Mobile app downloads worldwide 2019-2027, by segment

Published by Statista Research Department, Nov 16, 2023
The indicator 'Downloads' is forecast to experience significant growth in all segments in 2027. The trend observed from 2019 to 2027 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Games segment achieves the highest value of 176.1 billion downloads at 2027.

Find other insights concerning similiar markets and segments, such as a comparison of countries or regions regarding revenue and a comparison of revenue in Russia.

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Number of mobile app downloads worldwide from 2019 to 2027, by segment (in million downloads)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.

Structure:

We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.

Additional Information:

We consider three different sources of revenue:
  • Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
  • Paid app revenue from the one-time purchase of an app
  • Advertising revenue obtained from showing ads within an app
Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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