With the onset of internet and technology permeating our everyday lives, digital transformation has become a regular phenomenon in the development of service industries. This plays a major role in improving accessibility of resources for consumers. Overall, this evolution has made substantial headway in prevalent sectors such as eHealth in Latin America, where it has ranked as the region's fifth largest startup industries. With a rising online population, demographic changes, and higher life expectancy rates, the region’s health systems have been forced to make appropriate adjustments to cope with the demands of a modern-day society. Colombia’s health sector is exemplary of this phenomenon, where HelthTech startups such as Lentesplus and 1Doc3 have taken over the market and have raised over two million U.S. dollars in venture capital funds.
Rise of telemedicine
Streamlining this motion, telemedicine has helped personalize the technological adaptation of health services. In Colombia, departments such as Cundinamarca and Antioquia have both leveraged this feature, and thus have made a substantial difference in the expansion of their eHealth services. Especially, for diagnostics of cardiovascular diseases and radiology, these so-called “more efficient” services have been developing as an alternative for both patients and medical professionals all over the territory. Moreover, as can be seen by the spike of telemedicine services in May 2020, the outbreak of the coronavirus pandemic has been a significant factor in driving remote medical services into the rhythm of other social distancing measures.
Impact of COVID-19
Since the beginning of 2020, health care systems worldwide have been faced with the trials and tribulations of extreme pressure resulting from the coronavirus (COVID-19) pandemic, and Colombia has been no exception. In fact, the global pandemic has sharpened the relevance of eHealth services in the South American country. A survey carried out in April 2020, showed that more than two thirds of Colombian respondents considered performing online medical consultations and digital health activities due to the coronavirus outbreak. In addition, the lockdown measures established by the government led to a boom in online sales of health-related products. Despite the widespread economic recession, spending in this sector can be expected to further accelerate as long as the pandemic continues to affect the lives of the Colombian population.
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In the following 6 chapters, you will quickly find the 29 most important statistics relating to "eHealth in Colombia".