Daily time spent online by users worldwide Q1 2024, by region

As of the first quarter of 2023, internet users in South Africa spent more than nine hours and 27 minutes online per day, ranking first among the regions worldwide. Brazil followed closely, with roughly nine hours and eight minutes of daily online usage. As of the examined period, Japan registered the lowest number of daily hours spent online, with users in the country spending an average of almost four hours per day using the internet. The data includes the daily time spent online on any device.

Social media usage

In recent years, social media has become integral to internet users' daily lives, with users spending an average of 143 minutes daily on social media activities. In April 2024, global social network penetration reached 62.2 percent, highlighting its widespread adoption. Among the various platforms, YouTube stands out, with over 2.5 billion monthly active users, making it one of the most popular social media platforms.

YouTube’s global popularity

In 2023, the keyword "YouTube" ranked among the most popular search queries on Google, highlighting the platform's immense popularity. YouTube generated most of its traffic through mobile devices, with about 98 billion visits. This popularity was particularly evident in the United Arab Emirates, where YouTube penetration reached approximately 94.2 percent, the highest in the world.