Advertising in the United Kingdom (UK)

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Statista dossier on the advertising market in the United Kingdom

This dossier presents statistical information on the advertising market in the United Kingdom, including market size and growth by advertising media.

Table of contents

  • 1. Market overview
    • Advertising expenditure in the world's largest ad markets 2016

    • Advertising spending in the United Kingdom (UK) 2006-2017

    • Advertising spending in the United Kingdom (UK) 1999-2017, by media

    • Advertising spending in the United Kingdom (UK) 2015, by industry sector

    • Advertising spending growth in the United Kingdom (UK) 2016, by media

    • Highest spending advertisers in the United Kingdom (UK) 2015

    • Billings of leading creative advertising agencies in the United Kingdom (UK) 2016

    • Leading advertising campaigns in the United Kingdom (UK) 2017

    • Advertising and market research industry employment in the UK 2009-2017, by gender

  • 2. Traditional media
    • TV net advertising revenue in the United Kingdom (UK) 2004-2016

    • National newsbrands advertising revenue in the UK 2011-2018

    • Magazine advertising revenue in the UK 2011-2018

    • Magazine advertising expenditure in the United Kingdom (UK) 2012-2018, by platform

    • Radio advertising revenue in the UK from 2011-2018

    • Commercial radio share of advertising revenue in the United Kingdom (UK) 2009-2017

    • Outdoor advertising revenue in the United Kingdom (UK) 2000-H1 2017

    • Cinema advertising revenue in the UK 2011-2018

    • Direct mail advertising revenue in the United Kingdom (UK) 2013-2018

  • 3. Digital media
    • Digital advertising spending in the UK 2008-2016, by format

    • Digital Market Outlook: digital advertising revenue in the UK 2015-2021, by format

    • Digital Market Outlook: digital advertising revenue in the UK 2015-2021, by device

    • Social media advertising spending in the UK 2011-2016

    • Digital display ad spending in the UK H1 2016, by industry

    • Programmatic advertising buying in the United Kingdom (UK) 2016, by channel

    • Share of digital advertising spending in the UK 2015 and 2019, by sales method

    • Ad block usage penetration in the United Kingdom (UK) 2015-2017

  • Language: English
  • Released: September 2017
  • Source(s): Statista
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