Digital advertising in the U.S.

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Statista Dossier on digital advertising in the U.S.

Table of contents

  • 1. Global overview
    • Digital advertising spending worldwide 2019-2024

    • Global internet advertising spending 2007-2022, by format

    • Digital ad spend growth 2016-2022, by format

    • Global online ad spend 2021, by medium

    • Global spending on internet advertising 2000-2022, by region

    • Fastest growing digital ad markets worldwide 2020

  • 2. U.S. overview
    • Internet ad spend in the U.S. 2016-2024

    • Growth of digital advertising in the U.S. 2016-2020

    • Share of U.S. ad spend 2021, by medium

    • Time spent with digital vs. traditional media in the U.S. 2011-2022

    • Digital ad spending per internet user in the U.S. 2017-2025

    • Breakdown of U.S. online ad revenue 2020, by pricing model

    • Economic losses due to ad fraud 2020, by country

    • Ad revenue losses due to keyword blocking 2020, by country

  • 3. Formats
    • Breakdown of U.S. online ad revenue 2020, by format

    • Growth of digital advertising revenue in the U.S. 2019-2021, by format

    • Search ad spend in the U.S. 2019-2021

    • Digital Market Outlook: banner ad spending in the U.S. 2017-2024

    • Digital Market Outlook: digital video ad spending in the U.S. 2017-2024

    • Digital ad viewability rates in the U.S. in H1 2018 and 2019, by format

  • 4. Mobile
    • Largest mobile advertising markets worldwide 2019-2020, by ad spend

    • Mobile ad spend in the U.S. 2017-2025, by format

    • Mobile ad spend in the U.S. in 2019, by industry

    • Location targeted mobile ad spend in the U.S. 2016-2023

    • Mobile ad formats with highest retention rates according to marketers U.S. 2019

  • 5. Agencies & publishers
    • Revenue of digital advertising agencies in the U.S. 2015-2020

    • Share of digital in U.S. agency revenue 2009-2020

    • Leading digital agency networks in the U.S. 2019

    • Digital display ad market share of major ad-selling companies in the U.S. 2019-2021

    • Top digital publishers in the U.S. 2019, by user reach

    • Digital media challenges in the U.S. 2021

  • 6. Consumer attitudes
    • Attitudes towards online marketing in the U.S. 2020

    • Internet user attitudes towards online ads in the U.S. Q2 2020

    • Adults reacting positively in response to digital ads in the U.S. 2020

    • Most annoying types of online ads in the U.S. 2019

    • Adult views on targeted advertising in the U.S. 2019

    • Share of U.S. consumers influenced by social media ads 2020

    • Brand perception due to ads near offensive online content in United States Q2 2020

  • 7. Ad blocking
    • Ad blocking penetration in the U.S. 2014-2021

    • Adblocking penetration rate in the U.S. Q2 2020, by age group

    • Adblocking penetration rate in the U.S. Q2 2020, by gender

    • Detected ad blocking session on mobile devices in the U.S. 2020

    • Detected ad blocking sessions on computers in the U.S. 2020

    • Reasons for adblocking use in the U.S. Q2 2020

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