Influencer marketing in Asia

Influencer marketing in Asia
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Statista Dossier on influencer marketing in Asia

Table of contents

    • Global influencer marketing value 2016-2022

    • Number of active social media users APAC 2022, by country

    • Share of social media influencers by number of followers Asia 2020-2021

    • Leading social media platforms used by influencers Asia 2020-2021

    • Share of social media influencers by number of followers Asia 2021, by country

    • Number of YouTube channels Asia November 2021, by subscriber count

    • YoY growth of social media influencers Asia 2021, by vertical

    • Most followed Instagram accounts APAC Feb 2022

    • Most subscribed YouTube channels APAC Feb 2022

    • Global online population following any type of social media influencer 2021

    • Share of consumers who follow social media influencers APAC 2020, by country

    • Adults following gaming influencers APAC 2021, by country

    • Men following gaming influencers APAC 2021, by country

    • Social media market share Asia 2022, by platform

    • Commonly used platforms for influencers Asia 2021, by country

    • Distribution of influencer marketing campaigns Asia 2019-2021, by platform

    • Active userbase of influencers in China 2022, by platform

    • Most active platform for social media influencer marketing in India 2021

    • Influencer marketing market size in Japan 2023, by segment

    • Influencer type that respondents purchased endorsed products South Korea 2020

    • Daily time spent spent using social media APAC 2021, by country

    • Social commerce shoppers who consider influencer recommendations SEA 2021, by country

    • Preference for virtual influencers to look ethnically similar SEA 2021, by country

    • Preference for virtual influencers to speak the same language SEA 2022, by country

    • Preference of gender appearance of virtual influencers SEA 2022, by country

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