E-commerce in the Nordics

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Statista Dossier on e-commerce in the Nordics

This dossier presents insights and statistics on the e-commerce market in the Nordic countries. It provides an overview of the entire Nordic market, including e-commerce order value, share of online shoppers as well as foreign e-commerce sales growth among Nordic consumers. The paper furthermore contains country specific statistics about e-commerce sales, its growth, and consumers' most popular online shopping categories in Norway, Sweden, Denmark, and Finland. The last chapter of the dossier provides COVID-19-adjusted forecasts and sustainability trends.

Table of contents

    • Online commerce revenue share of companies in Europe 2020, by country

    • Online shopping reach in the Nordics 2020

    • E-commerce turnover in the Nordic countries 2020

    • Mobile shopping penetration in the Nordics 2016-2019

    • Online shoppers who purchased goods online in the Nordics 2020, by category

    • Cart abandonment rate in the Nordics 2021

    • Annual growth in e-commerce revenue in the Nordics Q4 2019-Q2 2021

    • Annual growth in e-commerce traffic in the Nordics 2021

    • Preferred delivery type when ordering online in the Nordics 2020

    • Delivery methods for goods purchased online in Denmark 2016-2020

    • Most preferred payment methods for online purchases in Nordic countries 2021

    • Leading payment methods for online shopping in Sweden 2020

    • Online payment methods in Norway 2020

    • Online payment methods in Denmark 2020

    • Online payment preference in Finland 2020

    • Ranking of leading companies within e-commerce in Norway 2019-2020

    • Sweden: share of enterprises that make B2C e-commerce sales via a website 2013-2020

    • Norway: share of enterprises that make B2C e-commerce sales via a website 2013-2020

    • Denmark: share of enterprises that make B2C e-commerce sales via a website 2013-2020

    • Finland: share of enterprises that make B2C e-commerce sales via a website 2014-2020

    • Finland: Top 10 online stores

    • Distribution of enterprises planning to invest in e-commerce in Sweden 2018

    • Leading webshops to shop from in the Nordics 2020

    • Leading e-commerce and shopping websites in Sweden 2022, based on visit share

    • Leading coupons and rebates websites in Sweden 2022, based on visit share

    • Leading online marketplaces in Sweden 2022, based on visit share

    • Leading groceries websites in Sweden 2022, based on visit share

    • Leading fashion and apparel websites in Sweden 2022, based on visit share

    • Leading e-commerce and shopping websites in Finland 2022, based on visit share

    • Leading coupons and rebates websites in Finland 2022, based on visit share

    • Leading online marketplaces in Finland 2022, based on visit share

    • Leading groceries websites in Finland 2022, based on visit share

    • Leading fashion and apparel websites in Finland 2022, based on visit share

    • Share of shoppers making domestic and cross-border purchases in Sweden 2020

    • Share of shoppers making domestic and cross-border purchases in Finland 2020

    • Share of people making domestic and cross-border online purchases in Denmark 2020

    • Most commonly purchased products online in the Nordics 2020

    • Most purchased products online in Sweden 2021

    • Preferred e-commerce categories in Denmark 2020

    • Online shopping penetration in Finland 2021, by gender and age group

    • Sales online shopping awareness in Norway 2020

    • Change in beauty and cosmetic purchases in Norway between 2020 to 2021

    • Share of online shoppers in Norway 2021, by category and gender

    • Important sustainability criteria when shopping online among consumers in Sweden 2020

    • Changed shopping behavior due to COVID-19 in Sweden 2020

    • Changed shopping behavior due to COVID-19 in Denmark 2020

    • Product categories consumers will continue buying online post-COVID-19 Norway

    • COVID-19 impact on online shopping frequency in Finland 2020

    • COVID-19 impact on new purchases of health products online in Sweden 2020

    • COVID-19 impact on new purchases of beauty products online in Sweden 2020

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