Mobile search

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Statista dossier about mobile search usage

This dossier presents a range of statistics and facts on mobile search usage with focus on shopping and other local services. The paper highlights mobile search behavior of users in the United States as well as advertising spending.

Table of contents

  • 1. Mobile search
    • First choice for performing searches in the U.S. 2018

    • Number of mobile search users in the United States 2014-2020

    • Mobile share of organic search engine traffic 2018, by platform

    • Mobile share of U.S. organic search engine visits 2014-2018

    • Google vs. Bing: U.S. mobile click share 2018

    • U.S. total & mobile organic search visits 2018, by engine

  • 2. Local content
    • U.S. mobile and desktop local search volume 2014-2019

    • Leading U.S. mobile local business website information 2016

    • U.S. local search device usage 2014-2015

    • U.S. online time spent on locally-focused content 2015, by platform

    • U.S. device preference for reading online reviews 2017

  • 3. Mobile advertising
    • Mobile advertising spending worldwide 2015-2017

    • U.S. search ad spending 2014-2019, by device

    • Mobile advertising spending in the U.S. 2015-2022

    • Location targeted mobile ad spend in the U.S. 2016-2022

    • Google vs. Bing: U.S. mobile click share 2018

    • United States: beacon-triggered retail sales value 2015-2016

  • 4. Mobile product research
    • Online research and shopping device preferences in the U.S. 2017

    • Mobile activities of U.S. online shoppers 2017

    • Global mobile in-store activities 2018

    • In-store mobile shopper activities worldwide 2017-2018

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