Social media usage in Spain

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Statista dossier on social media usage and social networking in Spain

This dossier presents a selected range of statistics and data about social media usage and social networks in Spain.

Table of contents

  • 1. Overview

    • Social network penetration in Spain 2013-2020

    • Forecast of social network user numbers in Spain 2015-2022

    • Forecast of the social network user penetration rate in Spain 2015-2022

    • Digital Market Outlook: social media ad revenue in Spain 2016-2022, by device

    • Distribution of social media used in Spain 2017-2018

  • 2. User Demographics & Behavior

    • Spain: frequency of users accessing social networks 2015, by gender

    • Social networks: frequency of access among Internet users in Spain in 2015, by age

    • Average daily social media use in selected European countries 2020

    • Social media: most daily used socila media in Spain in 2020

    • Frequent activities on social networks by users in Spain 2019

    • Professional social network penetration in Spain 2011-2017

    • Social media: share of companies with a presence in Spain 2014-2020, by type

    • Use of social media: share of companies in Spain 2017-2019, by region

    • Uploading self-created content to the internet in Spain 2008-2017

    • Ratings of social networks by users in Spain 2020

    • Most popular influencers on social networks in Spain in 2015, by type

  • 3. Facebook & other networks

    • Forecast of Facebook user numbers in Spain 2015-2022

    • Facebook: online reach in Spain 2017-2025

    • Facebook usage for news in selected European countries 2016-2020

    • Most followed Spanish media fan pages on Facebook 2021

    • Internet users with an active Twitter account in Spain 2011-2016

    • Spanish cities with most active users on Twitter in 2020

    • Instagram: awareness and usage in Spain in 2016

  • 4. Apps

    • Leading Android social media apps in Google Play in Spain 2021, by downloads

    • Leading iPhone (iOS) social networking apps in Spain 2021, by downloads

    • Leading iPhone (iOS) social media apps in Spain 2021, by revenue

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