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Pinduoduo - statistics & facts

China’s fertile digital economy has given rise to a number of e-commerce unicorns. In recent years, the country’s cyberscape has been remodeled by the rapid growth of social commerce and live streaming commerce, further increasing competition in the online market. The four big-techs, known as BATX (Baidu, Alibaba, Tencent, and Xiaomi), no longer hold their unassailable competitive positions and in 2018, a total of 13 e-commerce companies went public, of which Pinduoduo was one of them.

The miracle of Pinduoduo

Founded in 2015, Pinduoduo took two years and ten months to hit Nasdaq, becoming one of the fastest IPOs among Chinese internet firms. Nowadays, Pinduoduo is one of China's biggest online retailers in terms of number of active users and market share. The success of Pinduoduo has relied on its unique business model, a combination of group buying and social shopping. The platform encourages its users to join team buying to secure a better price and share links for various items with their friends in exchange for coupons. This scheme effectively lowers Pinduoduo's customer acquisition cost.

Another key element to Pinduoduo's miracle growth was its strategy to target the rural market. While most Tmall users were from bigger cities, Pinduoduo managed to win a large market share in lower-tier cities and counties. As of 2020, China's online population in third-tier or smaller cities reached nearly 700 million. The lower-tier cities became a new driver of the economy.

Shopping at your fingertips

Unlike its major competitors, Pinduoduo removed the function of shopping on its website. Instead, users could only browse and purchase the items via its mobile app or a WeChat mini-program. Considering that more than 85 percent of e-commerce purchases in China were made via mobile devices, the decision seems reasonable. Furthermore, shopping via mini-programs became increasingly popular among Chinese online shoppers. Mini-program refers to a built-in application within the ecosystem of WeChat. It allows users to use certain apps without downloading or installing it. As of September 2020, Pinduoduo remained the most popular WeChat mini-program, with more than 155 million monthly active users. In 2020, Pinduoduo launched its fresh e-commerce mini-program Duoduo Maicai, following the Pinduoduo mini-program's success.

Key figures

The most important key figures provide you with a compact summary of the topic of "Pinduoduo" and take you straight to the corresponding statistics.

Company profile

Online retail

Mobile app and mini-program

Pinduoduo

Dossier on the topic

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Pinduoduo - statistics & facts

China’s fertile digital economy has given rise to a number of e-commerce unicorns. In recent years, the country’s cyberscape has been remodeled by the rapid growth of social commerce and live streaming commerce, further increasing competition in the online market. The four big-techs, known as BATX (Baidu, Alibaba, Tencent, and Xiaomi), no longer hold their unassailable competitive positions and in 2018, a total of 13 e-commerce companies went public, of which Pinduoduo was one of them.

The miracle of Pinduoduo

Founded in 2015, Pinduoduo took two years and ten months to hit Nasdaq, becoming one of the fastest IPOs among Chinese internet firms. Nowadays, Pinduoduo is one of China's biggest online retailers in terms of number of active users and market share. The success of Pinduoduo has relied on its unique business model, a combination of group buying and social shopping. The platform encourages its users to join team buying to secure a better price and share links for various items with their friends in exchange for coupons. This scheme effectively lowers Pinduoduo's customer acquisition cost.

Another key element to Pinduoduo's miracle growth was its strategy to target the rural market. While most Tmall users were from bigger cities, Pinduoduo managed to win a large market share in lower-tier cities and counties. As of 2020, China's online population in third-tier or smaller cities reached nearly 700 million. The lower-tier cities became a new driver of the economy.

Shopping at your fingertips

Unlike its major competitors, Pinduoduo removed the function of shopping on its website. Instead, users could only browse and purchase the items via its mobile app or a WeChat mini-program. Considering that more than 85 percent of e-commerce purchases in China were made via mobile devices, the decision seems reasonable. Furthermore, shopping via mini-programs became increasingly popular among Chinese online shoppers. Mini-program refers to a built-in application within the ecosystem of WeChat. It allows users to use certain apps without downloading or installing it. As of September 2020, Pinduoduo remained the most popular WeChat mini-program, with more than 155 million monthly active users. In 2020, Pinduoduo launched its fresh e-commerce mini-program Duoduo Maicai, following the Pinduoduo mini-program's success.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Pinduoduo".

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