Social media in Indonesia

Statistics report on social media in Indonesia

Social media in Indonesia

This report presents statistical data on social media in Indonesia. Data compiled in this report provides a general overview of social media in Asia Pacific as well as in Indonesia, followed by facts and figures on leading social media platforms, number of users, social commerce, influencer marketing, and user behavior.

Table of contents

Overview

7
  • Premium Statistic Number of active social media users APAC 2023, by country
  • Premium Statistic Active social media user penetration APAC 2023, by country
  • Premium Statistic Daily time spent spent using social media APAC Q1 2023, by country
  • Premium Statistic Social media penetration SEA 2023, by country
  • Premium Forecast Internet users in Indonesia 2014-2029
  • Premium Statistic Indonesia: social network penetration Q3 2023
  • Premium Statistic Average annual monthly active users for social apps Indonesia 2020-2023, by category

Leading platforms

5
  • Premium Statistic Market share of social media platforms Indonesia 2023
  • Premium Statistic Market share of mobile social media platforms Indonesia 2023
  • Premium Statistic Market share of tablet social media platforms Indonesia 2023
  • Premium Statistic Market share of desktop social media platforms Indonesia 2023
  • Premium Statistic Major social media apps on Android Indonesia 2023, by monthly hours used

Number of users

5
  • Premium Statistic Average annual monthly active users for social apps Indonesia 2020-2023, by category
  • Premium Forecast Facebook users in Indonesia 2019-2028
  • Premium Forecast Instagram users in Indonesia 2019-2028
  • Premium Forecast WhatsApp users in Indonesia 2020-2029
  • Premium Forecast Twitter users in Indonesia 2019-2028

Social commerce

5
  • Premium Forecast Revenue of social commerce in Indonesia 2020-2028
  • Premium Forecast Number of social commerce users in Indonesia 2020-2028
  • Premium Statistic Commonly used social media platforms for social commerce Indonesia 2023
  • Premium Statistic Main drivers of purchases on social media Indonesia 2023
  • Premium Statistic Types of items purchased using social media Indonesia 2023

Influencer marketing

7
  • Premium Forecast Ad spending of the influencer advertising industry in Indonesia 2019-2029
  • Premium Statistic Influencers endorsing products purchased by consumers Indonesia 2023
  • Premium Statistic Products bought based on influencer endorsement Indonesia 2023
  • Premium Statistic Facebook influencers engagement rate Indonesia 2023, by follower count
  • Premium Statistic Instagram influencers engagement rate Indonesia 2023, by follower count
  • Premium Statistic TikTok influencers engagement rate Indonesia 2023, by followers count
  • Premium Statistic YouTube influencers engagement rate Indonesia 2023, by follower count

User behavior

7
  • Premium Statistic Daily time spent using various media and devices in Indonesia Q3 2023, by activity
  • Premium Statistic Social apps consumer spend Indonesia 2022-2023, by type
  • Premium Statistic Time spent on mobile apps Indonesia 2023, by category
  • Premium Statistic Main reasons for using social networks Indonesia Q3 2023
  • Premium Statistic Usage of social media for brand research Indonesia Q3 2023, by platform type
  • Premium Statistic Share of people who followed social media influencers Indonesia 2023
  • Premium Statistic Engagement with user-generated content Indonesia 2023

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