Mobile search

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Statista dossier about mobile search usage

This dossier presents a range of statistics and facts on mobile search usage with focus on shopping and other local services. The paper highlights mobile search behavior of users in the United States as well as advertising spending.

Table of contents

  • 1. Mobile search providers

    • U.S. market share of mobile search engines 2012-2021

    • Mobile share of organic search engine traffic 2019, by platform

    • Mobile share of U.S. organic search engine visits 2013-2021

    • U.S. total & mobile organic search visits 2020, by engine

    • Google vs. Microsoft Advertising: U.S. mobile click share 2021

  • 2. Usage

    • Reach of most popular U.S. smartphone apps 2021

    • Leading app categories in the United States Q3 2020, by usage reach

    • First choice for performing searches in the U.S. 2018

    • Global Gen Z online activity reach 2018, by device

    • Global consumer mobile device usage for in-store product research in 2019, by country

    • Most popular mobile in-store shopping activities worldwide 2019

    • In-store mobile shopper activities worldwide 2017-2018

    • U.S. retailer mobile app in-store actions 2018

    • Global voice search usage 2019, by age group and device

    • Global voice search usage 2019, by region and device

  • 3. Local content

    • U.S. mobile and desktop local search volume 2014-2019

    • Frequency of online local business search in the U.S. 2019

    • U.S. device preference for reading online reviews 2019

    • Smartphone usage for near me search in the United States 2018

    • Leading near me mobile retail searches among smartphone users in the U.S. 2018

    • Leading near me mobile search categories among U.S. smartphone users 2018

    • Yelp: number of unique mobile visitors 2016-2020

  • 4. Mobile advertising

    • Digital Market Outlook: digital advertising spending in selected countries 2020

    • Digital Market Outlook: search ad spending in the U.S. 2017-2024, by device

    • Digital Market Outlook: search ad spending change U.S. 2018-2024, by device

    • Location targeted mobile ad spend in the U.S. 2016-2023

    • Google vs. Microsoft Advertising: U.S. mobile click share 2021

    • Global in-app ad spend share in H2 2018, by vertical

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