Mobile search

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Statista dossier on mobile search usage

This dossier presents a range of statistics and facts on mobile search usage with focus on shopping and other local services. The paper highlights mobile search behavior of users in the United States as well as advertising spending.

Table of contents

  • 1. Mobile search
    • U.S. smartphone app user engagement 2015, by category

    • Most popular smartphone activities in the United States 2016

    • Mobile influence on U.S. retail store sales 2013-2016

    • Number of mobile search users in the United States 2014-2020

    • Mobile share of organic search engine traffic 2017, by platform

    • Mobile share of U.S. organic search engine visits 2014-2017

    • Google vs. Bing: U.S. mobile click share 2017

    • Share of U.S. online time spent on digital content 2016, by platform

  • 2. Local content
    • U.S. mobile and desktop local search volume 2014-2019

    • Leading U.S. mobile local business website information 2016

    • U.S. local search device usage 2014-2015

    • U.S. online time spent on locally-focused content 2015, by platform

    • U.S. mobile service preference for finding local businesses 2015

    • U.S. mobile search share 2016, by industry

  • 3. Mobile advertising
    • Mobile advertising spending worldwide 2015-2017

    • Global mobile ad revenue 2012-2016, by format

    • U.S. search ad spending 2014-2019, by device

    • Mobile advertising spending in the U.S. 2015-2020

    • Mobile ad spend in the U.S.: local vs. national 2016-2021

    • Google vs. Bing: U.S. mobile click share 2017

    • United States: beacon-triggered retail sales value 2015-2016

  • 4. Mobile product research
    • Actions most commonly preceding U.S. smartphone user purchases 2016

    • Online research and shopping device preferences in the U.S. 2017

    • U.S. mobile shopping research locations 2016

    • Mobile activities of U.S. online shoppers 2016

    • Mobile commerce penetration in leading mobile shopping markets 2016

    • U.S. usage of selected retail app activities 2016

    • Mobile device usage for product search 2015

    • Preferred product research methods of global online shoppers 2015, by category

    • Mobile app usage for brand research worldwide 2016, by age group

    • U.S. mobile shoppers and researchers 2015, by age

    • U.S. mobile shoppers and researchers 2015, by gender

    • U.S. mobile shoppers and researchers 2015, by income

    • Global mobile product research barriers as of March 2015

  • Language: English
  • Released: August 2017
  • Source(s): Statista
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