Social media usage in Spain

Social media usage in Spain
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Statista Dossier on social media usage in Spain

This dossier presents information on social media usage in Spain. It provides an overview of the usage and performance of the main platforms in the country, focusing on Meta-owned platforms Facebook and FB Messenger, Instagram, and WhatsApp, with also individual chapters for LinkedIn, TikTok, and Twitter. The last chapters showcase the Spanish digital advertising and influencer markets in the country’s social media landscape.

Table of contents

    • Social media: global penetration rate 2022, by region

    • Spain: number of social network users 2018-2027

    • Spain: social network penetration 2018-2027

    • Social network penetration in Spain 2010-2021

    • Digital Market Outlook: social media users in Spain 2017-2027, by platform

    • Leading social media platforms in Spain 2021, by reach

    • Spain: leading social platforms 2022, by user awareness

    • Favorite social media platforms in Spain Q3 2021

    • Social media usage by platform type in Spain 2022

    • Social media activities in Spain 2022

    • Leading social media usage reasons in Spain 2021

    • Social network usage by frequency in Spain 2022

    • Spain: social media platforms daily usage 2022

    • Spain: social media access 2022, by device

    • Spain: types of social media accounts followed Q3 2021

    • Leading Android social media apps in Spain 2022, by downloads

    • Leading Android social media apps in the Google Play Store in Spain 2022, by revenue

    • Leading iPhone social media apps in Spain 2022, by downloads

    • Leading iPhone social media apps in Spain 2022, by revenue

    • Leading Android communication apps in Spain 2022, by downloads

    • Leading Android communication apps in Spain 2022, by revenue

    • Spain: social network and apps user satisfaction 2022

    • Spain: number of Facebook users 2014-2021

    • Spain: cities with most Facebook users 2021

    • Spain: distribution of Facebook users 2018-2021, by gender

    • Spain: Facebook user share 2022, by age

    • Spain: Facebook user share 2022, by gender and age group

    • Spain: Facebook usage frequency 2022

    • Facebook usage for news in Europe 2016-2022, by country

    • Spain: number of Messenger users 2018-2022

    • Spain: Messenger user share 2022, by age group

    • Spain: Messenger user share 2022, by age and gender

    • Spain: number of Instagram users 2015-2021

    • Spain: cities with most Instagram users 2021

    • Spain: Instagram user share 2022, by age group

    • Spain: LinkedIn user share 2021, by age group

    • Spain: Instagram usage frequency 2022

    • Spain: cities with most LinkedIn users 2021

    • Spain: number of LinkedIn users 2021, by gender

    • Spain: distribution of LinkedIn users 2021, by gender

    • Spain: number of LinkedIn users 2021, by age group

    • Spain: LinkedIn user share 2021, by age group

    • Spain: cities with most TikTok users 2021

    • Spain: distribution of TikTok users 2021, by gender

    • Spain: number of TikTok users 2021, by age group

    • Spain: distribution of TikTok users 2021, by age group

    • Spain: number of Twitter users 2014-2021

    • Spain: cities with most Twitter users 2021

    • Spain: number of active Twitter users 2015-2021

    • Spain: number of verified Twitter accounts 2014-2021

    • Spain: Twitter usage frequency 2022

    • Whatsapp users in Spain 2017-2025

    • Spain: number of WhatsApp users 2021, by gender

    • Spain: distribution of WhatsApp users 2021, by gender

    • Spain: number of WhatsApp users 2021, by age group

    • Spain: distribution of WhatsApp users 2021, by age group

    • Digital Market Outlook: social media advertising spending in European countries 2022

    • Social media ad spending in Spain 2017-2026

    • Social media ad spending in Spain 2017-2026, by device

    • Social media web traffic referrals in Spain 2021

    • Spain social media referral traffic to leading websites 2021

    • Preferred frequency of brands posting on social media in Spain 2022

    • Popularity of following brands on social media in Spain 2022

    • Frequency of clicking on social media ads in Spain 2021

    • Spain: social network usage for following brands 2022

    • Spain: trust in brands with social media profiles 2022

    • Social media platforms used to follow influencers in Spain 2022

    • Credibility of influencers in Spain 2022

    • Popularity of influencers in Spain 2022

    • Advertising nature of influencers in Spain 2022

    • Attitude towards advertising on social networks in Spain 2022

    • Preferred frequency of influencers posting on social media in Spain 2022

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