Christmas advertising influences on shoppers in the United Kingdom (UK) 2014

This statistic shows the types of advertising which most influence shoppers to spend at Christmas in the United Kingdom (UK). According to the shopper survey conducted in 2014. Christmas TV adverts rated highest for influential advertising. Promotional leaflets through the door also influenced 24 percent of respondents.

Advertisements influencing shoppers to spend on Christmas in the United Kingdom (UK) in 2014

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Source

Release date

October 2014

Region

United Kingdom

Survey time period

October 2014

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

UK shoppers, nationally representative

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Statistics on "Advertising consumption and perception"

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