Influencer marketing in Asia

Influencer marketing in Asia
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Statista Dossier on influencer marketing in Asia

This dossier provides graphs and statistics on influencer marketing in Asia. It includes an overview of the market followed by key indicators on the influencers, their audience, social media platforms, leading markets, concluded by consumer behavior and preferences.

Table of contents

    • Global influencer marketing value 2016-2022

    • Number of active social media users APAC 2022, by country

    • Share of social media influencers by number of followers Asia 2020-2021

    • Leading social media platforms used by influencers Asia 2020-2021

    • Share of social media influencers by number of followers Asia 2021, by country

    • Number of YouTube channels Asia November 2021, by subscriber count

    • YoY growth of social media influencers Asia 2021, by vertical

    • Most followed Instagram accounts APAC Feb 2022

    • Most subscribed YouTube channels APAC Feb 2022

    • Global online population following any type of social media influencer 2021

    • Share of consumers who follow social media influencers APAC 2020, by country

    • Adults following gaming influencers APAC 2021, by country

    • Men following gaming influencers APAC 2021, by country

    • Social media market share Asia 2022, by platform

    • Commonly used platforms for influencers Asia 2021, by country

    • Distribution of influencer marketing campaigns Asia 2019-2021, by platform

    • Active userbase of influencers in China 2022, by platform

    • Most active platform for social media influencer marketing in India 2021

    • Influencer marketing market size in Japan 2023, by segment

    • Influencer type that respondents purchased endorsed products South Korea 2020

    • Daily time spent spent using social media APAC 2021, by country

    • Social commerce shoppers who consider influencer recommendations SEA 2021, by country

    • Preference for virtual influencers to look ethnically similar SEA 2021, by country

    • Preference for virtual influencers to speak the same language SEA 2022, by country

    • Preference of gender appearance of virtual influencers SEA 2022, by country

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