Tech Giants in Mainland China 2019 report
Statista Global Consumer Survey
The Statista report "Tech Giants in Mainland China 2019" examines consumer attitudes towards the largest tech companies and their impact on society as well as delving into the usage of brands, digital services and devices. It offers the results from an online study of 2,003 Chinese consumers
Topics include
- Brand awareness and usage
- Industry Leadership
- Tech Giants & Society
- Digital Services
A Statista survey among 2,003 Chinese consumers shows that the tech giants; Alibaba, Baidu, Tencent and the big five U.S. tech giants (Amazon, Apple, Facebook, Google, and Microsoft) have established themselves in the consciousness of the Chinese public with 92% stating they had heard of Alibaba, Baidu and Tencent. Apple (91%) is the most well-known U.S. tech giant followed by Google (87%), Microsoft (86%), Amazon (82%) and lastly Facebook (66%).
When asked for their empathy with each of the brands, Chinese consumers reacted the most positively to Alibaba’s brand (89%). However, the big 5 U.S. tech giants are challenging the homegrown Chinese brands. Microsoft (84%) is the second most positively viewed brand behind Alibaba. Google (78%) and Amazon (76%) were also seen more favorably than Baidu (74%). In addition to this, no U.S. brand is seen more negatively than Baidu (8%).
Alibaba were not just viewed as the most positive brand, but as the industry leader for seven out of eight fields that were measured, especially in “customer service” (53%), followed by: “social responsibility” (43%), “likability” (41%), “usability” (34%), “data protection” (30%), “environmental friendliness” (30%) and “transparency” (29%). Further to this, Alibaba consumers were also much more likely to envisage the brand providing different services in their daily lives, for example bank services (87%), food services (84%) and local public transport (84%).
Apple were viewed by Chinese consumers as industry leaders for “innovation” (38%), as well as having “high quality and standards” (89%) and “stands for status symbols” (75%) as top brand characteristics. Not only this, but they were also joint top with Microsoft in “safe/secure products and services” (84%).
Introduction
- Key findings
Market overview
- Brand awareness
- Brand empathy
- User demographics
- Industry leaders
- Brand characteristics
- Brand extensions
Tech giants and society
- Corporate responsibilty
- Social responsibilty
- Privacy
Digital services
- Social media and messaging services
- Digital media platforms
- Cloud storage
- Office suites
- Digital finance and payments
- Virtual assistants
Brands and services in the report
- Alexa
- Ali Yun
- Alibaba
- Aliexpress
- AliGenie
- Alipay
- Amazon
- Amazon Drive Cloud
- Amazon Payments
- Apple
- Apple Music
- Apple Pay
- Baidu
- Baidu Wallet
- Baidu Yun / Wangpan
- Box
- Cisco
- Cortana
- Dropbox
- Duer
- Facebook Messenger
- Facebook Payments
- Google Assistant
- Google Docs
- Google One / Google Drive
- Google Pay
- Google Play Store
- Google+
- HBO go
- Hulu
- iCloud
- iTunes
- iWork
- Kingsoft KuaiPan
- LibreOffice
- Mega
- Microsoft
- Microsoft Office
- Microsoft OneDrive
- Netflix
- OpenOffice
- PayPal
- QQ Wallet
- Samsung
- Samsung Pay
- Siri
- Skype
- Snapchat
- Soundcloud
- Spotify
- Tencent
- WeChat Pay
- WPS Office
- Xiaomi / Mi
- YouTube
- Yozosoft
Market overview
- Brand awareness and use of services in China
- Brand empathy felt by Chinese consumers
- Brand empathy vs brand awareness of Chinese consumers towards tech companies
- Share of male and female users in China
- Share of users from different age groups in China
Industry leaders
- Top ranking companies among the tech giants in China
- Characteristics that apply completely / rather apply according to Chinese consumers
- New products or services that Chinese consumers could imagine companies providing
Tech giants and society
- Attitudes of Chinese consumers towards the corporate and social responsibility of tech companies
- Societal issues tech companies should address according to Chinese consumers
- Attitudes of Chinese consumers towards data and privacy
Digital services
- Top 10 most used social media and messaging services by Chinese consumers
- Top 10 most used digital media platforms by Chinese consumers
- Top 10 most used cloud storage brands by Chinese consumers
- Most used office suites by Chinese consumers
- Most used digital finance or payment companies by Chinese consumers
- Most used virtual assistants by Chinese consumers
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