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Denny's - statistics & facts

Denny's is a full service, diner-style restaurant chain with its U.S. headquarters based in Spartanburg, South Carolina. The chain was originally founded in California in 1953 as Danny's Donuts; however, the name was changed to Denny's in the early 1960s, marking a shift in the brand concept from donut and coffee shop to "America's Diner." Since then, the company has continued to expand not only in terms of menu but also geographic reach. In 2021, the revenue of Denny's Corporation worldwide was over 398 million U.S. dollars. Although the company’s revenue has generally declined over the past decade, Denny’s ranked as the second highest-grossing family style restaurant chain in the U.S. in 2020. IHOP and Cracker Barrel were the only family-style restaurants to gross more sales than Denny’s in that year.

Is Denny’s an international brand?

Denny's international expansion began in 1966 with the opening of its first location in Acapulco, Mexico. Some of the countries the Denny's brand has since spread to include Canada, Puerto Rico, and Indonesia - one of the company's most recent international outposts. The number of Denny’s restaurants worldwide was 1,640 in 2021, operating across 14 countries and U.S. territories. While the total number of branches has remained largely constant in recent years, the percentage of company-owned eateries has significantly decreased as part of Denny's franchise-focused business model. Regardless of its global expansion, the majority of the chain’s establishments are in the United States. Based on unit count, Denny's is one of the top three largest family style dining chains in the U.S.

How did COVID-19 impact Denny’s?

Since opening its first branch almost 70 years ago, Denny's has undergone multiple changes. In addition to the company's image remodeling efforts and extensive refranchising initiatives, Denny's has embraced a shift towards digitalization. In response to the coronavirus (COVID-19) pandemic, Denny's free delivery service was transitioned to a contactless delivery and pick-up model in early 2020. Other steps that were taken to contain to spread of the disease during day-to-day operations included the implementation of curbside pick-up, as well as a grocery delivery service in select locations across the United States. The pandemic, however, did little to impact the company’s consumer satisfaction. In 2021, the American Consumer Satisfaction Index score of Denny’s was 76 out of 100 – a figure which remained constant over the previous year.

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