Marketing technology implementation in the U.S.

The Statista dossier
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Statista dossier on marketing technology implementation in the United States

Table of contents

  • 1. Overview
    • Marketing technology industry size worldwide 2018-2019

    • Marketing automation solutions market share worldwide 2021

    • AdTech companies - revenues 2020

    • Number of martech solutions worldwide 2011-2020

    • Growth of martech solutions numbers worldwide 2020, by function

    • Emerging marketing technologies adoption level worldwide 2019

    • Marketing technology budget change expectation worldwide in 2020

  • 2. Budgets and spending
    • Marketing automation solutions market share in the U.S. 2021

    • Marketing technology industry size NA and UK 2017-2019

    • Change in data-driven marketing spending in the U.S. 2018-2019

    • Allocation of marketing budgets worldwide 2020, by segment

    • Marketing budget share spent on martech in North America 2017-2019, by type

    • Change in marketing technology investments of retail marketers in North America 2019

    • DTC retail marketing technology investments change in North America 2019

    • Salaries in MarTech in the U.S. 2020, by position

  • 3. Usage and strategies
    • Most trusted data sources by marketing professionals worldwide 2019

    • Marketing analytics usage in the U.S. 2012-2020

    • Importance of having a marketing voice app in North America 2019, by technology

    • Share of publishers using pre-bidding solutions worldwide 2019

    • Timeframe when brands plan to release voice-enabled services in the U.S. 2019

    • New B2B marketing tactics to be used in the U.S. 2020

    • Challenges of programmatic advertising in the U.S. 2020

  • 4. M&A activity
    • Value of marketing services sector M&A deals worldwide 2018-2019, by service

    • MarTech: number of M&A deals worldwide 2013-2020

    • AdTech: number of M&A deals worldwide 2013-2019

  • 5. Artificial intelligence use
    • Views on AIs impact on ad purchasing and targeting in the U.S. 2018

    • Views on AIs importance in the U.S. advertising industry future 2018

    • Views on AIs influence on advertising performance in the U.S. 2018

    • Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018

    • Marketers view of financial transparency related to AI-run ads in the U.S. 2018

    • Marketers view of operational transparency related to AI-run ads in the U.S. 2018

    • Marketers view of decision transparency related to AI-run ads in the U.S. 2018

    • Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018

More than 7,500

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