Influencer marketing in the United States

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Statista Dossier on influencer marketing in the United States

Table of contents

    • Global influencer marketing value 2016-2021

    • Influencer marketing expenditure in the U.S. 2019-2023

    • Influencer marketing expenditure growth in the U.S. 2019-2023

    • Influencer marketing penetration rate in the U.S. 2019-2022

    • Importance of digital media types in marketing in the U.S. 2021

    • New B2B marketing tactics to be used in the U.S. 2020

    • Change in influencer marketing budgets in the U.S. 2021

    • Industries increasing spending on influencer marketing 2020

    • Increase in ad spending on selected digital channels by U.S. retailers 2020

    • Importance of paid influencer marketing in the U.S. 2020

    • Importance of paid influencer marketing in the U.S. 2020, by type of marketer

    • Average amount paid per influencer marketing post in the U.S. 2020, by gender

    • Average amount paid per influencer marketing post in the U.S. 2020, by ethnicity

    • Number of influencer marketing programs ran by marketers in the U.S. 2020

    • Goals of influencer marketing in the U.S. 2021

    • Performance of influencer content compared to brand-created content in the U.S. 2021

    • Ability to measure digital advertising ROI among retailers in the U.S. 2020

    • Marketers who thought that influencer marketing had a better ROI worldwide 2020

    • Shoppability functions used in Instagram influencer marketing in the U.S. 2021

    • Usage of shoppability in influencer marketing in the U.S. 2021

    • Influencers that preferred to partner with brands with matching moral values 2020

    • Most popular social media for influencer marketing in the U.S. 2021

    • Platforms with highest influencer marketing ROI worldwide 2020

    • Most effective types of influencers in the U.S. 2020

    • Leading brands on Instagram worldwide 2020, by mentions

    • Most mentioned brands on English-language Instagram worldwide 2021

    • Most mentioned brands on TikTok worldwide 2021

    • Most talked about brands on TikTok worldwide 2020

    • Leading brands on YouTube worldwide 2020, by channels

    • Highest-paid YouTube stars 2020

    • Influencer engagement rates worldwide 2020, by platform

    • Influencer marketing effectiveness worldwide 2020, by platform

    • Share of users watching and buying from livestream influencers 2020, by country

    • Most influential ad channels for Gen Z in the U.S. 2021

    • U.S. adults using travel influencers for recommendations 2021

    • Reasons for loss of consumer trust in brands in the U.S. 2021

    • Reasons for loss of consumer trust in brands in U.S. 2021, by age

    • Effectiveness of YouTube influencers in the U.S. 2020

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