Factors contributing to B2B content marketing success worldwide 2021

Published by Valentina Dencheva, Jan 6, 2023
During a July 2021 survey, it was found that 73 percent of the responding business-to-business (B2B) marketers attributed the success of their content marketing to the value their content provided. More than a third of respondents saw changing buyer/consumer behavior as a success factor.

Factors contributing to B2B content marketing success worldwide as of July 2021

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Release date

October 2021

Region

Worldwide

Survey time period

July 2021

Number of respondents

810*

Special properties

among B2B marketers / used in last 12 months

Method of interview

Online survey

Supplementary notes

* 78 percent of respondents in North America, 12 percent in Europe, seven percent in Asia, one percent in Africa, one percent in South America, one percent in Australia.

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Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

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