Marketing technology implementation in the U.S.

Statistics report on marketing technology implementation in the United States

Marketing technology implementation in the U.S.

This report has been compiled to provide statistical information about the marketing technology implementation in the United States and worldwide. It includes chapters focused on usage, artificial intelligence (AI), marketing automation, software as a service (SaaS), and customer data platforms (CDP).

Table of contents


  • Premium Statistic Marketing technology revenue worldwide 2023
  • Premium Statistic Number of martech solutions available worldwide 2011-2023
  • Premium Statistic Quarterly number of M&A transactions in the MarTech industry worldwide 2020-2023
  • Premium Statistic Marketing budgets' share in North America & Europe 2017-2023, by segment
  • Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2023, by position

Usage, strategies, and spending

  • Premium Statistic Marketing technology spending of B2B U.S. marketers 2025
  • Premium Statistic Marketing analytics software market share worldwide 2023
  • Premium Statistic Responsibilities of MarTech professionals in North America & Western Europe 2023
  • Premium Statistic Top drawbacks of the digital marketing technologies used worldwide as of 2023

Artificial intelligence

  • Premium Statistic Leading tasks executed with AI according to marketers worldwide 2023
  • Premium Statistic Top marketing activities transformed by generative AI in U.S., UK & Australia 2023
  • Premium Statistic Likelihood of U.S. SMBs to invest in AI for marketing purposes 2023
  • Premium Statistic SMBs leading concerns or hesitations about using AI for marketing in the U.S. 2023

Marketing automation

  • Premium Statistic Marketing automation software market size worldwide 2022-2031
  • Premium Statistic Marketing channels using automation worldwide 2023
  • Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
  • Premium Statistic Marketing automation solutions market share in the U.S. 2023

Software as a Service

  • Premium Statistic Revenue of the cloud and SaaS industries worldwide 2021-2026, by region
  • Premium Statistic SaaS utilization rate worldwide 2023, by company size
  • Premium Statistic Main security concerns when adopting SaaS applications worldwide 2023
  • Premium Statistic Top 15 public SaaS companies on United States stock exchanges 2022, by market cap
  • Premium Statistic SaaS companies with highest Google Ads spending worldwide 2022
  • Premium Statistic B2B SaaS industry's organic vs. paid CPL in the U.S. between 2018 and 2022

Customer Data Platforms

  • Premium Statistic CDP industry revenue worldwide 2020-2023
  • Premium Statistic Number of CDP companies in the U.S. 2022-2023
  • Premium Statistic Funding of the CDP industry worldwide 2023, by region
  • Premium Statistic Number of employees in CDP industry worldwide 2023, by region
  • Premium Statistic Ways in which CDPs are used by marketers worldwide 2022
  • Premium Statistic Benefits of CDPs in the U.S. 2023

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