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Statista dossier about Google

This dossier presents insights and statistics on Google, providing information on the internet company's online services. The paper gives information on company structure and financial data, as well as Google's role in online search and highlighting the search giant's scope in online advertising and marketing. The dossier furthermore contains information regarding other services such as YouTube and Google Play.
In 2015, American multinational conglomerate Alphabet Inc. was created as the parent company of Google and several other companies previously owned by or tied to Google. The reorganization of Google into Alphabet was completed on October 2, 2015.

Table of contents

  • 1. Company overview
    • Alphabet: global annual revenue 2011-2016

    • Google: global annual revenue 2002-2016

    • Google: quarterly revenue as 2008-2017

    • Google: quarterly operating income 2014-2017

    • Google: revenue distribution 2001-2016, by source

    • Price of selected acquisitions by Google 2017

    • Alphabet: number of full-time employees 2007-2016

    • Alphabet: number of full-time employees 2016, by department

    • Internet companies: research and development expenditure 2016

    • Gmail: active users worldwide 2012-2016

    • U.S. consumer usage of Google services and products 2017

    • U.S. usage frequency of Google services and products 2017

  • 2. Benchmark
    • U.S. consumer awareness of leading tech and internet brands 2017

    • U.S. consumer views regarding leading tech and internet brands 2017

    • Most visited multi-platform U.S. web properties 2016

    • Popular online content properties in the U.S. 2016, by weekly engagement time

    • U.S. market share of leading social media websites 2016

    • Reach of most popular U.S. smartphone apps 2017

  • 3. Search
    • Google: search engine market share in selected countries 2017

    • Global market share of search engines 2010-2017

    • Share of visitors to as of September 2017, by country

    • Online search query market share worldwide 2017, by search engine

    • Market share of search engines in the United States 2008-2017

    • U.S. search engines ranked by number of core searches 2008-2017

    • Mobile share of U.S. organic search engine visits 2014-2017

    • Mobile share of organic search engine traffic 2017, by platform

    • U.S. total & mobile organic search visits 2017, by engine

  • 4. Advertising
    • Google: annual advertising revenue 2001-2016

    • Google sites: advertising revenue 2001-2016

    • Google network sites: advertising revenue 2001-2016

    • Google: quarterly ARPU 2015-2016

    • Google's market share of global digital ad revenues 2016-2019

    • Google: share of U.S digital display ad revenues 2016-2019

    • Google vs. Bing: U.S. mobile click share 2017

    • Leading U.S. display advertising networks 2016, by reach

  • 5. YouTube
    • YouTube usage reach worldwide 2013-2015

    • YouTube: global usage frequency 2016

    • YouTube: most viewed channels 2017

    • Most popular U.S. YouTube partner channels 2017, ranked by viewers

    • YouTube: most popular brand channels 2017, by subscribers

    • U.S. net advertising revenues of YouTube 2015-2018

  • 6. Google Play
    • ACSI - U.S. customer satisfaction with Google Play as of 2016

    • Top digital publishers in the U.S. 2017, by user reach

    • Time spent on leading mobile app publishers in the U.S. 2017

    • Google Play: number of available apps 2009-2017

    • Leading mobile apps in the United States 2016, ranked by unique visitors

    • Leading Android app reach in the United States 2017

    • Leading Android app categories in the United States 2017

    • U.S. consumer spending on digital media at Google in the past 12 months 2017, by type

    • U.S. consumer spending on Google apps and in-app purchases in the past 12 months 2017

  • 7. Influence and impact
    • Google: federal lobbying expenses 2010-2017

    • Government requests for content removal from Google H1 2017

    • Number of infringing URLs requested to be removed from Google Search 2018

    • Google user data requests by U.S. federal authorities 2010-2017

    • Google: number of data requests from federal agencies and governments H1 2017

    • U.S. consumer opinion on Google as a company 2017

    • U.S. consumer perception of Google as a company 2017

  • Language: English
  • Released: May 2017
  • Source(s): Statista
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