Digital advertising in Vietnam

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Statista Dossier on digital advertising in Vietnam

This dossier provides figures on digital advertising in Vietnam. It presents market and consumer data on search advertising, mobile advertising, online video advertising and social media advertising.

Table of contents

  • 1. Overview

    • Total media ad spend in Vietnam 2018-2022

    • Growth of media ad spend in Vietnam 2018-2022

    • Digital ad spending in Vietnam 2015-2020

    • Digital ad spend share of total media ad spend in Vietnam 2018-2022

  • 2. Search advertising

    • Share of Chrome in browser market in Vietnam 2011-2020

    • Share of Coc Coc in browser market in Vietnam 2013-2020

    • Share of Safari in browser market in Vietnam 2011-2020

    • Average minutes per visitor of websites in Vietnam as of May 2019, by category

    • Audience reach of websites in Vietnam as of May 2019, by category

  • 3. Mobile advertising

    • Mobile ad spending in Vietnam 2018-2022

    • Mobile ad spending as share of digital ad spending in Vietnam 2018-2022

    • Ad space share of mobile web and mobile apps in Vietnam 2018

  • 4. Online video advertising

    • Most visited video properties in Vietnam as of May 2019

    • Number of videos per viewer of leading video properties in Vietnam as of May 2019

    • Number of minutes per viewer of leading video properties in Vietnam as of May 2019

    • Frequency of watching online videos among internet users in Vietnam 2018

    • Average time spent on video streaming services in Vietnam 2020

    • Reaction towards online video ads among Vietnamese 2019

  • 5. Social media advertising

    • Vietnam social media user penetration 2017-2023

    • Leading social media platforms in Vietnam in Q1 2021

    • Share of total social media advertising audience Vietnam 2020, by age and gender

    • Facebook post engagement rates in Vietnam 2020, by post type

    • Main reasons to follow brands on Facebook in Vietnam 2019

    • Main reasons to click on Facebook ads among Vietnamese 2019

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