Advertising in the United Kingdom (UK)

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Statista dossier on the advertising market in the United Kingdom

This dossier presents statistical information on the advertising market in the United Kingdom, including market size and growth by advertising media.

Table of contents

  • 1. Market overview

    • Advertising spending in the world's largest ad markets 2019

    • Advertising spending in the United Kingdom (UK) 2012-2024

    • Advertising spending in the United Kingdom (UK) 2012-2024, by media

    • Advertising spending growth in the United Kingdom (UK) 2019-2022, by medium

    • WARC Creative: most creative agencies in the UK 2019

    • Leading creative digital ad agencies in the UK 2019

    • Most effective ad campaigns in the United Kingdom (UK) 2020

    • Advertising and market research industry employment in the UK 2009-2020, by gender

  • 2. Traditional media

    • Television advertising spending in the UK 2011-2020

    • National newsbrands advertising spending in the UK 2011-2020

    • Magazine advertising spending in the UK 2011-2020

    • Total vs. digital magazine advertising spending in the UK 2012-2020

    • Radio advertising spending in the UK from 2011-2020

    • Commercial radio share of advertising revenue in the United Kingdom (UK) 2009-2020

    • Outdoor advertising revenue in the United Kingdom (UK) 2000-2020

    • Cinema advertising spending in the UK 2011-2020

    • Direct mail advertising spending in the United Kingdom (UK) 2013-2020

  • 3. Digital media

    • Digital advertising spending in the United Kingdom (UK) 2007-2020

    • Digital advertising spending in the United Kingdom (UK) H1 2020, by format

    • Online advertising supply chain in the UK 2019-2020, by share of ad spend

    • UK: share of net revenues generated from digital advertising, by company 2018-2021

    • Social media advertising spending in the UK 2011-2019

    • Social media advertising audience in the United Kingdom (UK) 2021, by age and gender

    • Ad block usage in the United Kingdom (UK) 2015-2020

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