Social media usage in India

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Statista dossier about social network usage in India

This dossier presents insights and statistics on social media usage in India, delving into user figures of the most popular social networks. The paper focuses on WhatsApp usage, due to its rise as the main culprit of fake news across the country in recent times.

Table of contents

  • 1. Social media overview
    • India: digital population as of January 2018

    • India: mobile activities as of January 2018

    • India: social network penetration 2017-2023

    • India: number of social network users 2015-2023

    • India: social network penetration Q3 2017

  • 2. Facebook
    • Share of Facebook in social media market India 2017-2018

    • Facebook: online reach in India 2015-2023

    • Number of Facebook users in India - by age and gender 2018

    • Frequency of Facebook usage among young adults in India 2016

    • Leading brands on Facebook from India 2018, by number of fans

  • 3. Other social networks
    • Share of Instagram users in India - by gender 2018

    • Frequency of YouTube usage among young adults in India 2016

    • Frequency of Twitter usage among young adults in India 2016

    • Share of Google Plus in social media market India 2017-2018

    • Share of Pinterest in social media market India 2017-2018

  • 4. WhatsApp
    • Number of cyber crimes related to social media across India 2016-2017

    • WhatsApp: number of monthly active users in India as of February 2017

    • Frequency of WhatsApp usage among young adults in India 2016

    • Daily time spent on WhatsApp by rural users in India 2018

    • Believability of information sent on WhatsApp in rural India 2018

    • Forwarded messages received daily via WhatsApp by rural users in India 2018

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