Search advertising in the U.S.

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Statista dossier on search advertising in the United States

This dossier has been compiled to provide statistical information about search advertising.

Table of contents

  • 1. Ad spend
    • Search advertising spending in the U.S. 2014-2019

    • Mobile search advertising spending in the U.S. 2015-2020

    • Desktop search ad spend in the U.S. 2014-2019

    • Digital Market Outlook: search ad revenue per internet user U.S. 2015-2021, by device

    • Growth of digital advertising revenue in the U.S. 2017-2018, by format

    • Google paid search ad spend growth in the U.S. Q4 2017, by category

    • Leading Google advertisers in the U.S. 2016

    • Largest paid search spenders in U.S. online retail 2016

  • 2. Usage and effectiveness
    • Popularity of marketing channels in the U.S. 2016

    • Most in-demand agency services in the U.S. 2016

    • Search marketing tactic adoption in the U.S. 2016

    • Media channels profitability for U.S. marketers 2016

    • Effectiveness of digital marketing activities among SMEs in the U.S. 2016

    • Channels included in media budgets in the U.S. 2016

    • Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel

  • 3. Consumer perception
    • U.S. consumers who find search engine advertising helpful 2017

    • Most disliked ads in the U.S. 2016

    • U.S. consumers who find search engine advertising annoying 2017

    • Global advertising response 2015, by medium

    • Most trusted advertising forms for purchasing decisions in the U.S. 2016

  • Language: English
  • Released: 2017
  • Source(s): Statista
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