Most effective digital ad formats for Christmas shopping in the UK 2023

Published by Statista Research Department, Sep 28, 2023
During a 2023 survey, seven percent of responding UK consumers who celebrated Christmas stated they were most likely to click display ads or banners during Christmas shopping. The most popular format in this context were search ads, named by 16 percent of respondents. On the other hands, 35 percent said they did not click on ads at all.

Digital advertising formats consumers were most likely to click on during Christmas shopping in the United Kingdom as of July 2023

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Release date

September 2023

Region

United Kingdom

Survey time period

June 30 to July 4, 2023

Number of respondents

2,067 respondents

Age group

18 years and older

Special properties

among consumers who celebrate Christmas

Citation formats
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