Influencer marketing worldwide

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Statista Dossier on influencer marketing worldwide

Table of contents

  • 1. Overview
    • Global influencer marketing value 2016-2021

    • Most popular digital marketing channels worldwide 2020

    • Influencer marketing platform market size worldwide 2017-2027

    • Leading platforms for influencer marketing worldwide 2020

    • Share of marketing budgets spent on influencer marketing worldwide 2021

    • Number of influencers brands work with worldwide 2021

    • Benefits of social media marketing worldwide 2021

    • Global brands and influencers social media subscribers 2020, by age group

  • 2. Instagram
    • Instagram influencer market size 2017-2020

    • Instagram: number of brand sponsored influencer posts 2016-2020

    • Share of Instagram influencers worldwide 2020, by category

    • Popular Instagram influencer topics worldwide 2020, by annual follower growth

    • Global distribution of Instagram influencers in 2020, by number of followers

    • Average price per post of Instagram influencers worldwide 2020, by followers

    • EMV of Instagram influencer posts worldwide in 2020, by followers

    • Instagram influencer engagement rates worldwide 2020

    • Countries with the highest Instagram influencer engagement 2020

    • Share of fraudulent Instagram influencers worldwide 2019-2020, by number of followers

    • Leading brands on Instagram worldwide 2020, by mentions

  • 3. YouTube
    • Global YouTube influencer marketing spend 2019-2020

    • Global distribution of YouTube influencers 2020, by category

    • YouTube influencer engagement rates worldwide 2020

    • Average price per sponsored video YouTube 2020 worldwide, by profile size

    • Leading brands on YouTube worldwide 2020, by channels

    • Fastest growing YouTube accounts worldwide 2020

    • YouTube average visit length worldwide 2020-2021

  • 4. TikTok
    • Number of TikTok influencers worldwide 2018-2020

    • Number of TikTok sponsored posts per influencer worldwide 2019-2020

    • Views per post of global TikTok influencers 2020, by profile size

    • Price per post among global TikTok influencers 2020, by profile size

    • Global distribution of TikTok influencers in 2020, by number of followers

    • Engagement rate among global TikTok influencers 2020, by profile size

    • Engagement rate of U.S. influencers vs. worldwide on TikTok 2020

    • Fastest growing global TikTok accounts 2020, by follower growth

    • Most popular TikTok users worldwide 2021

    • Most mentioned brands on TikTok worldwide 2021

    • Most talked about brands on TikTok worldwide 2020

    • Fastest growing brands on TikTok worldwide 2021

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