Global: digital fitness device revenue by segment

Over the last two observations, the revenue is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Smartwatches segment achieves the highest value of 62.46 billion U.S. dollars in 2028.

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Revenue of the digital fitness & well-being device market worldwide from 2019 to 2028, by segment (in billion U.S. dollars)

Characteristic	Smartwatches	Smart bands	Smart Scales
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Fitness Trackers market includes smartwatches, smart bands, and smart scales that help individuals track their physical activity, sleep, heart rate, and other fitness statistics. These devices can be connected to smartphones or the internet to share data with other fitness enthusiasts.

Structure:

The Fitness Trackers market consists of three main markets: smartwatches, smart bands, and smart scales. Smart bands dominated the market in 2020, but smartwatches and smart bands shape the markets for wearable fitness tracker.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates. The revenue in the Fitness Trackers market segment refers to the sales of fitness trackers and related accessories.

The data only reflects B2C revenues, B2B and C2C revenues are not covered.

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