Social media usage in Spain

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Statista dossier on social media usage and social networking in Spain

This dossier presents a selected range of statistics and data about social media usage and social networks in Spain.

Table of contents

  • 1. User Demographics
    • Spain: number of social network users 2014-2018

    • Social network penetration in Spain 2014-2018

    • Social networks: average number per user in Spain 2010-2014

    • Spain: frequency of users accessing social networks 2015, by gender

    • Social networks: frequency of access among Internet users in Spain in 2015, by age

    • Digital Market Outlook: social media ad revenue in Spain 2015-2021, by device

  • 2. User Behavior
    • Share of internet users on social networks in Spain 2014

    • Most popular social media sites in Spain 2013

    • Social network penetration in Spain 2011-2016

    • Most frequently used social networks in Spain 2013-2014

    • Minutes a week spent on visiting social networks in Spain 2012-2014

    • Activities done frequently on social networks by users in Spain 2014

    • Young people's social network profile privacy settings in Spain in 2014

    • Visible information on young people's social network profiles in Spain 2014

    • Share of social networks usage only for business in Spain in 2013

    • Social media: share of companies in Spain 2014-2015, by type

    • Use of social media: share of companies in Spain Q1 2015, by region

    • Monthly social media engagement rate of the ten most populated Spanish cities in 2015

    • Content published by the ten most populated Spanish cities in 2015, by social network

  • 3. Facebook
    • Facebook: online penetration in Spain 2014-2018

    • Spain: number of Facebook users 2014-2018

    • Ranking of the online banks with the most Facebook followers in Spain in 2015

    • Proportion of followers of the ten most populated cities' Facebook profile Spain 2015

  • 4. Twitter
    • Mobile Twitter usage in selected European countries 2013

    • Ranking of the ten most populated Spanish cities with municipal Twitter profile 2015

    • Proportion of followers of the ten most populated cities' Twitter profile Spain 2015

    • Response rate toTwitter followers of the ten most populated Spanish cities in 2015

  • 5. Other networks
    • Frequency of listening to music on Youtube in Spain in 2013, by music fan type

    • Ranking of the ten most populated Spanish cities with municipal YouTube profile 2015

    • Proportion of followers of the ten most populated cities' YouTube profile Spain 2015

    • Spotify relevancy rating in Spain 2013, by age group

    • Spotify relevancy rating in Spain 2013, by internet behavior

    • Spotify paid/free account distribution in Spain 2013, by music fan status

    • Spotify penetration in Spain in 2013, by listening behavior

  • 6. Social gaming
    • Social gaming revenue in Spain from 2009 to 2015

    • Social gaming audience in Spain from 2009 to 2015

    • Most popular video gaming platforms in Spain 2013, by user base size

  • Language: English
  • Released: October 2014
  • Source(s): Statista
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