Cosmetics market in Russia - Statistics & Facts

The value of the cosmetics market in Russia has been steadily growing despite the pandemic-related setbacks in 2020. That is, the expected market revenue by 2025 is set to exceed four billion U.S. dollars, reflecting thus the importance of the industry to both the consumers and the national economy. Despite a general e-commerce market growth, cosmetics shoppers display a clear preference for traditional stores. Cosmetic products' import value increasing far beyond the exports led to a deficit in the Russian cosmetics trade balance over the last years.

Market segments

Russians have been consistently using skin and personal care products before and during the pandemic, making it thus the largest segment of the Russian cosmetics market. Even though hair care products made up the largest revenue share, face skincare products have been reporting the highest average revenue per capita in this segment year-over-year.

As of 2020, Russian women ranked third among female representatives of the Commonwealth of Independent States (CIS) by average spending on decorative cosmetics. Eyelash mascara was the favorite product in this category. However, a general reduction in the usage of most decorative cosmetic products was reported since the beginning of the coronavirus (COVID-19) pandemic. As for the fragrance segment, revenues are set to grow in the coming years after a significant drop in 2020, which again was largely related to the pandemic crisis in the country.

Pharmaceutical cosmetics is another important pillar of the market, with face skincare remedies being the most demanded product, in 2020. Russian customers favored the most L'Oréal group's La Roche-Posey of all the premium pharmaceutical cosmetic brands in the market.

Retail trade and customer preferences

Cosmetics retail trade share in Russia steadily remains at about two percent. Meanwhile, online trade of such products is steadily gaining momentum. In 2020, universal marketplaces were the major online sales generators for cosmetics. New York-founded Colgate, presented in 135 million selling points countrywide in 2020, was the dominant brand in the market with a household penetration rate of almost 67 percent in that year.

In the past years, significant shifts have been observed in the cosmetics customers' preferences. Namely, consumers revealed an increased interest in self-care products, such as face masks, bathing products, and haircare goods. Free delivery remains the foremost decisive factor for purchasing cosmetics through e-stores in Russia. Despite the preference for the traditional shopping experience, consumers among all age groups tend to spend more on average in online cosmetic stores.

Key figures

The most important key figures provide you with a compact summary of the topic of "Cosmetics market in Russia" and take you straight to the corresponding statistics.

Segments

Retail and consumers

Interesting statistics

In the following 7 chapters, you will quickly find the 50 most important statistics relating to "Cosmetics market in Russia".

Cosmetics market in Russia

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Cosmetics market in Russia - Statistics & Facts

The value of the cosmetics market in Russia has been steadily growing despite the pandemic-related setbacks in 2020. That is, the expected market revenue by 2025 is set to exceed four billion U.S. dollars, reflecting thus the importance of the industry to both the consumers and the national economy. Despite a general e-commerce market growth, cosmetics shoppers display a clear preference for traditional stores. Cosmetic products' import value increasing far beyond the exports led to a deficit in the Russian cosmetics trade balance over the last years.

Market segments

Russians have been consistently using skin and personal care products before and during the pandemic, making it thus the largest segment of the Russian cosmetics market. Even though hair care products made up the largest revenue share, face skincare products have been reporting the highest average revenue per capita in this segment year-over-year.

As of 2020, Russian women ranked third among female representatives of the Commonwealth of Independent States (CIS) by average spending on decorative cosmetics. Eyelash mascara was the favorite product in this category. However, a general reduction in the usage of most decorative cosmetic products was reported since the beginning of the coronavirus (COVID-19) pandemic. As for the fragrance segment, revenues are set to grow in the coming years after a significant drop in 2020, which again was largely related to the pandemic crisis in the country.

Pharmaceutical cosmetics is another important pillar of the market, with face skincare remedies being the most demanded product, in 2020. Russian customers favored the most L'Oréal group's La Roche-Posey of all the premium pharmaceutical cosmetic brands in the market.

Retail trade and customer preferences

Cosmetics retail trade share in Russia steadily remains at about two percent. Meanwhile, online trade of such products is steadily gaining momentum. In 2020, universal marketplaces were the major online sales generators for cosmetics. New York-founded Colgate, presented in 135 million selling points countrywide in 2020, was the dominant brand in the market with a household penetration rate of almost 67 percent in that year.

In the past years, significant shifts have been observed in the cosmetics customers' preferences. Namely, consumers revealed an increased interest in self-care products, such as face masks, bathing products, and haircare goods. Free delivery remains the foremost decisive factor for purchasing cosmetics through e-stores in Russia. Despite the preference for the traditional shopping experience, consumers among all age groups tend to spend more on average in online cosmetic stores.

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