Social media advertising and marketing in Europe

Social media advertising and marketing in Europe
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  • Editorially prepared
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Statista Dossier on social media marketing and advertising in Europe

Table of contents

    • Social media ad spend in Europe 2016-2021

    • Social media ad spend growth in Europe 2017-2022

    • Digital Market Outlook: social media advertising spending in European countries 2022

    • Social media ad spend in Europe 2019-2021, by format

    • Growth of social media activities of Fortune 500 companies 2021

    • Social media platforms with highest ROI worldwide 2021

    • Social network usage of countries inside the European Union 2014-2021, by country

    • Social media usage of enterprises in the European Union 2021, by type and activity

    • Social media usage of enterprises in the European Union 2021, by type and size

    • Marketing areas with highest investments among SMEs in Western Europe 2021

    • Leading digital agency services worldwide 2021

    • Salaries of social media marketers in Europe 2022

    • Social media users in Europe 2019-2028

    • Social media users in Europe 2020, by country

    • Average daily social media use in selected European countries 2020

    • Social apps: global time spent 2019-2021, by region

    • Social apps: global consumer spending 2019-2025, by region

    • Social live streamers 2020, by region

    • Trust in social media advertising worldwide 2021

    • Creator marketing expenditure in Europe 2016-2020

    • Creator marketing expenditure growth in Europe 2017-2020

    • Change in B2C influencer marketing budgets in Europe 2021

    • Leading goals of B2C influencer marketing in Europe 2021

    • Leading challenges of B2C influencer marketing in Europe 2021

    • Annual cost of an FMCG influencer worldwide 2020, by country

    • FMCG sales increase due to influencer marketing worldwide 2020, by country

  • Language: English
  • Released: February 2022
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