E-commerce in the Nordics

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Statista Dossier about e-commerce in the Nordics

This dossier presents insights and statistics on the e-commerce market in the Nordic countries. It provides an overview of the entire Nordic market, including e-commerce order value, share of online shoppers as well as foreign e-commerce sales growth among Nordic consumers. The paper furthermore contains country specific statistics about e-commerce sales, it's growth, and consumers' most popular online shopping categories in Norway, Sweden, Denmark, and Finland.

Table of contents

  • 1. Overview
    • E-commerce order value in the Nordic countries 2018

    • Number of online shoppers in the Nordic countries 2017

    • Online shopping reach in the Nordics 2018

    • Online shopping frequency in the Nordic Countries 2015

    • Perceived benefits of online shopping benefits in the Nordics 2017

    • Showrooming penetration in the Nordics 2017

    • Online purchasing from abroad in the Nordic countries 2017, by country

    • Most popular types of products purchased from abroad in the Nordics 2017

    • Device usage for online shopping in Nordic countries 2014-2016

    • Mobile e-commerce growth in Scandinavia 2012-2016

    • Leading payment methods for online shopping in the Nordic region Q4 2015

    • Preferred delivery locations among online shoppers in the Nordic countries 2016

  • 2. Sweden
    • E-commerce turnover in Sweden 2013-2017

    • E-commerce turnover growth in Sweden 2013-2016

    • B2C e-commerce sales growth in Sweden 2016-2017, by branch

    • Monthly share of online shoppers in Sweden 2016

    • Average number of online purchases per capita in Sweden 2014-2016

    • Most purchased products online in Sweden 2017

    • Share of online purchases from abroad in Sweden 2016, by country

    • Payment methods used for online purchases in Sweden 2016

    • Delivery methods used by online shoppers in Sweden 2018

  • 3. Denmark
    • B2C e-commerce sales in Denmark 2009-2017

    • B2C e-commerce sales increase in Denmark 2010-2017

    • Goods and services purchased online in Denmark, by category 2016-2018

    • Share of online shoppers in Denmark 2016, by age group

    • Online shopping frequency in Denmark 2015

    • E-commerce foreign sales in Denmark 2012-2017

    • Countries consumers shopped online from in Denmark 2017

    • Online payment methods used by online shoppers in Denmark 2017

    • Delivery methods for goods purchased online in Denmark 2016-2018

  • 4. Norway
    • Quarterly B2C e-commerce sales in Norway 2015

    • Growth of online goods sales in Norway 2015, by category

    • Growth of online purchases in Norway by quarter 2015

    • Online purchases in Norway 2016, by type

    • Share of online shoppers in Norway 2017, by category and gender

    • Monthly online shopping frequency in Norway 2016

    • Foreign online shops used by consumers in Norway 2016, by location

    • Payment methods for online shopping in Norway 2016

    • Delivery methods for online purchases in Norway 2016

  • 5. Finland
    • B2C e-commerce sales of goods in Finland 2010-2014

    • Finland: domestic B2C e-commerce sales 2014, by category

    • Change in B2C e-commerce sales in Finland 2010-2014, by product group

    • Online shopping penetration in Finland 2017, by gender and age group

    • eCommerce behavior in Finland 2015

    • Finland: most popular online shopping categories 2015

    • Survey on individuals purchasing goods online in Finland 2016, by category

    • Leading payment methods for online shopping in Finland 2013-2016

    • Preferred delivery locations among online shoppers in the Nordic countries 2016

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