E-commerce in Brazil

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Statista Dossier on e-commerce in Brazil

This dossier presents insights and statistics on e-commerce in Brazil. It provides key figures on the online retail sales market, including industry revenues, the share of online shopping in total retail, and the regional distribution of online orders within the South American country. The study also features data on product categories and the largest e-retailers in Brazil, as well as consumer behavior. Moreover, it comprises figures about and the main e-commerce holidays and the latest forecasts for the Brazilian online market.

Table of contents

    • Global retail e-commerce revenue 2022, by region

    • Retail e-commerce sales in Latin America 2019-2025

    • Total retail e-commerce revenue in Brazil 2017-2025

    • B2C e-commerce revenue in Brazil 2017-2022

    • Online sales as share of total retail in Brazil 2018-2021

    • E-commerce checkouts share in Brazil 2021, by region

    • Net Promoter Score of selected industry sectors in Brazil 2022

    • Extended retail e-commerce sectors in Brazil 2020-2022, by sales value share

    • Main e-commerce categories in Brazil 2021-2022, by sales value share

    • Main e-commerce categories in Brazil 2022, by revenue and growth

    • Brazil: popular mobile shopping categories 2021

    • Brazil: leading types of small and medium-sized businesses on WhatsApp 2020

    • Leading e-commerce sites in Brazil 2022, by monthly visits

    • Brazil: leading e-retailers 2020, by online sales

    • Brazil: leading online marketplaces 2020, by GMV

    • Most trusted international e-commerce brands in Brazil 2020

    • Fashion retailers with the best image in Brazil 2021

    • Funds raised by online food delivery companies in Brazil 2021

    • MercadoLivre revenue in Brazil 2015-2021

    • B2W: net revenue 2016-2020

    • Magazine Luiza: e-commerce sales 2016-2020, by type

    • Via Varejo: e-retail sales share 2020

    • Number of visits to Amazon in Latin America 2021, by country

    • Number of visits to AliExpress in Latin America 2021, by country

    • Brazil: number of unique e-commerce users 2018-2021

    • Brazil: number of online checkouts 2017-2022

    • Average online ticket value in Brazil 2017-2021

    • Average online ticket value in Brazil 2019-2021, by gender

    • Online checkouts share in Brazil 2019-2021, by gender

    • Age distribution of Brazilian digital buyers 2021

    • Most used e-commerce payment methods in Brazil 2021

    • Brazil: e-commerce sales 2020-2024, by device

    • Online sales revenue during selected holidays in Brazil 2021

    • Lovers' Day season e-commerce revenue in Brazil 2014-2021

    • Christmas e-commerce revenue in Brazil 2019-2021

    • Mother's Day e-commerce revenue in Brazil 2013-2021

    • Black Friday e-commerce revenue in Brazil 2013-2021

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