E-commerce in Colombia

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Statista dossier about e-commerce in Colombia

This dossier presents insights and statistics on e-commerce in Colombia. It provides key figures on the online retail sales market, including online sales revenues and market growth forecasts. The study also comprises data on leading companies in the market, consumer behavior and the outcomes of Colombia's main e-commerce events.

Table of contents

  • 1. Overview

    • Latin America: e-commerce share of retail sales 2018-2023

    • Latin America: retail e-commerce growth 2019-2021, by country

    • Total retail e-commerce revenue in Colombia 2017-2025

    • Colombia: B2C e-commerce as share of GDP 2015-2019

    • Colombia: e-commerce sales value 2017-2020

    • Colombia: number of digital transactions 2016-2022

  • 2. Segments

    • Colombia: online retail sales 2013-2019, by category

    • Colombia: change in online sales due to COVID-19 2020, by category

    • Colombia: main products purchased via app 2020

    • Colombia: main product categories ordered via app for delivery 2020

    • Colombia: eServices market revenue 2017-2024, by segment

    • Colombia: leading services paid for on the internet 2020

  • 3. Companies

    • Colombia: most-visited e-commerce sites 2020

    • Colombia: leading platforms for online purchases 2020

    • Colombia: leading mobile shopping apps 2020

    • Mercado Libre: sales in Colombia 2017-2019

    • Grupo Éxito: e-commerce share in total company sales in Colombia 2018-2020

    • Rappi: sales in Colombia 2018-2019

    • Mercado Pago: sales in Colombia 2017-2019

    • PayU: sales in Colombia 2017-2019

  • 4. Consumption

    • Colombia: eCommerce penetration rate 2017-2024

    • Colombia: eCommerce users 2017-2025

    • Colombia: share of internet users partaking in e-commerce activities 2020

    • Colombia: share of internet users who bought online 2020, by age

    • Colombia: annual spending per capita on online purchases 2016-2020

    • Colombia: e-commerce sales 2019-2023, by device

    • Colombia: leading payment methods for mobile app purchases 2020

    • Colombia: domestic & cross-border e-commerce spending 2019-2020

    • Colombia: top payment methods for cross-border e-commerce 2020

  • 5. E-commerce dates

    • Colombia: online sales value on selected discount events 2019-2020

    • Colombia: Cyberlunes online shopping daily sales revenue 2019-2020

    • Colombia: Black Friday online sales key figures 2020

    • Colombia: most searched product categories on Hot Sale 2021

    • Colombia: key figures on tax-free shopping days online sales 2020

    • Colombia: online sales change of categories included on VAT-free days 2020

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