Digital Video Advertising: market data & analysis

Market Insights report

Digital Video Advertising: market data & analysis

The Digital Video Advertising market is the fourth biggest market within Digital Advertising. The worldwide revenue of US$176 billion in 2023 is expected to grow to US$241 billion in 2028.



What's included?

  • All relevant data, including market size & forecasts
  • Regional development with focus on: Americas, Asia, Australia & Oceania, and Europe
  • Trends and market analysis
  • Distribution by device type
  • Deep dives

Table of contents

The report covers the Digital Video Advertising. Digital Video Advertising is one of the most common forms of Digital Advertising. Digital Video Advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads). In addition to these video ads, text- or image-based overlays that appear while watching a video are also categorized as Digital Video Advertising. Video ads on a page (that is not in a video player) are categorized as rich media Banner Advertisements.

A distinction is made between:

  • Desktop
  • Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

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