Wine market sales revenue share in Europa 2018-2029, by channel

The Wine market contains alcoholic beverages derived from fermented grapes. The market is divided here into the segments Table or Still Wine, Sparkling Wine (incl. Champagne) and Fortified Wine. By volume it is the smallest segment in the Alcoholic Drinks market in global comparison.
In relationship to the rather concentrated brewery industry wine as a mostly agriculturally sourced product is much more fragmented with the five biggest companies (E & J Gallo, Constellation Brands, The Wine Group, Treasury Wine Estate and Vina Concha y Toro) together packing a worldwide volume market share of just 8 to 9%.
The market for Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of wine roughly equals 10 glasses (of 0.1 liters each).

All figures are estimates. A detailed methodology can be found in the Statista Consumer Market Outlook.