Try our corporate solution for free!

Tequila market in the U.S. - Statistics & Facts

Tequila is a distilled beverage which is made out of the blue agave plant. There exist two major categories of tequila: ‘100% agave’ and ‘Mixtos’. The term tequila is protected and may only being used on the product label if the alcoholic beverage is produced in specific regions of Mexico and contains at least 51 percent agave.

Global market

The global tequila market was substantially impacted by the COVID-19 pandemic, with the market size shrinking roughly 50 percent in 2020. The market is however expected to exceed pre-pandemic levels by 2025. The tequila market is characterized by leading brands such as Patrón, Don Julio, and Casamigos. Patrón tequila sold about 3.2 million 9-liter cases in 2021. The U.S. was, by far, the largest buyer of Mexican tequila exports, followed by further important markets such as Spain and Germany.

U.S. market

Sales volume in the American market has shown continuous growth since 2004 and reached an all-time high exceeding 26 million 9-liter cases sold in 2021, an 18 percent growth over the previous year. In the same year, retail sales of tequila exceeded 11 billion U.S. dollars. Jose Cuervo was the leading brand and commanded nearly 20 percent of U.S. tequila sales in 2021. Patrón tequila also accounted for a double-digit volume share in that year.

Consumption

The latest consumption statistics illustrate that consumers aged between 18 and 29 drink the most tequila in the United States, with almost 45.6 percent of respondents within this age range stating that they drink the alcoholic beverage. Broken down on a state-level, California ranked first in terms of consumption. Texas and Florida rounded off the leading three consumption states.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Dec 1, 2022

Key insights

Value of the global tequila market
8.15bn U.S. dollars
Tequila production volume in Mexico
527m l
Mexico's export volume of tequila
339.4m l
Get more insights

Editor’s Picks Current statistics on this topic

Sales volume of tequila in the United States from 2004 to 2021 (in 1,000 9 liter cases)

Spirits

U.S. sales volume of tequila 2004-2021

Leading brands of tequila in the United States in 2021, based on volume sales (in 1,000 9 liter cases)

Spirits

Volume sales of the leading tequila brands in the U.S. 2021

Leading tequila brands worldwide in 2021, based on sales volume (in million 9 liter cases)*

Spirits

Global tequila market: leading brands based on sales volume 2021

Related topics

Recommended

6

Recommended statistics

Overview

7

Overview

Trade

3

Trade

Brand sales worldwide

4

Brand sales worldwide

Brand sales in the U.S.

8

Brand sales in the U.S.

Consumption

3

Consumption

Reports & StudiesGet the best reports to understand your industry

Spirits market in the U.S.
Spirits market in the U.S.
Jägermeister
Jägermeister
Gin market in the United States
Gin market in the United States
Rum industry
Rum industry
Vodka market in the United States
Vodka market in the United States
Whiskey industry in the U.S.
Whiskey industry in the U.S.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Vayola Jocelyn
Vayola Jocelyn
Client Support Specialist– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
support.japan@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu