Social media usage in India

The Statista dossier
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Statista Dossier about social media usage in India

This dossier presents insights and statistics on social media usage in India, delving into figures of the most popular social networks. The report provides data on the advertising reach and most popular pages on social media in the country. Additionally, a chapter is dedicated to the impact of the coronavirus (COVID-19) on social media usage patterns among Indians as of April 2020.

Table of contents

  • 1. Overview
    • Digital population in India as of January 2020

    • India social network penetration 2017-2023

    • Leading social media sites India 2020

    • Social network penetration India Q3 2019

    • Share of mobile apps usage India Q3 2019 by category

  • 2. Facebook
    • Facebook online reach in India 2015-2023

    • Share of Facebook in social media market India 2019-2020

    • Access to Facebook in India 2020 by device

    • Leading segments on Facebook India 2020, by number of fans

    • Facebook post engagement rates in India Q4 2019 by type

  • 3. Other social networks
    • Countries with the most WhatsApp users 2019

    • Top ten YouTube channels in India 2020 by number of views

    • Share of Instagram users in India 2018-2020 by gender

    • Twitter: user penetration in India 2013-2019

  • 4. Consumer attitudes
    • Time spent on social media as source of happiness for Indians 2019

    • Opinion on likelihood of less social media use India 2019-2020

    • Opinion on social media's role in politics among first-time voters India 2019

    • New year resolutions related to social media in India 2019

    • Factors that motivate Indians to share information on social media 2018

  • 5. Impact of the coronavirus (COVID-19)
    • COVID-19 impact on use of mobile payment apps India 2020

    • COVID-19 impact on weekly user share of social networking apps India 2020

    • COVID-19 impact on weekly time spent using social networking apps India 2020

    • COVID-19 impact on weekly time spent using chat VOIP apps India 2020

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