazil: leading social media platforms users 2023, by education level
  • Premium Statistic Brazil: leading social media platform users 2023, by urbanity

Usage

8
  • Premium Forecast Most used social media platforms by type in Brazil 2023
  • Premium Forecast Social network usage by brand in Brazil 2023
  • Premium Forecast Social network usage by frequency in Brazil 2023
  • Basic Statistic Brazil: types of social media accounts followed Q3 2022
  • Premium Statistic Most popular apps on smartphone home screens in Brazil 2023
  • Premium Statistic Brazil: apps in which smartphone users spent the most time 2023
  • Premium Statistic Brazil: most popular mobile apps among children 2023, by age group
  • Premium Statistic Social networks used for news in Brazil 2023

Facebook and Messenger

7
  • Premium Forecast Facebook users in Brazil 2019-2028
  • Basic Statistic Brazil: Facebook user share 2023, by gender
  • Premium Statistic Brazil: Facebook user share 2024, by age group
  • Basic Statistic Brazil: number of Facebook Messenger users 2020-2024
  • Basic Statistic Brazil: Facebook Messenger downloads as of Q3 2023
  • Premium Statistic Brazil: main activities on Facebook Messenger 2023
  • Premium Statistic Estimated advertising spending on Facebook.com in Brazil 2019-2022

Instagram

5
  • Premium Forecast Instagram users in Brazil 2019-2028
  • Premium Statistic Brazil: Instagram user share 2024, by gender
  • Premium Statistic Brazil: Instagram user share 2024, by age group
  • Premium Statistic Brazil: frequency of Instagram usage 2023
  • Premium Statistic Brazil: reasons for contacting companies via Instagram 2023

TikTok

5
  • Basic Statistic TikTok penetration in selected countries and territories 2024
  • Basic Statistic Brazil: TikTok app downloads as of Q3 2023
  • Basic Statistic Brazil: quarterly TikTok app revenue as of Q3 2023
  • Premium Statistic TikTok users' opinions on ads on the platform in Brazil 2023
  • Premium Statistic TikTok users' attitudes toward brands and influencers on the platform in Brazil 2023

YouTube

6
  • Basic Statistic YouTube penetration in selected Latin American countries 2023
  • Premium Statistic Brazil: most viewed YouTube channels 2023
  • Premium Statistic Brazil: leading YouTube channels 2023, by number of subscribers
  • Basic Statistic YouTube: most watched music videos from Brazilian artists 2023
  • Basic Statistic Leading YouTube search queries in Brazil 2022
  • Premium Statistic Estimated advertising spending on YouTube.com in Brazil 2019-2022

Messaging apps

7
  • Premium Statistic Brazil: usage of selected mobile messaging apps 2018-2023
  • Premium Statistic Brazil: usage of functions in selected mobile messaging apps 2023
  • Premium Forecast WhatsApp users in Brazil 2020-2029
  • Basic Statistic Brazil: Signal downloads as of Q3 2023
  • Basic Statistic Brazil: Telegram downloads as of Q3 2023
  • Basic Statistic Brazil: WhatsApp Messenger downloads as of Q3 2023
  • Premium Statistic Brazil: frequency of WhatsApp usage 2019-2023

Marketing and influencers

8
  • Premium Statistic Digital ad spending distribution in Brazil 2022, by format
  • Premium Statistic Internet ad spending in Brazil 2022, by format
  • Premium Forecast Digital advertising touchpoints in Brazil 2023
  • Premium Forecast Influencer / content creators follower in Brazil in 2023
  • Premium Forecast Influencer / content creators followed by type in Brazil in 2023
  • Premium Statistic Social media platforms most used by brands for influencer marketing in Brazil 2023
  • Premium Statistic Cost per an influencer's sponsored action in Brazil 2023, by number of followers
  • Basic Statistic Brazil: share of consumers that purchased based on influencer recommendations 2022

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