Denny's - statistics & facts

Denny's is a full service, diner-style restaurant chain in the U.S. with its headquarters based in Spartanburg, South Carolina. The chain was originally founded in California in 1953 as Danny's Donuts; however, the name was changed to Denny's in the early 1960s, marking a shift in the brand concept from donut and coffee shop to "America's Diner." Since then, the company has continued to expand not only in terms of its menu but also in terms of its geographic reach. In 2022, the revenue of Denny's Corporation worldwide amounted to over 456 million U.S. dollars. Although the company’s revenue has generally declined over the past decade, Denny’s ranked as the second highest-grossing family style restaurant chain in the U.S. in 2021. IHOP was the only family-style restaurant to gross more sales than Denny’s in that year.

Is Denny’s an international brand?

Denny's international expansion began in 1966 with the opening of its first location in Acapulco, Mexico. Some of the other countries in Denny's international portfolio include Canada, Puerto Rico, and Indonesia. In total, the number of Denny’s restaurants worldwide was 1,602 in 2022, and the company operated across 13 countries and U.S. territories that same year. While the number of branches has remained largely constant over the past decade, the percentage of company-owned eateries has significantly decreased as part of Denny's franchise-focused business model. Despite the company’s global expansion, the majority of Denny’s restaurants are located in the United States. Based on unit count, Denny's is one of the top three largest family style dining chains in the United States.

Is Denny’s still popular with consumers in the U.S.?

Since opening its first branch 70 years ago, Denny's has undergone numerous changes. In addition to the company's image remodeling efforts and extensive refranchising initiatives, Denny's embraced a shift towards digitalization in 2020. The coronavirus (COVID-19) pandemic spurred an initiative to implement curbside pick-up, as well as a grocery delivery service in select locations across the United States. More recently, in 2022, Denny’s increased its advertising spending in an effort to reach more customers. All of these changes, however, did little to positively impact the company’s consumer satisfaction. In 2022, the American Consumer Satisfaction Index (ACSI) score of Denny’s was 75 out of 100. This figure was five points below the average ACSI score for full service restaurants in the United States.

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Revenue of Denny's Corporation worldwide: 456.43m USD

Net income of Denny's Corporation worldwide: 74.71m USD

Total assets of Denny's Corporation worldwide: 498.34m USD

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Revenue of Denny's Corporation worldwide from 2007 to 2022 (in million U.S. dollars)

Quick-Service & Casual Dining Restaurants

Revenue of Denny's Corporation 2007-2022

Number of Denny's restaurants worldwide from 2007 to 2022, by mode of operation

Full-Service Retaurants

Number of Denny's restaurants worldwide 2007-2022

Number of Denny's restaurants worldwide from 2017 to 2022, by country

Full-Service Retaurants

Number of Denny's restaurants worldwide 2017-2022, by country

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Full service restaurant industry

Premium Statistic Output of the full service restaurant franchise industry in the U.S. 2013-2023
Output of the full service restaurant franchise industry in the U.S. 2013-2023
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Establishments

Premium Statistic Number of units of leading family-style dining restaurant chains in the U.S. 2021
Number of units of leading family-style dining restaurant chains in the U.S. 2021
Number of units of selected leading family-style dining restaurant chains in the United States in 2021
Premium Statistic Number of Denny's restaurants worldwide 2017-2022, by country
Number of Denny's restaurants worldwide 2017-2022, by country
Number of Denny's restaurants worldwide from 2017 to 2022, by country
Premium Statistic Number of Denny's restaurants worldwide 2007-2022
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Number of Denny's restaurants in the U.S. 2012-2022
Number of Denny's restaurants in the United States from 2012 to 2022, by mode of operation

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Key figures

The most important key figures provide you with a compact summary of the topic of "Denny's" and take you straight to the corresponding statistics.

Output of the FSR franchise industry in the U.S.
76.5bn USD
Detailed statistics
Output of the full service restaurant franchise industry in the U.S. 2013-2023
Number of FSR franchise establishments in the U.S.
32,879
Detailed statistics
Number of full service restaurant franchise establishments in the U.S. 2013-2023
Number of employees in the FSR franchise industry in the U.S.
1.09m
Detailed statistics
Employment in the full service restaurants franchise industry in the U.S. 2013-2023