Advertising in the United Kingdom (UK)

Statistics report on the advertising market in the United Kingdom

Advertising in the United Kingdom (UK)

This report presents statistical information on the advertising market in the United Kingdom. It shows deatiled information about both traditional and digital media advertising, as well as data on the workforce in the industry, market leaders, and consumer insights.

Table of contents

Market overview

6
  • Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
  • Premium Statistic Advertising revenue share in the UK 2022, by medium
  • Premium Statistic Advertising inflation in the UK 2023, by medium
  • Premium Statistic Ad spend per person in the UK 2020-22
  • Premium Statistic Export value of advertising & market research services from the UK 2021, by country
  • Premium Statistic Trade balance of advertising & market research services in the UK 2016-2021

Workforce

4
  • Basic Statistic Advertising and market research industry employment in the UK 2009-2022, by gender
  • Premium Statistic Advertising agency employees in the UK 2021-2022, by gender
  • Basic Statistic Advertising agency employees: ethnic breakdown in the UK 2009-2022
  • Premium Statistic Plans for improving diversity and representation in advertising U.S. and UK 2022

Market leaders

8
  • Premium Statistic Entities with highest ad agency spending in the UK 2021
  • Premium Statistic Leading radio advertisers in the UK 2022
  • Premium Statistic Largest out-of-home advertisers in the UK 2022
  • Premium Statistic Most effective advertisers in the UK 2022
  • Premium Statistic Most effective ad campaigns in the United Kingdom (UK) 2021
  • Premium Statistic Leading media & ad agencies in the UK 2021, by new business value
  • Premium Statistic Leading radio creative advertising agencies in the UK 2021-2022
  • Premium Statistic Most creative agencies in the UK 2022

Traditional media

7
  • Premium Statistic TV net advertising revenue in the UK 2009-2022
  • Premium Statistic National newsbrands advertising spending in the UK 2011-2022
  • Premium Statistic Magazine advertising spending in the UK 2011-2022
  • Premium Statistic Radio advertising spending in the UK from 2011-2022
  • Premium Statistic OOH advertising revenue in the UK 2000-2022
  • Premium Statistic Cinema advertising spending in the UK 2011-2022
  • Premium Statistic Direct mail advertising spending in the UK 2013-2022

Digital media

6
  • Premium Statistic Digital advertising spending in the UK 2008-2022
  • Premium Statistic Digital advertising spending in the UK H1 2022, by format
  • Premium Statistic Search ad spend in the UK 2019-2022
  • Premium Forecast Revenue of the social media advertising industry in the UK 2019-2028
  • Premium Statistic Digital video advertising spending in the UK 2008-2022
  • Premium Statistic Programmatic ad spend in the UK 2017-2026

Consumer perspective

9
  • Premium Forecast Most used media services in the UK 2023
  • Premium Statistic Ad spend vs. media time gap in the UK 2022
  • Premium Statistic Media with ads consumers like in the UK 2022
  • Premium Statistic Consumer trust in advertising in the UK 2022, by media
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2022
  • Premium Statistic Sources of inspiration used by fashion & lifestyle buyers in the UK 2022
  • Premium Statistic Top aspects of sustainability in advertising in Great Britain 2022
  • Premium Statistic Importance of measures to save CO₂ emissions in advertising in Great Britain 2022
  • Premium Statistic Customer attitude towards diverse and inclusive advertising U.S. and UK 2021

Industry trend: attention measurement

3
  • Premium Statistic Popularity of attention measurement in advertising in the UK 2023
  • Premium Statistic Benefits of attention measurement in advertising in the UK 2023
  • Premium Statistic Impact of attention measurement on advertising sustainability in the UK 2023

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