E-commerce in the Nordics

Statistics report on e-commerce in the Nordics

E-commerce in the Nordics

This report presents insights and statistics on the e-commerce market in the Nordic countries. It provides an overview of the entire Nordic market, including e-commerce revenues, share of online shoppers as well as foreign online sales among Nordic consumers. It furthermore contains country-specific statistics about consumers' most popular online shopping categories in Sweden, Denmark, Norway, and Finland.

Table of contents

Overview

6
  • Premium Forecast Revenue of the e-commerce industry in the Nordics 2019-2029
  • Premium Forecast E-commerce revenue in the Nordic countries 2023, by country
  • Premium Statistic Annual growth in e-commerce revenue in the Nordics 2022-2023
  • Premium Statistic Cross-border B2C e-commerce revenue in the Nordics 2019-2022
  • Premium Statistic Cross-border e-commerce share in the Nordics 2019-2022
  • Basic Statistic Companies selling on online marketplaces in the Nordics 2018-2022

Segments

5
  • Premium Forecast E-commerce revenue in the Nordics 2019-2029, by segment
  • Premium Statistic E-commerce revenue in Sweden 2023, by product category
  • Premium Statistic Value of products purchased online in Denmark 2022, by category
  • Premium Statistic Total online spend of physical goods in Norway 2022, by category
  • Premium Forecast E-commerce market revenue in Finland 2019-2029, by segment

Leading stores

8
  • Premium Forecast Sweden: Top 10 online stores
  • Basic Forecast Denmark: Top 10 online stores
  • Premium Forecast Norway: Top 10 online stores
  • Premium Forecast Finland: Top 10 online stores
  • Premium Statistic Leading e-commerce and shopping websites in Sweden 2023, based on visit share
  • Basic Statistic Most visited retail websites in Denmark 2024
  • Basic Statistic Most popular webshops in Norway 2023
  • Premium Statistic Leading e-commerce and shopping websites in Finland 2023, based on visit share

Consumption

7
  • Premium Statistic Online channels usage for product search in the Nordics 2023
  • Premium Statistic Share of individuals purchasing via the internet in the Nordic countries 2016-2022
  • Basic Statistic Most commonly purchased products online in the Nordics 2023
  • Premium Statistic Most preferred payment methods for online purchases in Nordic countries 2022
  • Premium Statistic Consumer attitudes towards social commerce in the Nordics 2022
  • Premium Statistic Social commerce purchase drivers in the Nordic countries 2022
  • Premium Statistic Share of social shoppers in the Nordic countries 2022, by social media platform

Device usage

5
  • Premium Statistic Online retail website visits and orders in Nordic countries 2023, by device
  • Basic Statistic Annual growth in e-commerce traffic in the Nordics 2022-2023, by device
  • Premium Statistic Cart abandonment rate in the Nordics 2023, by device
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2023, by device
  • Premium Statistic Mobile shopping penetration in the Nordics 2021-2023

Shopping apps

4
  • Premium Statistic Most downloaded shopping apps in Sweden 2023
  • Premium Statistic Most downloaded shopping apps in Denmark 2023
  • Premium Statistic Most downloaded shopping apps in Norway 2022
  • Premium Statistic Most downloaded shopping apps in Finland 2022

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