Social media advertising and marketing worldwide

Social media advertising and marketing worldwide
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Statista Dossier on social media marketing and advertising worldwide

This dossier has been compiled to provide statistical information about social media marketing and advertising worldwide.

Table of contents

    • Social media ad spending worldwide 2017-2026, by device

    • Social media ad spend growth worldwide 2021-2022

    • Social network ad spending per user worldwide 2017-2025

    • Social network ad spending per user worldwide 2017-2025, by device

    • Digital Market Outlook: largest social media ad markets worldwide 2022

    • Growth of digital media budgets worldwide 2023, by format

    • Top areas of marketing expenses among B2B companies worldwide 2021

    • Social media analytics market value worldwide 2021-2028

    • Leading digital marketing channels worldwide 2022

    • Social media platforms used by marketers worldwide 2022

    • Most often automated marketing channels worldwide 2022

    • Leading digital consumer engagement tactics worldwide 2021

    • Future use of social media among marketers worldwide 2022, by platform

    • Future use of video among social media marketers worldwide 2022, by platform

    • Share of e-commerce companies planning to sell via social media 2021

    • Volume of social media ad impressions worldwide 2021-2022

    • Volume of social media ad clicks worldwide 2021-2022

    • Social media ads CTR worldwide 2021-2022

    • Social media ads CPM worldwide 2021-2022

    • Social media ads CPM worldwide 2021, by platform

    • Social media ads CPC worldwide 2021, by platform

    • Benefits of social media marketing worldwide 2022

    • Digital marketing channels effective in driving sales for SMBs worldwide 2021

    • Most effective ad formats for mobile app user acquisition worldwide 2022

    • Share of social media users who clicked on sponsored posts 2021, by region

    • Consumers who bought an item after seeing it on social media 2022, by country

    • Share of social commerce buyers worldwide 2022, by country

    • Leading social commerce platforms worldwide 2022, by country

    • Global online shopping order value 2020-2022, by traffic source

    • Social media platforms with highest ROI worldwide 2021

    • Social media platforms with highest ROI for B2B marketers worldwide 2021

    • Social media revenue of selected companies 2021

    • Leading media owners worldwide 2021, by ad revenue

    • Growth of social media ad revenue worldwide 2022, by platform

    • Most valuable media & entertainment brands worldwide 2021

    • Fastest growing brands worldwide 2022

    • Number of global social network users 2017-2027

    • Global social networks ranked by number of users 2022

    • Leading social media usage reasons worldwide 2021

    • Main sources for online shopping inspiration worldwide 2022

    • Leading online sources for product searches worldwide 2022

    • Social media as a fashion information source for luxury consumers worldwide 2022

    • Most trusted ad channels worldwide 2021

    • Trust in social media advertising worldwide 2021

    • Perception of sexual orientation inclusivity in ads worldwide 2022, by medium

    • Ad spend vs. media time gap worldwide 2022

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