Search advertising in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on search advertising in the United States

Table of contents

  • 1. Spending
    • Search ad spend in the U.S. 2019-2021

    • Breakdown of U.S. online ad revenue 2020, by format

    • Quarterly search ad spend growth rate in the U.S. 2020-2021

    • Quarterly search ad clicks growth rate in the U.S. 2020-2021

    • Quarterly search ad CPC growth rate in the U.S. 2020-2021

    • Average CPC for selected industries online advertising in the U.S. 2020

    • Mobile ad spend in the U.S. 2017-2025, by format

  • 2. Leading players
    • Digital ad revenue share in the U.S. 2019-2020, by company

    • Ad revenues of major digital ad sellers worldwide 2019

    • Leading retail digital marketing platforms in the U.S. 2020

    • Retail media advertising spending share in the U.S Q1 2021, by platform

  • 3. Amazon
    • U.S. Amazon advertising revenue 2020-2023

    • Amazon's share in search ad spend in the U.S. 2019-2023

    • Leading Amazon advertisers in the U.S. 2020, by ad spend

    • Share of U.S. Amazon retail sellers who advertise on the platform 2018-2019

  • 4. Bing
    • Microsoft Corporation search ad revenue 2016-2020

    • Microsoft Advertising: actions undertaken to ensure high quality ads 2020

    • Google vs. Microsoft Advertising: U.S. mobile click share 2021

  • 5. Google
    • U.S. Google advertising revenue 2018-2022

    • Search ad spend on Google in the U.S. 2020-2021

    • Google paid search ad spend growth in the U.S. Q2 2020, by category

    • Google search CTR in the U.S. 2020, by type

    • GoogleAds average monthly CPC in the U.S. 2020, by industry

    • Google: number of ads blocked 2016-2020

    • Google: actions undertaken to ensure high quality ads 2020

  • 6. Walmart
    • Leading Walmart advertisers in the U.S. 2020, by ad spend

    • Leading Walmart ad categories in the U.S. 2020, by ad spend

    • Cost-per-mille (CPM) of Amazon & Walmart ads in the U.S. 2020

  • 7. Marketer perspectives
    • Marketer views on Amazon ad performance vs. Facebook and Google U.S. 2019

    • Ability to measure digital advertising ROI among retailers in the U.S. 2020

    • Digital ad channels with highest ROAS according to U.S. Amazon sellers 2019

    • Increase in ad spending on selected digital channels by U.S. retailers 2020

  • 8. Consumer attitudes
    • Trust in advertising in the U.S. 2021, by medium

    • Most annoying types of online ads in the U.S. 2019

    • Opinion on product placement in search results of online shops in the U.S. 2020

    • ACSI - U.S. customer satisfaction with online portals and search engines 2000-2020

More than 7,500
companies
trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!