Top Fashion online stores United States 2021

Shein.com is leading the Fashion e-commerce market in the U.S., with e-commerce net sales of US$5,790 million in 2021 generated in the U.S., followed by macys.com with US$5,563 million. Third place is taken by amazon.com with a revenue of US$5,034 million. Walmart.com is the fourth biggest Fashion online store in the U.S. with net sales of US$4,645 million in 2021.

For an extended ranking, please visit ecommerceDB.com.

Top online stores in the Fashion segment in the U.S. in 2021, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
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Supplementary notes

The e-commerce market category “Fashion” includes the online trade of articles of clothing (for men, women, and children), shoes, and shoe care products (e.g., cleaning products) as well as accessories and bags (e.g., hats, scarves, gloves, leather bags, suitcases, purses, and briefcases). Outdoor and sports apparel, outdoor and athletic footwear, as well as baby apparel fall under other categories (see: “Toys, Hobby & DIY”). Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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