SME/SMB advertising & marketing in the U.S.

Statistics report on advertising and marketing activities of small and medium-sized enterprises

SME/SMB advertising & marketing in the U.S.

This report has been compiled to provide statistical information about advertising and marketing activities of small and medium-sized enterprises. It presents data on SMBs' ad budgets, leading channels used, and main challenges. Lastly, the study highlights the SMBs' usage of artificial intelligence.

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Table of contents

Overview

4
  • Premium Statistic Advertising budgets of SMBs in the U.S. 2022
  • Premium Statistic SMBs' advertising budgets distribution in the U.S. 2022, by medium
  • Premium Statistic Leading marketing objectives of SMBs in the U.S. 2022
  • Premium Statistic Leading SMB marketing challenges in the U.S. 2022

Marketing tools

4
  • Premium Statistic Marketing tactics of SMBs in the U.S. 2023
  • Premium Statistic Planned use of selected marketing media and tactics by U.S. SMBs 2022
  • Premium Statistic Number of marketing channels used by SMBs in the U.S. 2022
  • Premium Statistic Marketing channels with highest ROI according to SMBs in the U.S. 2022

Digital advertising

7
  • Premium Statistic Digital ad platforms used by SMBs in the U.S. 2022
  • Premium Statistic Importance of digital advertising to the success of SMBs in the U.S. 2022
  • Premium Statistic Digital ad revenue generated by SMBs in the U.S. 2022, by company type
  • Premium Statistic Growth of digital ad revenue generated by SMBs in the U.S. 2023, by company type
  • Premium Statistic Impact of digital advertising on the growth of SMBs in the U.S. 2022
  • Premium Statistic Change in the usage of digital advertising among SMBs in the U.S. 2022-2024
  • Premium Statistic Purpose of using digital advertising at SMBs in the U.S. 2022

Perceptions on digital vs. traditional advertising

5
  • Premium Statistic SMBs where digital ads contributed more to revenue than traditional ads US 2022
  • Premium Statistic SMBs that believe that digital ads targeted customers more efficiently U.S. 2022
  • Premium Statistic SMBs that believe online ads help them reach more new customers than offline ads U.S.
  • Premium Statistic SMBs that believe digital ads help them reach new customers in the U.S. 2022
  • Premium Statistic SMBs that believed digital ads helped them be competetive in the U.S. 2022

Social media

5
  • Premium Statistic Leading social media used by SMBs for advertising in the U.S. 2022
  • Premium Statistic Social media usage by SMBs to advertise products and services in the U.S. 2023
  • Premium Statistic Most engaging social media content for U.S. and Canada SMBs 2022
  • Premium Statistic In-house versus third-party social media management in U.S. & Canada SMBs 2022
  • Premium Statistic Factors SMBs focused on while hiring a social media agency U.S. & Canada 2022

Spotlight: AI

5
  • Premium Statistic Likelihood of U.S. SMBs to invest in AI for marketing purposes 2023
  • Premium Statistic SMBs leading concerns or hesitations about using AI for marketing in the U.S. 2023
  • Premium Statistic Leading areas SMBs used AI and/or automation for marketing in the U.S. 2023
  • Premium Statistic Estimated time SMBs saved on marketing in a week by using AI in the U.S. 2023
  • Premium Statistic Expected savings from using AI in SMBs marketing in the U.S. 2023
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FURTHER REPORTS

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