Digital advertising in Vietnam

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Statista Dossier on digital advertising in Vietnam

This dossier provides figures on digital advertising in Vietnam. It presents market and consumer data on search advertising, mobile advertising, online video advertising and social media advertising.

Table of contents

    • Internet users in Vietnam 2010-2025

    • Main online advertising media used by enterprises Vietnam 2020

    • Digital spending on advertisement in Vietnam 2017-2021

    • Digital spending on advertisement in Vietnam 2021, by segment

    • Spending growth of digital advertisement in Vietnam 2018-2025, by segment

    • Share of spending on digital advertisement Vietnam 2017-2025, by device

    • Digital advertising spending share in Vietnam in 2021, by industry

    • Share of Chrome in browser market in Vietnam 2011-2021

    • Share of Coc Coc in browser market in Vietnam 2013-2021

    • Share of Safari in browser market in Vietnam 2011-2021

    • Market share of search engines in Vietnam 2021

    • Most-visited websites based on daily time spent per visit Vietnam 2020

    • Mobile internet users in Vietnam 2010-2025

    • Smartphone users in Vietnam 2010-2025

    • Mobile ad spending in Vietnam 2018-2022

    • Growth of mobile digital advertisement spending in Vietnam 2018-2025

    • Ad space share of mobile web and mobile apps in Vietnam 2018

    • Share of internet users streaming online videos Vietnam Q2 2018-Q3 2021

    • Daily time spent watching TV and streaming content Vietnam Q2 2018-Q3 2021

    • Leading social media apps to watch videos in Vietnam in Q4 2021

    • Preferred fee types for video streaming services Vietnam 2020

    • Attention to ads on video services platforms Vietnam 2020

    • OTT viewers' action after watching advertisements Vietnam 2020

    • Forecast social media user penetration Vietnam 2021-2030

    • Social media share of digital advertising spending in Vietnam 2017-2025

    • Social media advertisement spending Vietnam 2017-2025

    • Share of people who followed social media influencers Vietnam 2020

    • Share of people who purchased a product due to influencer endorsement Vietnam 2020

    • Type of influencers whose endorsed products were purchased by people in Vietnam 2020

    • Products purchased by consumers based on influencer endorsement in Vietnam 2020

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