SME marketing in the U.S.

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Statista dossier on marketing activities of small and medium-sized enterprises

This dossier has been compiled to provide statistical information about marketing activities of small and medium-sized enterprises.

1. Overview
- Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- U.S. small businesses: marketing spending 2017
- Leading marketing objectives of SMBs in the U.S. in 2018
- Planned use of selected marketing media and tactics by U.S. SMBs 2018
- SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing according to U.S. SMBs 2017
- U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- View on marketing effectiveness among U.S. SMBs 2016-2018
2. Marketing tools
- Number of marketing software products used by U.S. SMBs 2017
- SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to U.S. SMBs 2017
- SMBs adoption of selected AI functionalities in the U.S. 2017
3. Digital marketing tactics
- Small businesses purchasing selected digital marketing channels in the U.S. 2017
- SMB marketers who plan to increase the usage of selected content types worldwide 2017
- U.S. small company mobile app adoption 2018
- U.S. small businesses: SEO activities 2017
- U.S. small businesses: PPC adoption 2017
- U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
4. Social media
- U.S. small businesses: social media marketing use 2017
- U.S. businesses: social media marketing goals 2017
- U.S. small businesses: time spent on social media marketing 2017
- U.S. small businesses: social media advertising spending 2017
- U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the U.S. gaining customers via social posting 2016-2018
5. Traditional marketing tactics
- Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Outdoor advertising adoption among SMEs in the U.S. 2016
- Magazine advertising adoption among SMEs in the U.S. 2016
- U.S. SMBs: community sponsorship adoption 2016
- U.S. SMBs: direct mail adoption 2016

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SME marketing in the U.S.

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SME marketing in the U.S.

Statista dossier on marketing activities of small and medium-sized enterprises

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SME marketing in the U.S.

SME marketing in the U.S.

Statista dossier on marketing activities of small and medium-sized enterprises

Table of contents

Any more questions?

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