Brand journalism in the United Kingdom (UK) 2015

Journalists as Content Marketers

This report features the results of a survey about corporate publishing carried out among brand journalists and marketers in the United Kingdom (UK) in 2015. It includes information on content marketing budgets, the effectiveness of different content team set-ups and future plans for this comparatively new branch of journalism.
  • Language: English
  • Released: April 2015
Study included in Corporate Account only.
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