E-commerce in Brazil

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Statista dossier on e-commerce in Brazil

This dossier presents insights and statistics on e-commerce in Brazil. It provides key figures on the online retail sales market, including industry revenues, number of online shoppers and market growth forecasts. The study also comprises data on consumer behavior, user demographics, the mobile segment, and the early impact of the COVID-19 pandemic on e-commerce in the South American country.

Table of contents

  • 1. Overview
    • Latin America: retail e-commerce sales 2019-2023

    • Latin America: e-commerce share of retail sales 2019-2023

    • Total retail e-commerce revenue in Brazil 2017-2024

    • Brazil: e-commerce spending per user 2017-2019

    • Brazil: online retail sales as a percentage of total retail sales 2019

    • B2C e-commerce as percentage of GDP in Brazil 2009-2018

    • Brazil: checkouts in online shopping by region 2019

  • 2. Categories
    • Brazil: retail e-commerce category revenue share 2019

    • Brazil: e-commerce category sales volume share 2019

    • Online purchase by category in Brazil 2019

    • Products mostly bought / ordered online in Brazil 2019

    • Spending money on digital video content in Brazil 2019

    • Spending money on digital music content in Brazil 2019

  • 3. E-retailers
    • Brazil: leading e-retailers by online gross revenue 2018

    • Brazil: leading e-commerce retailers 2019, by Net Promoter Score

    • Brazil: leading e-commerce sites 2020, by monthly visits

    • Brazil: non-e-commerce retailers by share of online sales 2018

    • Mercado Livre revenue in Brazil 2015-2020

    • B2W net revenue 2016-2019

    • Magazine Luiza: e-commerce revenue in Brazil 2015-2018

  • 4. Consumption
    • Brazil: number of unique online shoppers 2017-2019

    • Brazil: number of online checkouts 2020

    • Brazil: age distribution of digital buyers 2019

    • Brazil: online checkouts 2019, by gender

    • Brazil: average value of online checkouts by gender 2019

    • Opinions on online shopping in Brazil 2019

    • Popular ways of online payment in Brazil 2019

    • Brazil: online shopping revenue 2019, by holiday

  • 5. M-commerce
    • Brazil: m-commerce as percentage of total online shopping 2019

    • Brazil: e-commerce sales 2019-2023, by device

    • Brazil: share of smartphone owners who bought via mobile 2015-2020

    • Brazil: popular mobile shopping categories 2020

    • Brazil: Black Friday mobile shopping sales share 2013-2019

    • Brazil: reasons for not buying via mobile 2020

  • 6. COVID-19's impact
    • Brazil: modification in consumption habits due to COVID-19

    • Brazil: increase in online sales during the coronavirus outbreak by category 2020

    • Brazil: change in online sales during the novel coronavirus outbreak 2020

    • Brazil: change in hygiene Google searches during COVID-19 outbreak

    • Brazil: online grocery shopping during the COVID-19 outbreak 2020

    • Brazil: change in usage of apps due to COVID-19 as of March2020

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