E-commerce in Colombia

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Statista dossier about e-commerce in Colombia

This dossier presents insights and statistics on e-commerce in Colombia. It provides key figures on the online retail sales market, including online sales revenues and market growth forecasts. The study also comprises data on leading companies in the market, consumer behavior and the outcomes of Colombia's main e-commerce events.

Table of contents

  • 1. Overview
    • Latin America: e-commerce share of retail sales 2017-2022

    • Latin America: retail e-commerce sales growth 2019-2021

    • Latin America: e-commerce sales by country 2019-2020

    • Total retail e-commerce revenue in Colombia 2017-2024

    • Colombia: chamber of e-commerce revenue 2012-2019

  • 2. Segments
    • Colombia: online retail sales 2013-2019, by category

    • Colombia: online reach of e-commerce websites 2018, by sector & device

    • Colombia: mobile online reach of e-retail websites 2018, by type

    • Revenue forecast for the eServices market by segment in Colombia until 2024

    • Penetration rate forecast for the Online Food Delivery market in Colombia until 2024

  • 3. Companies
    • Colombia: leading digital platforms by net sales 2018

    • Mercado Libre: sales in Colombia 2018

    • PayU: sales in Colombia 2018

    • Colombia: e-commerce sales as share of total Grupo Éxito sales 2018-2019

    • Net worth of Rappi 2018-2019

  • 4. Consumption
    • Digital buyer penetration in Colombia 2017-2024

    • Online retail users in Colombia 2017-2024

    • Colombia: online shoppers 2019, by gender

    • Colombia: online shoppers 2019, by age

    • Colombia: online shopping devices 2019

    • Colombia: PayU online payments distribution 2018, by method

  • 5. E-commerce dates
    • Colombia: number of Cyber Monday website visits 2016-2019

    • Colombia: most searched product categories on Cyber Monday 2019

    • Colombia: Hot Sale online shopping sales revenue 2017-2019

    • Colombia: most searched product categories on Hot Sale 2019

    • Colombia: Black Friday e-commerce growth 2016-2018

    • Colombia: categories with best discounts online on Black Friday 2019

  • 6. COVID-19's impact
    • Latin America: e-commerce revenue growth due to COVID-19 April 2020

    • Colombia: e-commerce sales value during COVID-19 2020

    • Colombia: online shopping ticket value during COVID-19 2020

    • Colombia: change in online sales due to COVID-19 2020, by category

    • Colombia: change in online transactions during COVID-19, by type

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