Search advertising in the United States

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Statista Dossier on search advertising in the United States

This dossier has been compiled to provide statistical information about search advertising.

Table of contents

    • Digital Market Outlook: digital search advertising spend in selected countries 2022

    • Search ad spend in the U.S. 2019-2022

    • Breakdown of U.S. online ad revenue 2021, by format

    • Quarterly search ad spend growth rate in the U.S. 2020-2021

    • Quarterly search ad clicks growth rate in the U.S. 2020-2021

    • Quarterly search ad CPC growth rate in the U.S. 2021

    • Change in CPC of paid search ads on Google in the U.S. 2021, by product category

    • Change in metrics of paid search ads on Google in the U.S. Q3 2021

    • Mobile ad spend in the U.S. 2017-2026, by format

    • Digital ad revenue share in the U.S. 2019-2023, by company

    • Ad revenue of major digital ad sellers worldwide 2022

    • Leading retail digital marketing platforms in the U.S. 2020

    • Retail media advertising spending share in the U.S Q1 2021, by platform

    • U.S. Amazon net digital advertising revenue 2019-2023

    • Amazon's share in search ad spend in the U.S. 2019-2023

    • U.S. Amazon digital advertising revenue growth 2019-2023

    • Leading Amazon advertisers in the U.S. 2020, by ad spend

    • Leading goals for Amazon advertising in the U.S. 2021

    • Microsoft Corporation search ad revenue 2016-2021

    • Microsoft Advertising: actions undertaken to ensure high quality ads 2020-2021

    • Google vs. Microsoft Advertising: U.S. mobile click share 2021

    • Google ad revenue in the U.S. 2019-2024

    • Google ad revenue growth in the U.S. 2019-2024

    • Search ad spend on Google in the U.S. 2020-2021

    • Google paid search ad spend growth in the U.S. Q4 2021, by category

    • Google search CTR in the U.S. 2020, by type

    • GoogleAds CPC in North America 2021, by country

    • GoogleAds average monthly CPC in the U.S. 2021, by industry

    • Google: number of ads blocked 2016-2021

    • Google: actions undertaken to ensure high quality ads 2021

    • Leading Walmart advertisers in the U.S. 2020, by ad spend

    • Leading Walmart ad categories in the U.S. 2020, by ad spend

    • Monthly ad spend on Walmart according to U.S. retailers 2021

    • Cost-per-mille (CPM) of Amazon & Walmart ads in the U.S. 2020

    • Share of digital in media budgets in the U.S. 2021, by format

    • Leading digital retail media ad formats in the U.S. 2021

    • Ability to measure digital advertising ROI among retailers in the U.S. 2020

    • Increase in ad spending on selected digital channels by U.S. retailers 2020

    • Trust in advertising in the U.S. 2021, by medium

    • Attitudes towards online advertising in the U.S. 2022

    • Opinion on product placement in search results of online shops in the U.S. 2020

    • U.S. customer satisfaction with online portals and search engines 2000-2021

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