Search advertising in the U.S.

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Statista dossier on search advertising in the United States

This dossier has been compiled to provide statistical information about search advertising.

Table of contents

  • 1. Spending

    • Search ad spend in the U.S. 2019-2021

    • Breakdown of U.S. online ad revenue 2020, by format

    • Quarterly search ad spend growth rate in the U.S. 2020-2021

    • Quarterly search ad clicks growth rate in the U.S. 2020-2021

    • Quarterly search ad CPC growth rate in the U.S. 2020-2021

    • Average CPC for selected industries online advertising in the U.S. 2020

    • Mobile ad spend in the U.S. 2017-2025, by format

  • 2. Leading players

    • Digital ad revenue share in the U.S. 2019-2020, by company

    • Ad revenues of major digital ad sellers worldwide 2019

    • Leading retail digital marketing platforms in the U.S. 2020

    • Retail media advertising spending share in the U.S Q1 2021, by platform

  • 3. Amazon

    • U.S. Amazon advertising revenue 2020-2023

    • Amazon's share in search ad spend in the U.S. 2019-2023

    • Leading Amazon advertisers in the U.S. 2020, by ad spend

    • Share of U.S. Amazon retail sellers who advertise on the platform 2018-2019

  • 4. Bing

    • Microsoft Corporation search ad revenue 2016-2020

    • Microsoft Advertising: actions undertaken to ensure high quality ads 2020

    • Google vs. Microsoft Advertising: U.S. mobile click share 2021

  • 5. Google

    • U.S. Google advertising revenue 2018-2022

    • Search ad spend on Google in the U.S. 2020-2021

    • Google paid search ad spend growth in the U.S. Q2 2020, by category

    • Google search CTR in the U.S. 2020, by type

    • GoogleAds average monthly CPC in the U.S. 2020, by industry

    • Google: number of ads blocked 2016-2020

    • Google: actions undertaken to ensure high quality ads 2020

  • 6. Walmart

    • Leading Walmart advertisers in the U.S. 2020, by ad spend

    • Leading Walmart ad categories in the U.S. 2020, by ad spend

    • Cost-per-mille (CPM) of Amazon & Walmart ads in the U.S. 2020

  • 7. Marketer perspectives

    • Marketer views on Amazon ad performance vs. Facebook and Google U.S. 2019

    • Ability to measure digital advertising ROI among retailers in the U.S. 2020

    • Digital ad channels with highest ROAS according to U.S. Amazon sellers 2019

    • Increase in ad spending on selected digital channels by U.S. retailers 2020

  • 8. Consumer attitudes

    • Trust in advertising in the U.S. 2021, by medium

    • Most annoying types of online ads in the U.S. 2019

    • Opinion on product placement in search results of online shops in the U.S. 2020

    • ACSI - U.S. customer satisfaction with online portals and search engines 2000-2020

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