Marketing technology implementation

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Statista dossier on marketing technology implementation

This dossier has been compiled to provide statistical information about the marketing technology implementation.

Table of contents

  • 1. Overview
    • Marketing automation software revenue worldwide 2016-2021

    • Marketing automation solutions market share in the U.S. 2019

    • AdTech companies - revenues 2019

    • Degree of MarTech implementation in U.S. companies 2016

    • Entity responsible for MarTech purchases worldwide 2016

    • MarTech: number of M&A deals worldwide 2013-2019

    • Media: value of mergers and acquisitions from 2014 to 2017, by sector

    • Marketing departments with responsibility for MarTech functions in the U.S. 2016

    • B2B marketing technology tactics adoption level in the U.S. in 2016

    • Number of marketing technologies used in U.S. companies 2017

    • MarTech adoption worldwide 2016

  • 2. Budgets and spending
    • U.S. marketing channel investment priorities 2017

    • Reasons for investing in marketing technology worldwide 2017

    • Allocation of marketing budgets 2016-2017, by segment

    • Allocation of marketing technology budget 2016, by target

    • Planned MarTech purchases in U.S. companies 2017

    • MarTech tools used in U.S. companies 2016

    • Corporate MarTech budget in the U.S. 2017

    • Marketing technology budgets plans of U.S. marketers 2017

    • Corporate SEO tools spending 2016

    • Salaries in MarTech in the U.S. 2018, by position

  • 3. Usage and effectiveness
    • Leading marketing technology features used by U.S. B2B marketers 2017

    • Features seen as most important when choosing a marketing automation vendor U.S. 2018

    • B2B marketing technology tactics effectiveness perception in the U.S. in 2016

    • Marketing analytics usage in the U.S. 2012-2018

    • Degree of marketing systems integration in companies worldwide 2016

    • Effectiveness of audience targeting with use of data worldwide 2018, by business type

    • Obstacles to MarTech implementation in U.S. companies 2016

    • Technical barriers to building a joined-up view of customer journey worldwide 2016

  • 4. Artificial intelligence use
    • Views on AIs impact on ad purchasing and targeting in the U.S. 2018

    • Views on AIs importance in the U.S. advertising industry future 2018

    • Views on AIs influence on advertising performance in the U.S. 2018

    • Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018

    • Marketers view of financial transparency related to AI-run ads in the U.S. 2018

    • Marketers view of operational transparency related to AI-run ads in the U.S. 2018

    • Marketers view of decision transparency related to AI-run ads in the U.S. 2018

    • Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018

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