Social media usage in Spain

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Statista dossier on social media usage and social networking in Spain

This dossier presents a selected range of statistics and data about social media usage and social networks in Spain.

Table of contents

  • 1. Overview
    • Social network penetration in Spain 2011-2016

    • Forecast of social network user numbers in Spain 2015-2022

    • Forecast of the social network user penetration rate in Spain 2015-2022

    • Digital Market Outlook: social media ad revenue in Spain 2015-2021, by device

    • Distribution of social media used in Spain 2016-2017

  • 2. User Demographics & Behavior
    • Spain: frequency of users accessing social networks 2015, by gender

    • Social networks: frequency of access among Internet users in Spain in 2015, by age

    • Average daily social media use in selected European countries 2016

    • Minutes a week spent on visiting social networks in Spain 2017

    • Activities done frequently on social networks by users in Spain 2016

    • Professional social network penetration in Spain 2011-2015

    • Social media: share of companies with a presence in Spain 2014-2016, by type

    • Use of social media: share of companies in Spain Q1 2016, by region

    • Uploading self-created content to the internet in Spain 2008-2016

    • Ratings of social networks by users in Spain 2017

    • Most popular influencers on social networks in Spain in 2015, by type

  • 3. Facebook & other networks
    • Forecast of Facebook user numbers in Spain 2015-2022

    • Forecast of the Facebook user penetration rate in Spain 2015-2022

    • Facebook usage for news in selected European countries 2016-2017

    • Top ten media pages on Facebook in Spain 2017, by number of fans

    • Internet users with an active Twitter account in Spain 2011-2015

    • Spanish cities with more active users on Twitter in 2016

    • Instagram: awareness and usage in Spain in 2015

  • 4. Apps
    • Leading social media apps in Google Play in Spain 2017, by downloads

    • Leading iPhone social networking apps in Spain 2017, by downloads

    • Leading iPhone social networking apps in Spain 2017, by revenue

  • Language: English
  • Released: September 2017
  • Source(s): Statista
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