Social media in Indonesia

The Statista dossier
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Statista Dossier on social media in Indonesia

Table of contents

  • 1. Overview
    • Number of active social media users APAC 2021, by country

    • Number of social media accounts per internet user APAC 2020, by country

    • Daily time spent spent using social media APAC 2020, by country

    • Social media penetration SEA 2021 by country

    • Social media users in Indonesia 2017-2025

    • Indonesia: social network penetration Q3 2020

  • 2. Leading platforms
    • Market share of social media platforms Indonesia 2021

    • Market share of mobile social media platforms Indonesia 2021

    • Market share of tablet social media platforms Indonesia 2021

    • Market share of desktop social media platforms Indonesia 2021

    • Major social media apps on Android Indonesia 2020, by monthly hours used

    • Social media platforms used every day Indonesia 2020

  • 3. Number of users
    • Facebook users in Indonesia 2017-2025

    • Youtube users in Indonesia 2017-2025

    • Instagram users in Indonesia 2017-2025

    • Whatsapp users in Indonesia 2017-2025

    • Twitter users in Indonesia 2017-2025

    • TikTok users in Indonesia 2017-2025

  • 4. Influencer marketing
    • Impact of social media influencers on consumer buying behavior Indonesia 2020

    • Reasons for buying products endorsed by influencers Indonesia 2020

    • Influencers endorsing products purchased by consumers Indonesia 2020

    • Products bought based on influencer endorsement Indonesia 2020

    • Willingness to buy influencer collaboration products Indonesia 2020

    • Willingness to pay for influencer collaboration products Indonesia 2020

  • 5. Social commerce
    • Interest in social media commerce integration SEA 2020, by country

    • Shopping experience on social media platforms in Indonesia 2020

    • Shopping experience on social media platforms in Indonesia 2020, by age group

    • Shopping experience on social media platforms in Indonesia 2020, by income level

    • Social commerce GMV Indonesia 2018-2022

  • 6. User behavior
    • Trust in social media advertising worldwide 2021

    • Daily time spent using online media in Indonesia 2020 by activity

    • Leading channels for brand awareness and promotions among consumers in Indonesia 2020

    • Online sources of information for e-commerce in the last three months Indonesia 2020

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