Digital advertising in Vietnam

The Statista dossier
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Statista Dossier on digital advertising in Vietnam

Table of contents

    • Internet users in Vietnam 2010-2025

    • Main online advertising media used by enterprises Vietnam 2020

    • Digital spending on advertisement in Vietnam 2017-2021

    • Digital spending on advertisement in Vietnam 2021, by segment

    • Spending growth of digital advertisement in Vietnam 2018-2025, by segment

    • Share of spending on digital advertisement Vietnam 2017-2025, by device

    • Digital advertising spending share in Vietnam in 2021, by industry

    • Share of Chrome in browser market in Vietnam 2011-2021

    • Share of Coc Coc in browser market in Vietnam 2013-2021

    • Share of Safari in browser market in Vietnam 2011-2021

    • Market share of search engines in Vietnam 2021

    • Most-visited websites based on daily time spent per visit Vietnam 2020

    • Mobile internet users in Vietnam 2010-2025

    • Smartphone users in Vietnam 2010-2025

    • Mobile ad spending in Vietnam 2018-2022

    • Growth of mobile digital advertisement spending in Vietnam 2018-2025

    • Ad space share of mobile web and mobile apps in Vietnam 2018

    • Share of internet users streaming online videos Vietnam Q2 2018-Q3 2021

    • Daily time spent watching TV and streaming content Vietnam Q2 2018-Q3 2021

    • Leading social media apps to watch videos in Vietnam in Q4 2021

    • Preferred fee types for video streaming services Vietnam 2020

    • Attention to ads on video services platforms Vietnam 2020

    • OTT viewers' action after watching advertisements Vietnam 2020

    • Forecast social media user penetration Vietnam 2021-2030

    • Social media share of digital advertising spending in Vietnam 2017-2025

    • Social media advertisement spending Vietnam 2017-2025

    • Share of people who followed social media influencers Vietnam 2020

    • Share of people who purchased a product due to influencer endorsement Vietnam 2020

    • Type of influencers whose endorsed products were purchased by people in Vietnam 2020

    • Products purchased by consumers based on influencer endorsement in Vietnam 2020

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