Marketing technology implementation in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on marketing technology implementation in the United States

Table of contents

  • 1. Overview
    • Marketing technology industry size worldwide 2018-2019

    • Marketing automation solutions market share worldwide 2021

    • AdTech companies - revenues 2020

    • Number of martech solutions worldwide 2011-2020

    • Growth of martech solutions numbers worldwide 2020, by function

    • Emerging marketing technologies adoption level worldwide 2019

    • Marketing technology budget change expectation worldwide in 2020

  • 2. Budgets and spending
    • Marketing automation solutions market share in the U.S. 2021

    • Marketing technology industry size NA and UK 2017-2019

    • Change in data-driven marketing spending in the U.S. 2018-2019

    • Allocation of marketing budgets worldwide 2020, by segment

    • Marketing budget share spent on martech in North America 2017-2019, by type

    • Change in marketing technology investments of retail marketers in North America 2019

    • DTC retail marketing technology investments change in North America 2019

    • Salaries in MarTech in the U.S. 2020, by position

  • 3. Usage and strategies
    • Most trusted data sources by marketing professionals worldwide 2019

    • Marketing analytics usage in the U.S. 2012-2020

    • Importance of having a marketing voice app in North America 2019, by technology

    • Share of publishers using pre-bidding solutions worldwide 2019

    • Timeframe when brands plan to release voice-enabled services in the U.S. 2019

    • New B2B marketing tactics to be used in the U.S. 2020

    • Challenges of programmatic advertising in the U.S. 2020

  • 4. M&A activity
    • Value of marketing services sector M&A deals worldwide 2018-2019, by service

    • MarTech: number of M&A deals worldwide 2013-2020

    • AdTech: number of M&A deals worldwide 2013-2019

  • 5. Artificial intelligence use
    • Views on AIs impact on ad purchasing and targeting in the U.S. 2018

    • Views on AIs importance in the U.S. advertising industry future 2018

    • Views on AIs influence on advertising performance in the U.S. 2018

    • Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018

    • Marketers view of financial transparency related to AI-run ads in the U.S. 2018

    • Marketers view of operational transparency related to AI-run ads in the U.S. 2018

    • Marketers view of decision transparency related to AI-run ads in the U.S. 2018

    • Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018

More than 7,500
companies
trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!