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Statista dossier about Google

This dossier presents insights and statistics on Google, providing information on the internet company's online services. The paper gives information on company structure and financial data, as well as Google's role in online search and highlighting the search giant's scope in online advertising and marketing. The dossier furthermore contains information regarding other services such as YouTube and Google Play.
In 2015, American multinational conglomerate Alphabet Inc. was created as the parent company of Google and several other companies previously owned by or tied to Google. The reorganization of Google into Alphabet was completed on October 2, 2015.

Table of contents

  • 1. Company overview
    • Alphabet: global annual revenue 2011-2017

    • Google: global annual revenue 2002-2017

    • Google: quarterly revenue as 2008-2018

    • Google: quarterly operating income 2014-2018

    • Google: revenue distribution 2001-2017, by source

    • Price of selected acquisitions by Google 2017

    • Alphabet: number of full-time employees 2007-2017

    • Alphabet: number of full-time employees 2016, by department

    • Gmail: active users worldwide 2012-2016

    • U.S. consumer usage of Google services and products 2017

    • U.S. usage frequency of Google services and products 2017

  • 2. Benchmark
    • Market value of the largest internet companies worldwide 2018

    • Market capitalization of the largest U.S. internet companies 2018

    • Apple, Google, and Microsoft: revenue comparison 2008-2017

    • Most valuable brands worldwide 2018

    • U.S. consumer awareness of leading tech and internet brands 2017

    • U.S. consumer views regarding leading tech and internet brands 2017

    • Most visited multi-platform U.S. web properties 2018

    • Reach of most popular U.S. smartphone apps 2018

    • Internet companies: research and development expenditure 2017

  • 3. Search
    • Google: search engine market share in selected countries 2018

    • Global market share of search engines 2010-2018

    • Share of visitors to as of November 2018, by country

    • Online search query market share worldwide 2017, by search engine

    • Market share of search engines in the United States 2008-2018

    • U.S. search engines ranked by number of core searches 2008-2018

    • Mobile share of U.S. organic search engine visits 2014-2018

    • Mobile share of organic search engine traffic 2018, by platform

    • U.S. total & mobile organic search visits 2018, by engine

  • 4. Advertising
    • Google: annual advertising revenue 2001-2017

    • Google sites: advertising revenue 2001-2017

    • Google network sites: advertising revenue 2001-2017

    • Google: quarterly ARPU 2015-2016

    • Google's market share of global digital ad revenues 2016-2019

    • Google: share of U.S. digital display ad revenues 2016-2019

    • Google vs. Bing: U.S. mobile click share 2018

    • Leading U.S. display advertising networks 2016, by reach

    • Google's TV ad spend in the U.S. 2015-2016

    • Google's media ad spend in the U.S. 2014-2016

  • 5. YouTube
    • YouTube usage reach worldwide 2013-2015

    • YouTube: global usage frequency 2016

    • Most viewed YouTube videos of all time 2018

    • YouTube: most viewed channels 2018

    • Most popular U.S. YouTube partner channels 2018, ranked by viewers

    • YouTube: most popular brand channels 2018, by subscribers

    • U.S. net advertising revenues of YouTube 2015-2018

  • 6. Google Play
    • Google Play: number of available apps as of Q3 2018

    • Google Play: quarterly growth of available apps as 2015-2018

    • Top digital publishers in the U.S. 2018, by user reach

    • Time spent on leading mobile app publishers in the U.S. 2018

    • Google Play: number of available apps 2009-2018

    • Leading Android app reach in the United States 2018

    • Leading Android app categories in the United States 2018

    • U.S. consumer spending on digital media at Google in the past 12 months 2017, by type

    • U.S. consumer spending on Google apps and in-app purchases in the past 12 months 2017

  • 7. Influence and impact
    • Google: federal lobbying expenses 2010-2018

    • Government requests for content removal from Google H2 2017

    • Number of infringing URLs requested to be removed from Google Search 2018

    • Google user data requests by U.S. federal authorities 2010-2018

    • Google: number of data requests from federal agencies and governments H1 2018

    • U.S. consumer opinion on Google as a company 2017

    • U.S. consumer perception of Google as a company 2017

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