E-commerce in the Nordics

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Statista Dossier about e-commerce in the Nordics

This dossier presents insights and statistics on the e-commerce market in the Nordic countries. It provides an overview of the entire Nordic market, including e-commerce order value, share of online shoppers as well as foreign e-commerce sales growth among Nordic consumers. The paper furthermore contains country specific statistics about e-commerce sales, it's growth, and consumers' most popular online shopping categories in Norway, Sweden, Denmark, and Finland.

Table of contents

  • 1. Overview
    • E-commerce order value in the Nordic countries 2018

    • Online shopping reach in the Nordics 2018

    • Online purchasing from abroad in the Nordic countries 2019, by country

    • Share of European customers of online shops in Nordic countries 2019, by country

    • Showrooming penetration in the Nordics 2018

    • Most popular types of products purchased from abroad in the Nordics 2018

    • Leading payment methods for online shopping in the Nordic countries 2018, by country

    • Delivery methods for online purchases in the Nordics 2019

    • Individuals using smartphone/computer for online shopping in the Nordics 2017

  • 2. Sweden
    • E-commerce turnover in Sweden 2004-2019

    • E-commerce turnover in Sweden 2016-2018, by product category

    • B2C e-commerce sales growth in Sweden 2016-2018, by branch

    • Most purchased products online in Sweden 2018

    • Leading foreign markets for Swedish online shoppers 2019

    • Leading payment methods for online shopping in Sweden 2018-2019

    • Delivery methods used by online shoppers in Sweden 2018

  • 3. Denmark
    • Online shopping frequency in Denmark 2019

    • B2C e-commerce sales in Denmark 2009-2017

    • B2C e-commerce sales increase in Denmark 2010-2018

    • Goods and services purchased online in Denmark, by category 2016-2018

    • Share of online shoppers in Denmark 2018, by gender

    • E-commerce foreign sales in Denmark 2012-2018

    • Countries consumers shopped online from in Denmark 2018

    • Delivery methods for goods purchased online in Denmark 2016-2018

  • 4. Norway
    • Online shopping reasons in Norway 2019

    • Reasons to shop from foreign webshops in Norway 2019

    • Online purchases in Norway 2018, by type

    • Expenditures on e-commerce services in Norway 2019, by category

    • Share of online shoppers in Norway 2018, by category and gender

    • Foreign online shops used by consumers in Norway 2018-2019, by country

    • Usage of digital payment methods in Norway 2019

    • Online shoppers purchasing from a foreign website in Norway 2018, by age

  • 5. Finland
    • Online shopping penetration in Finland 2018, by gender and age group

    • Share of population using e-commerce in Finland 2018, by category

    • Survey on individuals purchasing goods online in Finland 2017, by category

    • Leading payment methods for online shopping in Finland 2013-2017

    • Delivery methods for online purchases in the Nordics 2019

    • Finland: share of enterprises that make B2C e-commerce sales via a website 2014-2018

    • Finland: top 10 online stores

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