E-commerce in the Nordics

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Statista Dossier about e-commerce in the Nordics

This dossier presents insights and statistics on the e-commerce market in the Nordic countries. It provides an overview of the entire Nordic market, including e-commerce order value, share of online shoppers as well as foreign e-commerce sales growth among Nordic consumers. The paper furthermore contains country specific statistics about e-commerce sales, its growth, and consumers' most popular online shopping categories in Norway, Sweden, Denmark, and Finland. The last chapter of the dossier provides COVID-19-adjusted forecasts and sustainability trends.

Table of contents

  • 1. Overview
    • Online commerce revenue share of companies in Europe 2019, by country

    • Online shopping reach in the Nordics 2019

    • E-commerce order value in the Nordic countries 2019

    • Online and store shopping types distribution in the Nordics 2019

    • Mobile shopping penetration in the Nordics 2016-2019

    • Online shoppers who purchased goods online in the Nordics 2020, by category

  • 2. Trade
    • Share of European customers of online shops in Nordic countries 2019, by country

    • Online purchasing from abroad in the Nordic countries 2019, by country

    • Top 5 foreign countries for online shopping in the Nordics 2019

    • Most popular types of products purchased from abroad in the Nordics 2019

    • Foreign webshops used by consumers in Sweden 2019, by country

    • Foreign online shops used by consumers in Norway 2018-2019, by country

    • Countries consumers shopped online from in Denmark 2019

    • E-commerce foreign sales in Denmark 2012-2019

  • 3. Delivery & Payment
    • Delivery methods for online purchases in the Nordics 2019

    • Delivery methods used by online shoppers in Sweden 2019

    • Delivery methods for online purchases in Norway 2019

    • Delivery methods for goods purchased online in Denmark 2016-2020

    • Most preferred payment methods for online purchases in Nordic countries 2020

    • Leading payment methods for online shopping in the Nordic countries 2018, by country

    • Leading payment methods for online shopping in Sweden 2018-2019

    • Usage of digital payment methods in Norway 2019

    • Digital payment usage in Denmark 2019

    • Digital payment usage in Finland 2019

  • 4. Companies
    • Ranking of companies leading digitally in e-commerce in the Nordics 2018

    • Ranking of leading companies within e-commerce in Norway 2019-2020

    • Sweden: share of enterprises that make B2C e-commerce sales via a website 2013-2019

    • Norway: share of enterprises that make B2C e-commerce sales via a website 2013-2019

    • Denmark: share of enterprises that make B2C e-commerce sales via a website 2013-2019

    • Finland: share of enterprises that make B2C e-commerce sales via a website 2014-2019

    • Finland: top 10 online stores 2018, by revenue

    • Distribution of enterprises planning to invest in e-commerce in Sweden 2018

  • 5. Consumption
    • Reasons to shop online in Sweden 2019

    • Online shopping reasons in Norway 2019

    • Reasons to shop online distribution in Denmark 2019

    • Reasons to shop online in Finland 2019

    • Most purchased products online in Sweden 2020

    • Share of online shoppers in Denmark 2019, by gender

    • Share of online shoppers in Norway 2018, by category and gender

    • Online shopping penetration in Finland 2020, by gender and age group

    • Online purchases in Norway 2018, by type

    • Goods and services purchased online in Denmark, by category 2016-2018

    • Consumers purchasing goods online in Finland 2019, by product category

  • 6. Outlook
    • Sales index value expected by webshops' managers in Sweden in 2020

    • COVID-19 projected impact on e-commerce profitability in Sweden 2020

    • COVID-19 impact on e-commerce revenue in Denmark 2020

    • COVID-19 impact on e-commerce enterprises in Denmark 2020

    • Sustainability consciousness when online shopping in Sweden 2019, by age and gender

    • Frequency of making conscious choices when shopping online in the Nordics 2019

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