Programmatic advertising in the U.S.

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Statista Dossier on programmatic advertising in the United States

Table of contents

  • 1. Overview
    • Programmatic ad spending in the U.S. 2017-2021

    • Programmatic ad spend growth in the U.S. 2018-2021

    • Programmatic ad spend in the U.S. 2020, by device

    • Real-time bidding ad spend in the U.S. 2020, by platform

    • Media budgets in the U.S. 2021, by purchase model

  • 2. Market leaders
    • Marketing automation solutions market share in the U.S. 2021

    • Revenue of advertising technology platforms 2020

    • Most used SSPs worldwide 2020

    • Leading demand partners of publishers using pre-bidding solutions worldwide 2019

    • Demand-side platforms best suited to navigate the cookieless era in the U.S. 2020

    • Leading resellers listed by publishers in ads.txt files worldwide 2019

    • Leading direct sellers listed by publishers in ads.txt files worldwide 2019

  • 3. Formats
    • Programmatic display ad spending in the U.S. 2013-2022

    • Share of programmatic in display ad spend in the U.S. 2019-22

    • Programmatic digital display ad fees U.S. 2018-2021

    • Programmatic digital video ad spend in the U.S. 2019-2022

    • Share of programmatic in digital video ad spend in the U.S. 2019-2022

    • Programmatic video ad spend in the U.S. 2021, by device

    • Connected TV programmatic ad spend in the U.S. 2019-2022

    • Connected TV programmatic advertising household reach in the U.S. 2020

    • Connected TV programmatic advertising spend in the U.S. 2020, by platform

    • Expected changes in TV advertising budgets in the U.S. 2021, by platform

  • 4. Trends
    • Digital media challenges in the U.S. 2021

    • New B2B marketing tactics to be used in the U.S. 2020

    • U.S. retailers re-directing marketing investments to select tech due to COVID-19 2020

    • Degree of moving programmatic in-house in the U.S. 2019

    • Programmatic buying functions being outsourced in the U.S. 2020

    • Objectives of in-house programmatic advertising campaigns in the U.S. 2020

    • Challenges of programmatic advertising in the U.S. 2020

  • 5. Header bidding
    • Leading header-bidding technologies in the U.S. 2021

    • Header bidding adoption in the U.S. 2020-2021

    • Leading wrappers in the U.S. 2020

    • Wrapper set-up types used in the U.S. 2020

    • Benefits of wrappers in the U.S. 2020

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