Social media usage in India

Statistics report about social media usage in India

Social media usage in India

This report presents insights and statistics on social media usage in India with a focus on Meta Platforms followed by other popular social media platforms. Additionally, a chapter has been dedicated to emerging social media usage trends.

Table of contents

Global overview

  • Basic Statistic Social media: active usage penetration in selected countries and territories 2023
  • Premium Statistic Countries with most WhatsApp Business app downloads 2022
  • Premium Statistic WhatsApp user engagement in selected markets 2020-2022
  • Basic Statistic Countries with the most Instagram users 2023
  • Basic Statistic Countries with the most Facebook users 2023
  • Premium Statistic Number of active social media users APAC 2023, by country
  • Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country

Social media in India

  • Premium Statistic Digital population in India as of February 2023
  • Premium Statistic Leading social media sites India 2023
  • Premium Statistic Social media and messaging app usage frequency India 2022, by platform
  • Premium Statistic Share of people using social media platforms India 2022, by age group
  • Premium Statistic Frequent social media activities India 2022

Meta Platforms

  • Premium Statistic Share of Facebook in social media market India 2019-2022
  • Premium Forecast Facebook users in India 2018-2027
  • Premium Statistic Facebook India revenue FY 2017-2022
  • Premium Forecast Whatsapp users in India 2017-2025
  • Premium Statistic Share of Instagram users in India 2018-2022, by gender

Other social networks

  • Premium Statistic Share of Twitter in social media market India 2019-2023
  • Premium Forecast Snapchat users in India 2018-2027
  • Premium Statistic Share of LinkedIn in social media market India 2019-2022
  • Premium Statistic Top ten YouTube channels in India 2023, by number of views

Usage trends

  • Premium Forecast Revenue of the social media advertising market APAC 2022, by country
  • Premium Statistic Leading Twitter profiles in India 2022, by number of followers
  • Premium Statistic Preferred channels for online shopping in India 2022
  • Premium Statistic Leading short video apps India 2021, by usage

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