Social media in Indonesia

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Statista Dossier on social media in Indonesia

This dossier presents statistical data on social media in Indonesia. Data compiled in this study provides a general overview of social media in Asia Pacific as well as in Indonesia, followed by facts and figures on leading social media platforms, influencer marketing, social commerce, and user behavior.

Table of contents

  • 1. Overview

    • Number of active social media users APAC 2021, by country

    • Number of social media accounts per internet user APAC 2020, by country

    • Daily time spent spent using social media APAC 2020, by country

    • Social media penetration SEA 2021 by country

    • Social media users in Indonesia 2017-2025

    • Indonesia: social network penetration Q3 2020

  • 2. Leading platforms

    • Market share of social media platforms Indonesia 2021

    • Market share of mobile social media platforms Indonesia 2021

    • Market share of tablet social media platforms Indonesia 2021

    • Market share of desktop social media platforms Indonesia 2021

    • Major social media apps on Android Indonesia 2020, by monthly hours used

    • Social media platforms used every day Indonesia 2020

  • 3. Number of users

    • Facebook users in Indonesia 2017-2025

    • Youtube users in Indonesia 2017-2025

    • Instagram users in Indonesia 2017-2025

    • Whatsapp users in Indonesia 2017-2025

    • Twitter users in Indonesia 2017-2025

    • TikTok users in Indonesia 2017-2025

  • 4. Influencer marketing

    • Impact of social media influencers on consumer buying behavior Indonesia 2020

    • Reasons for buying products endorsed by influencers Indonesia 2020

    • Influencers endorsing products purchased by consumers Indonesia 2020

    • Products bought based on influencer endorsement Indonesia 2020

    • Willingness to buy influencer collaboration products Indonesia 2020

    • Willingness to pay for influencer collaboration products Indonesia 2020

  • 5. Social commerce

    • Interest in social media commerce integration SEA 2020, by country

    • Shopping experience on social media platforms in Indonesia 2020

    • Shopping experience on social media platforms in Indonesia 2020, by age group

    • Shopping experience on social media platforms in Indonesia 2020, by income level

    • Social commerce GMV Indonesia 2018-2022

  • 6. User behavior

    • Trust in social media advertising worldwide 2021

    • Daily time spent using online media in Indonesia 2020 by activity

    • Leading channels for brand awareness and promotions among consumers in Indonesia 2020

    • Online sources of information for e-commerce in the last three months Indonesia 2020

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