Digital advertising in the U.S.

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Statista dossier on digital advertising in the U.S.

This dossier has been compiled to provide statistical information about digital advertising in the United States.

Table of contents

  • 1. Global overview
    • Digital ad spend worldwide 2015-2017

    • Global internet advertising spending 2010-2020, by type

    • Digital ad spend growth 2016-2018, by format

    • Digital Market Outlook: digital advertising revenue in selected countries 2016

    • Consumer trust in different types of advertising worldwide 2007-2015

  • 2. U.S. overview
    • Advertising spending in the U.S. 2016, by medium

    • Internet ad spend in the U.S. 2016-2021

    • Digital advertising spending change in the U.S. 2008-2015

    • Digital advertising spending share in the U.S. 2008-2015

    • Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device

    • Online/digital advertising spending in the U.S. 2019, by medium

    • Distribution of U.S. digital ad spend 2016, by industry

    • Digital Market Outlook: digital advertising revenue in the U.S. 2015-2021, by format

    • Growth of digital advertising revenue in the U.S. 2017-2018, by format

    • Digital advertising inventory in the U.S. 2015, by source & format

    • Revenue of digital advertising agencies in the U.S. 2011-2016

  • 3. Ad selling & sellers
    • Digital display ad revenue in the U.S. 2016-2019, by company

    • Digital advertising revenue of leading online companies 2012-2016

    • Global net display advertising revenue of online companies 2014-2016

    • U.S. online video ad properties 2016, by reach

    • Global Google digital advertising revenues 2014-2018

    • Facebook: worldwide quarterly revenue 2010-2017, by segment

    • Yahoo: segment revenue 2009-2016

    • Distribution of Twitter's annual revenues 2010-2016, by segment

    • Net U.S. digital advertising revenues of Amazon 2016-2019

  • 4. Effectiveness
    • Effectiveness of digital marketing activities among SMEs in the U.S. 2016

    • Approaches to allocating digital media spend in the U.S. 2016

    • Concerns with online ads in the U.S. 2016

    • Influence of offensive online content on image of brands advertised nearby 2017

    • Ad blocking penetration in the U.S. 2014-2018, by device

  • 5. Customer perceptions
    • Consumer trust in different types of advertising in North America 2011-2015

    • Digital video advertising effectiveness in the U.S. 2016, by video type

    • Consumer sensitivity to ad clutter 2016, by device

    • Frequency of seeing ads around offensive online content in the U.S. 2017

    • Perception of offensive online content endorsement by brands advertised nearby 2017

    • Ad blocking reasons in the U.S. in 2016

  • Language: English
  • Released: May 2017
  • Source(s): Statista
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