Digital advertising in Vietnam

The Statista dossier
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Statista Dossier on digital advertising in Vietnam

Table of contents

  • 1. Overview
    • Total media ad spend in Vietnam 2018-2022

    • Growth of media ad spend in Vietnam 2018-2022

    • Digital ad spending in Vietnam 2015-2020

    • Digital ad spend share of total media ad spend in Vietnam 2018-2022

  • 2. Search advertising
    • Share of Chrome in browser market in Vietnam 2011-2020

    • Share of Coc Coc in browser market in Vietnam 2013-2020

    • Share of Safari in browser market in Vietnam 2011-2020

    • Average minutes per visitor of websites in Vietnam as of May 2019, by category

    • Audience reach of websites in Vietnam as of May 2019, by category

  • 3. Mobile advertising
    • Mobile ad spending in Vietnam 2018-2022

    • Mobile ad spending as share of digital ad spending in Vietnam 2018-2022

    • Ad space share of mobile web and mobile apps in Vietnam 2018

  • 4. Online video advertising
    • Most visited video properties in Vietnam as of May 2019

    • Number of videos per viewer of leading video properties in Vietnam as of May 2019

    • Number of minutes per viewer of leading video properties in Vietnam as of May 2019

    • Frequency of watching online videos among internet users in Vietnam 2018

    • Average time spent on video streaming services in Vietnam 2020

    • Reaction towards online video ads among Vietnamese 2019

  • 5. Social media advertising
    • Vietnam social media user penetration 2017-2023

    • Leading social media platforms in Vietnam in Q1 2021

    • Share of total social media advertising audience Vietnam 2020, by age and gender

    • Facebook post engagement rates in Vietnam 2020, by post type

    • Main reasons to follow brands on Facebook in Vietnam 2019

    • Main reasons to click on Facebook ads among Vietnamese 2019

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