Influencer/KOL marketing in China

Influencer/KOL marketing in China
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Statista Dossier on influencer/KOL marketing in China

Table of contents

    • Global influencer marketing value 2016-2022

    • Influencer marketing value in China 2018-2021

    • User number of social media in China 2020-2021

    • Major brand information sources in China Q3 2021

    • Social media usage for brand research in China 2021, by platform type

    • Leading content types of recommendation-based marketing in China 2022

    • Leading ad types with marketing budget increase planned in China 2021

    • Key channels of social marketing in China 2022

    • Importance of influencer promotion in social marketing in China 2019-2022

    • Motivations to use influencer marketing in China 2021

    • Problems of influencer marketing among advertisers in China 2021

    • Social media influence on consumers in China 2021, by platform and product type

    • Active userbase of influencers in China 2022, by platform

    • Penetration rate of top-tier influencers in China 2021, by platform

    • Top Douyin influencer campaigns' contribution to GMV in China 2020, by platform

    • Distribution of WeChat influencer accounts in China 2021, by follower size

    • Influencer distribution in China 2021, by tier level

    • Activeness of top-tier influencers in China 2021, by platform

    • Impressions per post of top-tier influencers in China 2021, by channel

    • Gender distribution of top-tier influencer followers in China 2021, by app

    • Most-followed influencers on Douyin in China 2022

    • Consumer experience of recommendation-based marketing in China 2022

    • Intention to buy an influencer collaboration product in China 2020

    • Leading reasons of being convinced by recommendation-based marketing in China 2022

    • Opinions to recommendation-based marketing in China 2022

    • Impact of influencer endorsements on buying in China 2020, by gender and product type

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