Brandy is a very valuable segment of the spirits industry. As of March 2017, the global value of brandy amounted to 4.73 billion U.S. dollars and the alcoholic beverage also accounted for an 8 percent share of all spirits' brand value in the same period. Leading brands such as Emperador, McDowell's No. 1 and Honey Bee dominate the global Brandy market based on sales volume worldwide.
Over the long-term, the retail trend of Brandy in the United States is experiencing increasing growth as observed from year-over-year retail sales. In 2019, the value category of Brandy and Cognac in the United States accounted for 8 million 9-liter case sales. This resulted in the growth of sales volume by 4.9 percent of the value category compared to the previous year. Retail sales of Brandy in 2017 totaled 2.07 billion U.S. dollars and are expected to maintain a progressive rise to reach sales projected at 2.8 billion U.S. dollars by 2022.
As stated earlier, Brandy is widely consumed globally and the United States is not left out in this regard. The consumption of Brandy cuts across every state within in the United States in 2019. That year, 236.5 9-liter cases of brandy and cognac were consumed for every 1,000 adults in the District of Columbia.
Brandy comes in different varieties, and the prices are budget-friendly and often inexpensive, thus making affordable for consumers of all income distribution. Approximately 47.6 percent of brandy consumers in the United States had an income of 75,000 U.S. dollars or more. This implies that the consumption of Brandy is more prominent among high income earners.
Asides being affordable for all types of income earners, the alcoholic beverage is also well suited for different occasions. This makes it a regular choice drink for consumers depending on their level of income. In 2018, 20.02 percent of respondents who stated their income was high said they consumed Brandy regularly.