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U.S. measured media ad spend 2014-2016, by category

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Measured media advertising spending in the United States from 2014 to 2016, by category (in billion U.S. dollars)

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The statistic presents information on the measured media advertising spending in the United States from 2014 to 2016, broken down by category. In 2016, the retail industry spent approximately 13.3 billion U.S. dollars on advertising on measured media in the United States.

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Release date: June 2017

Region: United States
Survey time period: 2014 to 2016
Special properties: measured media only
Supplementary notes: The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 17 media: broadcast network TV, cable TV networks, Spanish-language broadcast network TV, broadcast spot TV, national syndicated TV, magazines, Sunday magazines, local magazines, Hispanic magazines, business-to-business magazines, local newspapers, national newspapers (New York Times, USA Today, Wall Street Journal), Hispanic newspapers, network radio, local radio, national spot radio, outdoor; excludes free-standing inserts, paid search, and internet display.
Figures have been rounded.

Advertising spending in the U.S. 2015-2020

Advertising spending in the U.S. 2015-2020

TV advertising revenue in the U.S. 2016-2021

TV advertising revenue in the U.S. 2016-2021

Advertising spending in the U.S. from 2010-2020, by media

Advertising spending in the U.S. from 2010-2020, by media

Radio ad spend in the U.S. 2012-2021

Radio ad spend in the U.S. 2012-2021

Digital advertising spending in the U.S. 2015-2021

Digital advertising spending in the U.S. 2015-2021

Digital classifieds & directories ad spend in the U.S. 2015-2020

Digital classifieds & directories ad spend in the U.S. 2015-2020

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Statistics on "Advertising market in the U.S."

Overview

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Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2015 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2015
Estimated expenses of the U.S. advertising and related services industry from 2007 to 2015 (in billion U.S. dollars)Expenses in U.S. advertising and related services 2007-2015
Obligations of the U.S. federal government on contracts for advertising from 2006 to 2015 (in million U.S. dollars)U.S. federal government ad spend 2006-2015
Media advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2020
Distribution of advertising spending in the United States from 2010 to 2020, by mediaAdvertising spending in the U.S. from 2010-2020, by media
Change in advertising spending in the United States in 2016, by mediumAdvertising revenue growth in the U.S. 2016, by medium
Distribution of time spent with media per day compared to share of ad spending in the United States in 2016Time spent with media vs. ad spending in the U.S. 2016
Largest advertisers in the United States in 2016 (in billion U.S. dollars)Largest advertisers in the U.S. 2016

TV

The most important statistics

TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)TV advertising revenue in the U.S. 2016-2021
Television advertising expenditure growth in the United States in 2016, by formatTV advertising spending growth in the U.S. 2016, by format
Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. cable and other pay TV services ad spend 2010-2017
Short-form direct response TV (DRTV) advertising spending in the United States from 1st quarter 2010 to 1st quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
Long-form direct response TV (DRTV) advertising spending in the United States from 1st quarter 2011 to 1st quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
Leading brands advertised on TV in the United States in 2nd quarter 2017, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q2 2017, by ad count
Share of online TV in TV advertising revenue in the United States from 2012 to 2017Share of online TV in TV advertising revenue in the U.S. 2012-2017

Radio

The most important statistics

Radio advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2021
Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)Radio ad revenue in the U.S. 2009-2015, by source
Advertising revenue at Spanish radio stations in the United States from 2007 to 2015 (in 1,000 U.S. dollars)Spanish radio ad revenue in the U.S. 2007-2015
Direct response (DR) radio advertising spending in the United States from 1st quarter 2011 to 4th quarter 2016Direct response (DR) radio ad spend in the U.S. 2011-2016
Leading radio advertisers in the United States in 2016, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2016
Advertising spending of ten largest radio advertising industries in the United States in 2016 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2016
Marketing implementation of radio advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Radio advertising adoption among SMEs in the U.S. 2016
Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017

Newspapers

The most important statistics

Estimated revenue of newspaper publishers in the United States from 2010 to 2015, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2015, by source
National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
Classified advertising revenue of U.S. newspapers from 2010 to 2015 (in billion U.S. dollars)Classified advertising revenue of U.S. newspapers 2010-2015
Leading newspaper advertisers in United States in 2016, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2016
Change in advertising revenue of select newspaper publishers in the United States from 2013 to 2016U.S. newspaper publishers: ad revenue decline 2013-2016
Change in newspaper advertising volume in select categories in the United States from June to November 2015Newspaper advertising volume growth in the U.S. 2015, by category
Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Community newspaper advertising adoption among SMEs in the U.S. 2016
Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Daily newspaper advertising adoption among SMEs in the U.S. 2016

Magazines

The most important statistics

Estimated advertising revenue of periodical publishers in the United States from 2010 to 2015 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2015
Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
Magazine advertising expenditure growth in the United States from 2008 to 2015Magazine advertising spending change in the U.S. 2008-2015
Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2016
Magazine advertising effectiveness in the United States between July 2015 to June 2016, by positionMagazine advertising effectiveness in the U.S. in 2016, by position
Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
Which of the following media or platforms do you use to advertise or promote your business?Share of SMBs using select print media for advertising or promotion in the U.S. 2016
Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type

Out-of-home

The most important statistics

Estimated aggregate revenue of U.S. display advertising companies from 2000 to 2015 (in billion U.S. dollars)Estimated revenue of U.S. display advertising companies 2000-2015
Estimated expenses of U.S. display advertising companies from 2007 to 2015 (in billion U.S. dollars)Expenses of U.S. display advertising companies 2007-2015
Outdoor advertising revenue in the United States from 2009 to 2016 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2016
Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
Leading outdoor advertisers in the United States in 2015, by ad spend (in million U.S. dollars)Largest outdoor advertisers in the U.S. 2015
Leading outdoor advertising categories in the United States in 2nd quarter 2017, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q2 2017
Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)Largest OOH ad markets in the U.S. 2015

Cinema

The most important statistics

Estimated revenue of U.S. movie theaters from 2010 to 2015, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2015
Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
Cinema advertising expenditure growth in the United States from 2008 to 2015Cinema advertising spending change in the U.S. 2008-2015
Distribution of cinema advertising revenue in the United States in from 2013 to 2016, by target audienceDistribution of cinema advertising revenue in the U.S. 2016, by target
Number of new brands advertised in cinemas in the United States from 2013 to 2016Number of new brands advertised in U.S. cinemas 2013-2016
Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017

Digital

The most important statistics

Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
Change in digital advertising spending in the United States from 2012 to 2018Change in digital ad spend in the U.S. 2012-2018
Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
Digital advertising spending in the United States in 2016, by format (in billion U.S. dollars)Digital ad spend in the U.S. 2016, by format
Growth of digital advertising spending in the United States in 2016 and 2017, by formatGrowth of digital advertising spending in the U.S. 2016-2017, by format
Measured advertising spending of leading internet display advertisers in the United States in 2016 (in million U.S. dollars)Leading internet display advertisers in the U.S. 2016
Distribution of digital advertising spending in the United States in 2016, by industryDistribution of U.S. digital ad spend 2016, by industry
Digital classified and directory advertising spending in the Unites States from 2015 to 2020 (in billion U.S. dollars)Digital classifieds & directories ad spend in the U.S. 2015-2020

Advertising effectiveness & response

The most important statistics

Return on advertising spending (ROAS) per dollar invested in the United States as of 4th quarter 2015, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2015, by medium
Which of the following advertising measures would you consider effective for small and medium-sized enterprises?Effective advertising measures according to SMEs in the U.S. 2016
How effective do you think the following digital marketing activities are?Effectiveness of digital marketing activities among SMEs in the U.S. 2016
To what extent do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in North America 2011-2015
To what extent do you take action on the following forms of advertising?Advertising response in North America in Q1 2013, by medium
Most resonant advertising message types in North America in 1st quarter 2015Most resonant ad messages in North America 2015
How often do you purchase a product or service advertised in the following media?Advertising effectiveness in the U.S. 2016, by medium
To what degree do the following influence your buying decisions?Types of ads influencing buying decisions in the U.S. 2015

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