E-commerce in Spain

Statistics report on e-commerce in Spain

E-commerce in Spain

This report presents insights and statistics on e-commerce in Spain. It features figures on the online retail sales market and the most popular product categories. The report also provides data on the leading websites and apps for internet shopping and the purchase behavior of Spanish e-commerce users.

Table of contents


  • Premium Statistic E-commerce as share of total GDP in Europe 2022, by country
  • Premium Forecast Domestic and cross-border e-commerce revenue share 2023, by country
  • Premium Forecast E-commerce penetration rate in select European countries 2019-2029
  • Premium Forecast B2C e-commerce market revenue in Spain 2019-2029
  • Premium Statistic E-commerce transaction volume in Spain 2011-2022, by quarter
  • Premium Forecast Average e-commerce revenue per user in Spain 2019-2029
  • Premium Forecast Number of e-commerce users in Spain 2019-2029


  • Premium Forecast E-commerce revenue in Spain 2017-2027, by segment
  • Premium Statistic Main online shopping segments in Spain 2022, by market share
  • Premium Statistic Conversion rate on e-commerce websites in Spain 2020-2023, by category
  • Premium Statistic Leading products and services bought online in Spain 2022
  • Premium Statistic Leading products and services bought via mobile in Spain 2022
  • Premium Forecast Most returned online purchases by category in Spain 2024

Sites and apps

  • Basic Forecast Top online stores in Spain 2022, by net sales
  • Premium Statistic Leading e-commerce and shopping websites in Spain 2023, by visit share
  • Premium Statistic Leading online marketplaces in Spain 2023, by visit share
  • Premium Statistic Leading groceries websites in Spain 2023, by visit share
  • Premium Statistic Popular grocery delivery services Spain 2022, by age
  • Premium Statistic Most downloaded shopping apps in Spain 2022
  • Premium Statistic Most downloaded food and grocery delivery apps in Spain 2023

Shopping behavior

  • Premium Statistic Number of internet users who bought online in Spain 2022, by age
  • Premium Forecast Attitudes towards online shopping in Spain 2024
  • Premium Statistic Leading reasons to shop online rather than in stores in Spain 2023
  • Basic Statistic Online shopping frequency in Spain 2023
  • Premium Statistic Average spending per online shopper in Spain 2023, by range
  • Premium Statistic Devices used for online shopping in Spain 2023
  • Premium Statistic Share of mobile commerce buyers in Spain 2014-2022
  • Premium Statistic Reasons why online shoppers in Spain returned an item 2022

Payment preferences

  • Premium Statistic Payment types accepted by all e-commerce vendors in Spain in 2022 and 2024
  • Premium Statistic Most used e-commerce payment methods in Spain 2016-2023, with 2027 forecast
  • Premium Forecast Biggest e-commerce payment brands in Spain 2024
  • Premium Forecast Biggest contactless payment brands at POS in Spain 2024
  • Premium Forecast Mobile payments usage by situation in Spain 2024

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