Online search market in the United States

Statistics report on the U.S. online search market

Online search market in the United States

This report presents a range of statistics and facts on the online search market in the United States. The report provides information on the country’s most important companies, search behavior, and volume, with an overview of the country’s search advertising. The spotlight chapter focuses on the growing trend of AI-powered search, which has already started to impact the overall online search industry.

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Table of contents

Overview

6
  • Basic Statistic Most visited multi-platform U.S. web properties 2023
  • Premium Statistic Leading U.S. search engines by share of core searches 2008-2024
  • Premium Statistic Leading U.S. search engines by number of core searches 2008-2024
  • Premium Statistic Leading search engines in the United States 2015-2024, by market share
  • Premium Statistic Leading desktop search engines in the United States 2015-2024, by market share
  • Premium Statistic Leading mobile search engines in the U.S. 2018-2024, by market share

Google

5
  • Basic Statistic Distribution of Google.com traffic 2023, by country
  • Premium Statistic Google: desktop search market share in selected countries 2024
  • Premium Statistic GoogleAds CPC in North America 2023, by country
  • Basic Statistic Google: number of ads blocked 2016-2022
  • Basic Statistic U.S. customer satisfaction with Google 2002-2023

Other leading search platforms

7
  • Basic Statistic Distribution of Bing.com traffic 2023, by country
  • Basic Statistic Bing search market share in the U.S. 2018-2024
  • Basic Statistic U.S. customer satisfaction with Bing 2010-2023
  • Basic Statistic U.S. customer satisfaction with Yahoo 2002-2023
  • Premium Statistic U.S. customer satisfaction with AOL 2002-2022
  • Basic Statistic DuckDuckGo search market share 2019-2024, by selected regions and countries
  • Basic Statistic Ecosia search engine market share 2019-2024, by select regions and countries

Usage and search behavior

6
  • Basic Statistic U.S. customer satisfaction with online portals and search engines 2000-2023
  • Basic Statistic U.S. customer satisfaction with internet portals and search engines 2023
  • Premium Forecast Most used search engines by brand in the U.S. 2023
  • Basic Statistic Leading U.S. Google search queries 2023
  • Premium Statistic Most searched keywords on Google in the U.S in 2023, by monthly search volume
  • Premium Statistic U.S. platforms used for online shopping inspiration or research 2023, by age group

Search advertising

6
  • Premium Forecast Revenue in the search advertising segment United States 2019-2029
  • Premium Forecast Revenue growth of search advertising in the U.S. 2019-2028
  • Premium Forecast ARPU in the search advertising segment United States 2019-2029
  • Premium Forecast Ad spending per internet user of search advertising in the U.S. 2019-2028
  • Premium Forecast Digital Market Outlook: search ad spending in the U.S. 2019-2028, by device
  • Premium Forecast Digital Market Outlook: search ad spending change U.S. 2020-2028, by device

Spotlight: AI-powered search

7
  • Premium Statistic Usage of generative AI in the U.S. 2023
  • Premium Statistic Use and knowledge of generative AI programs in the U.S. 2023
  • Basic Statistic U.S. ChatGPT and Gemini app downloads 2024
  • Premium Statistic U.S. investments in generative AI 2021-2023, by category
  • Premium Statistic U.S. adults using generative AI usage first for online search 2023-2027
  • Basic Statistic U.S. generative AI usage frequency 2023, by generation
  • Premium Statistic Effectiveness of chat-based search advertising in the U.S. 2023
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FURTHER REPORTS

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