Digital fitness & well-being device market revenue worldwide 2019-2028, by segment

Revenue of the digital fitness & well-being device market worldwide from 2019 to 2028, by segment

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The Fitness Trackers market includes smartwatches, smart bands, and smart scales that help individuals track their physical activity, sleep, heart rate, and other fitness statistics. These devices can be connected to smartphones or the internet to share data with other fitness enthusiasts.


The Fitness Trackers market consists of three main markets: smartwatches, smart bands, and smart scales. Smart bands dominated the market in 2020, but smartwatches and smart bands shape the markets for wearable fitness tracker.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates. The revenue in the Fitness Trackers market segment refers to the sales of fitness trackers and related accessories.

The data only reflects B2C revenues, B2B and C2C revenues are not covered.

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