SME marketing in the U.S.

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Statista dossier on marketing activities of small and medium-sized enterprises

This dossier has been compiled to provide statistical information about marketing activities of small and medium-sized enterprises.

Table of contents

  • 1. Overview
    • Organizational structures responsible for SMBs marketing activities in the U.S. 2017

    • U.S. small businesses: marketing spending 2017

    • Leading marketing objectives of SMBs in the U.S. in 2018

    • Planned use of selected marketing media and tactics by U.S. SMBs 2018

    • SMBs planned spending changes on marketing & media channels in the U.S. 2017

    • Weekly time spent on marketing according to U.S. SMBs 2017

    • U.S. SMBs allocating most of their holiday ad budgets to selected media 2018

    • View on marketing effectiveness among U.S. SMBs 2016-2018

  • 2. Marketing tools
    • Number of marketing software products used by U.S. SMBs 2017

    • SMBs marketing application of automation software in the U.S. in 2017

    • Leading tools used to track customer information according to U.S. SMBs 2017

    • SMBs adoption of selected AI functionalities in the U.S. 2017

  • 3. Digital marketing tactics
    • Small businesses purchasing selected digital marketing channels in the U.S. 2017

    • SMB marketers who plan to increase the usage of selected content types worldwide 2017

    • U.S. small company mobile app adoption 2018

    • U.S. small businesses: SEO activities 2017

    • U.S. small businesses: PPC adoption 2017

    • U.S. SMBs focusing holiday digital ad budgets to selected channels 2018

  • 4. Social media
    • U.S. small businesses: social media marketing use 2017

    • U.S. businesses: social media marketing goals 2017

    • U.S. small businesses: time spent on social media marketing 2017

    • U.S. small businesses: social media advertising spending 2017

    • U.S. small businesses: profitability of social media ads 2017

    • Share of SMBs in the U.S. gaining customers via social posting 2016-2018

  • 5. Traditional marketing tactics
    • Trade fair visits marketing adoption among SMEs in the U.S. 2016

    • Outdoor advertising adoption among SMEs in the U.S. 2016

    • Magazine advertising adoption among SMEs in the U.S. 2016

    • U.S. SMBs: community sponsorship adoption 2016

    • U.S. SMBs: direct mail adoption 2016

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