Social media usage in Brazil

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Statista dossier on Social media usage in Brazil

This dossier presents a series of statistics on the use of social media in Brazil. It contains an overview on social media penetration and demographics of social media users in the country, followed by some key information on the most used social network platforms in the country.

Table of contents

  • 1. Overview
    • Brazil: social network penetration 2017-2023

    • Brazil: number of social network users 2017-2023

    • Brazil: age distribution of social network users 2019

    • Brazil: gender distribution of social network users 2019

    • Brazil: regional distribution of social network users 2018

    • Brazil: social media visit share 2019

    • Brazil: social media usage among children 2019

  • 2. Facebook usage
    • Facebook: online reach in Brazil 2017-2023

    • Brazil: number of Facebook users 2017-2023

    • Brazil: number of monthly Facebook users 2017-2019

    • Brazil: number of Facebook users 2019, by gender

    • Brazil: Facebook user share 2019, by age group

    • Brazil: Facebook user share 2018, by marital status

    • Brazil: reliance on Facebook as news source 2019, by age

  • 3. Instagram usage
    • Brazil: Instagram user share 2017-2018

    • Brazil: number of monthly Instagram users 2018-2019

    • Brazil: Instagram user share 2019, by gender

    • Brazil: Instagram user share 2019, by age group

    • Brazil: Instagram user share 2018, by marital status

  • 4. Twitter usage
    • Countries with the most Twitter users 2020

    • Brazil: Twitter user share 2017-2018

    • Brazil: Twitter audience distribution 2020, by gender

    • Brazil: leading Brazilian Twitter accounts 2019

    • Brazil: leading brands on Twitter 2019

  • 5. Instant messaging apps
    • Brazil: usage of selected mobile messaging apps 2018-2019

    • Brazil: WhatsApp user share 2017-2018

    • Brazil: frequency of WhatsApp use 2019

    • Brazil: number of Messenger users 2018-2019

    • Brazil: frequency of Facebook Messenger use 2019

    • Brazil: frequency of Telegram use 2019

    • Brazil: Snapchat user share 2017-2018

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