Influencer marketing in the United States

Influencer marketing in the United States
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Statista Dossier on influencer marketing in the United States

Table of contents

    • Global influencer marketing value 2016-2022

    • Influencer marketing expenditure in the U.S. 2019-2023

    • Influencer marketing expenditure growth in the U.S. 2019-2023

    • Influencer marketing spending in the U.S. 2022, by platform

    • Influencer marketing penetration rate in the U.S. 2020-2025

    • Importance of digital media types in marketing in the U.S. 2021

    • New B2B marketing tactics to be used in the U.S. 2022

    • Share of marketing budgets spent on influencer marketing worldwide 2022

    • Change in influencer marketing budgets in the U.S. 2021

    • Average amount paid per influencer marketing post in the U.S. 2021, by gender

    • Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity

    • Influencers who would work with brands for free products in the U.S. 2022

    • Top ways in which influencers can become more valuable to brands worldwide 2022

    • Influencer marketing expenditure in the U.S. 2019-2024, by platform

    • Goals of influencer marketing in the U.S. 2022

    • Performance of influencer content compared to brand-created content in the U.S. 2021

    • Shoppability functions used in Instagram influencer marketing in the U.S. 2021

    • Usage of shoppability in influencer marketing in the U.S. 2021

    • Most mentioned brands on English-language Instagram worldwide 2021

    • Most talked about brands on TikTok worldwide 2021

    • Highest-earning YouTube stars 2021

    • Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025

    • Most talked about brands on Instagram in the U.S. 2021

    • Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size

    • TikTok influencer marketing content types in the U.S. & Canada 2022

    • Fastest growing U.S. TikTok influencers 2021, by new followers

    • Engagement rate among U.S. influencers on TikTok 2020-2021, by profile size

    • Top YouTube influencer marketing spenders in the U.S. & Canada 2022

    • Most valued creators and channels on YouTube in the U.S. & Canada 2022

    • Marketing channels influencing online purchase decisions in the U.S. 2022

    • Main purchase recommendation sources in the U.S. 2022, by generation

    • Consumer reactions to brands incorporating UCG in marketing U.S. 2022

    • Social media activities creating a positive brand perception in the U.S. 2022

    • Social media activities creating a positive brand perception U.S. 2022, by gender

    • Factors driving Gen Z engagement with new brands on social media in the U.S. 2022

    • Ways influencer content impacts brand perception of consumers in the U.S. 2022

    • Consumers following at least one virtual influencer U.S. 2022, by age group

    • Consumers who bought a product/service promoted by virtual influencers U.S. 2022

    • Reasons for following virtual influencers in the U.S. 2022

    • Platforms where consumers follow virtual influencers in the U.S. 2022

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