Social media usage in India

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Statista Dossier about social media usage in India

This dossier presents insights and statistics on social media usage in India with the most popular social networks, with a focus on Facebook. Additionally, chapters diving into user demographics, along with a gist into the influencer market in the country is also provided.

Table of contents

  • 1. Overview

    • Digital population in India as of February 2021

    • Social network penetration India 2015-2025

    • Leading social media sites India 2021

    • Social network penetration India 2021

    • Mobile apps usage India Q3 2020, by category

  • 2. Facebook

    • Facebook users in India 2017-2025

    • Share of Facebook in social media market India 2019-2021

    • Facebook users in India 2021, by device

    • Share of Instagram users in India 2018-2021, by gender

    • Whatsapp users in India 2017-2025

  • 3. Other social networks

    • Share of Twitter in social media market India 2019-2020

    • Snapchat users in India 2017-2025

    • Share of LinkedIn in social media market India 2019-2020

    • Top ten YouTube channels in India 2021, by number of views

  • 4. Usage

    • Number of social media users in India 2021, by platform

    • Reasons for internet usage India 2020, by gender

    • Weekly time spent on social networking sites India 2020, by generation

    • Primary source of news and information India 2020, by educational qualification

    • COVID-19 impact on media consumption India 2020 by type of media

    • COVID-19 impact on social media app usage in India 2020

  • 5. Social media influencers

    • Most active platform for social media influencer marketing in India 2020

    • Preferred platform for social media influencer collaboration in India 2020

    • Willingness to buy influencer collaborated product India 2020, by age group

    • Types of influencers whose endorsed products were purchased India 2020

    • People that purchased items endorsed by influencer India 2020, by gender

    • People that follow at least one social media influencer India 2020, by age group

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