Marketing technology implementation in the U.S.


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Statista dossier on marketing technology implementation in the United States
Table of contents
- 1. Overview
Marketing technology industry size worldwide 2018-2019
Marketing automation solutions market share worldwide 2020
AdTech companies - revenues 2020
Number of martech solutions worldwide 2011-2020
Growth of martech solutions numbers worldwide 2020, by function
Emerging marketing technologies adoption level worldwide 2019
Marketing technology budget change expectation worldwide in 2020
- 2. Budgets and spending
Marketing automation solutions market share in the U.S. 2020
Marketing technology industry size NA and UK 2017-2019
Change in data-driven marketing spending in the U.S. 2018-2019
Allocation of marketing budgets 2017-2019, by segment
Marketing budget share spent on martech in North America 2017-2019, by type
Change in marketing technology investments of retail marketers in North America 2019
DTC retail marketing technology investments change in North America 2019
Salaries in MarTech in the U.S. 2020, by position
- 3. Usage and strategies
Most trusted data sources by marketing professionals worldwide 2019
Marketing analytics usage in the U.S. 2012-2020
Importance of having a marketing voice app in North America 2019, by technology
Share of publishers using pre-bidding solutions worldwide 2019
Timeframe when brands plan to release voice-enabled services in the U.S. 2019
New B2B marketing tactics to be used in the U.S. 2020
Challenges of programmatic advertising in the U.S. 2019
- 4. M&A activity
Value of marketing services sector M&A deals worldwide 2018-2019, by service
MarTech: number of M&A deals worldwide 2013-2020
AdTech: number of M&A deals worldwide 2013-2019
- 5. Artificial intelligence use
Views on AIs impact on ad purchasing and targeting in the U.S. 2018
Views on AIs importance in the U.S. advertising industry future 2018
Views on AIs influence on advertising performance in the U.S. 2018
Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018
Marketers view of financial transparency related to AI-run ads in the U.S. 2018
Marketers view of operational transparency related to AI-run ads in the U.S. 2018
Marketers view of decision transparency related to AI-run ads in the U.S. 2018
Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018
companies trust
Statista
- Digital marketing in SwedenDigital marketing in Sweden
- Digital marketing in DenmarkDigital marketing in Denmark
- Digital marketing in ItalyDigital marketing in Italy
- Digital marketing in the United Kingdom (UK)Digital marketing in the United Kingdom (UK)
- Content marketing Content marketing
- B2B marketing in the U.S.B2B marketing in the U.S.
- Digital advertising in the Nordic countriesDigital advertising in the Nordic countries
- Artificial intelligence use in marketingArtificial intelligence use in marketing
- Social media marketingSocial media marketing
- E-mail marketing in the U.S. and worldwideE-mail marketing in the U.S. and worldwide
- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- Use of voice tech in brand marketing and communicationUse of voice tech in brand marketing and communication
- Location-Based marketing usage 2019Location-Based marketing usage 2019
- Influencer marketing in IndonesiaInfluencer marketing in Indonesia
- Influence marketingInfluence marketing
- Influencers in the United Kingdom (UK)Influencers in the United Kingdom (UK)
- Influencer marketing in ItalyInfluencer marketing in Italy
- Report on social trends impacting marketing in Belgium in 2018Report on social trends impacting marketing in Belgium in 2018
- B2B Content Marketing Study 2021B2B Content Marketing Study 2021
- SME marketingSME marketing
- Marketing personalizationMarketing personalization
- SMEs in the U.S. (Statista Survey)SMEs in the U.S. (Statista Survey)
- Personalization use in marketingPersonalization use in marketing
- B2B Content Marketing Study 2020B2B Content Marketing Study 2020
- Social media marketing of global schools 2019Social media marketing of global schools 2019
- Influencer marketing in IndonesiaInfluencer marketing in Indonesia
- B2B Content Marketing Study 2021B2B Content Marketing Study 2021
- B2B marketing in the U.S.B2B marketing in the U.S.
- Marketing automation KPIs after the coronavirus (COVID-19) lockdown Italy 2020Marketing automation KPIs after the coronavirus (COVID-19) lockdown Italy 2020
- Marketing automation solutions market share in Japan 2020Marketing automation solutions market share in Japan 2020
- Marketing automation solutions market share in the U.S. 2020Marketing automation solutions market share in the U.S. 2020
- Marketing automation solutions market share worldwide 2020Marketing automation solutions market share worldwide 2020
- Digital marketing services market size in Japan 2018-2024Digital marketing services market size in Japan 2018-2024
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