Programmatic advertising in the United States

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Statista Dossier on programmatic advertising in the United States

Table of contents

    • Largest programmatic markets worldwide 2021

    • Programmatic ad spending in the U.S. 2017-2026

    • Programmatic ad spend growth in the U.S. 2018-2026

    • Media budgets in the U.S. 2021, by purchase model

    • Number of programmatic native advertisers in the U.S. 2020-2021

    • Digital ad impressions in the U.S. 2018.2021, by site type

    • B2B programmatic ad spend in the U.S. 2020-2021

    • Number of B2B programmatic advertisers in the U.S. 2020-2021

    • Marketing automation solutions market share in the U.S. 2021

    • Advertising revenue of misinformation publishers worldwide 2021

    • Programmatic budgets in the U.S. 2021, by medium

    • Programmatic display ad spending in the U.S. 2019-2023

    • Programmatic digital video ad spend in the U.S. 2019-2023

    • Premium digital video ad views in the U.S. 2021, by transaction type

    • Platforms with programmatically purchased video ads in the U.S. 2021

    • Linear addressable TV ad spend in the U.S. 2015-2023

    • Connected TV programmatic ad spend in the U.S. 2019-2022

    • Programmatic radio ad spend in the U.S. 2019-2022

    • Programmatic DOOH ad spend in the U.S. 2019-2022

    • Challenges of digital advertising in the U.S. 2021

    • Top programmatic targeting approaches in the U.S. 2021

    • Most popular B2C marketing direct response channels in the U.S. 2021

    • Top programmatic success metrics in the U.S. 2021

    • Top factors for choosing a programmatic vendor in the U.S. 2021

    • Ways of improving brand suitability in video advertising in the UK & the U.S. 2021

    • Leading brand suitability tactics in video advertising in the UK & the U.S. 2021

    • Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021

    • Challenges of connected TV advertising in the U.S. 2022

    • Number of SSPs used by U.S. publishers 2020-2022

    • Impact of ad adjacency on purchase decision in the U.S. 2021

    • Top issues reported by consumers vis-à-vis online product recommendations U.S. 2022

    • Consumer perception of brand safety in the U.S. 2021

    • Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021

    • Necessity to vet digital news properties before advertising in the U.S. 2021

    • Impact of adjacency to news content on ad perception in the U.S. 2021

    • Impact of adjacency to news on ad perception in the U.S. 2021, by news genre

    • Ways to make targeted advertising more acceptable for consumers in the U.S. 2021

    • Number of RTB transfers of U.S. consumer data 2021, by state

    • RTB transfers of U.S. consumer data 2021, by company

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