Search advertising in the U.S.

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Statista dossier on search advertising in the United States

This dossier has been compiled to provide statistical information about search advertising.

Table of contents

  • 1. Ad spend
    • Search advertising spending in the U.S. 2014-2019

    • Mobile search advertising spending in the U.S. 2015-2020

    • Desktop search ad spend in the U.S. 2014-2019

    • Digital Market Outlook: search ad revenue per internet user U.S. 2016-2022, by device

    • Growth of digital advertising revenue in the U.S. 2018-2019, by format

    • Google paid search ad spend growth in the U.S. Q4 2017, by category

    • Leading Google advertisers in the U.S. 2016

    • Largest paid search spenders in U.S. online retail 2016

  • 2. Usage and effectiveness
    • Global search advertising revenue of selected search engines in 2017

    • Marketing channels considered most effective in driving early stage engagement 2017

    • Marketing channels considered the most effective in driving conversions in 2017

    • Leading search engine providers used by SMEs in the U.S. 2016

    • Popularity of marketing channels in the U.S. 2016

    • Most in-demand agency services in the U.S. 2016

    • Search marketing tactic adoption in the U.S. 2016

    • Media channels profitability for U.S. marketers 2016

    • Most expensive keywords in Google Adwords 2017

  • 3. Consumer perception
    • Consumer attitudes towards selected advertising types in the U.S. 2017

    • U.S. consumers who find search engine advertising helpful 2017

    • U.S. consumers who find search engine advertising helpful 2017, by age

    • U.S. consumers who find search engine advertising annoying 2017

    • U.S. consumers who find search engine advertising annoying 2017, by age

    • Most trusted advertising forms for purchasing decisions in the U.S. 2016

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