LinkedIn B2B marketing worldwide

Statistics report on LinkedIn B2B marketing worldwide

LinkedIn B2B marketing worldwide

This report has been compiled to provide statistical information about LinkedIn business-to-business (B2B) marketing worldwide. It displays data on B2B's most used social media platform and its audience, ad spending figures, marketing insights, and B2B marketing effectiveness.

Table of contents


  • Basic Statistic LinkedIn: annual revenue FY 2017-2023
  • Basic Statistic LinkedIn: annual revenue 2023, by segment
  • Premium Statistic LinkedIn annual ad revenue 2017-2027
  • Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2020-2024
  • Premium Statistic Change of B2B content marketing budgets worldwide 2024


  • Premium Statistic LinkedIn: global users 2019-2023, by subscription type
  • Premium Statistic Countries with the most LinkedIn users 2024
  • Basic Statistic LinkedIn: countries with the highest audience reach 2024
  • Premium Statistic Total global visitor traffic to 2023
  • Premium Statistic Top content appealing to technical LinkedIn audiences worldwide in 2023

Marketers' insights

  • Premium Statistic Most valuable social media platforms for B2B marketers worldwide 2023
  • Premium Statistic Leading social media platforms used for B2B marketing 2023
  • Premium Statistic Top B2B marketing techniques planned to be used next year as of 2023, by region
  • Premium Statistic Beliefs of B2B marketers worldwide regarding the importance of branding 2023
  • Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
  • Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
  • Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023


  • Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
  • Premium Statistic LinkedIn's effectiveness for B2B marketers worldwide 2022
  • Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
  • Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023

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