The global tequila market is characterized by leading brands such as Sauza, Patrón, and El Jimador. Patrón tequila sold about 2.8 million 9 liter cases in 2019. Regionally, most of tequila was exported to the United States from its country of origin Mexico. The U.S. was by far the largest recipient of the Mexican liquor, followed by further important markets such as Spain and Germany.
The sales volume of the American core market showed a continuous growth since 2004 and reached an all-time high exceeding 20 million 9 liter cases sold in 2019. The tequila brand Jose Cuervo commanded nearly 20 percent of U.S. tequila volume sales in 2019. Patrón tequila also accounted for a double-digit volume share in that year.
The latest consumption statistics illustrate that consumers aged between 18 and 29 drink the most tequila in the United States, with almost 45.6 percent of respondents within this age range stating that they drink the alcoholic beverage. The total U.S. consumption of tequila amounted to nearly 20 million 9 liter cases in 2019. Broken down on a state-level, California ranked first in terms of consumption. Texas and Florida rounded off the leading three consumption states.