Pinduoduo's monthly active user number Q1 2017-Q1 2020

This statistic shows the number of monthly active users of Pinduoduo platform from the first quarter of 2017 to the first quarter of 2020. In the first quarter of 2020, Chinese e-commerce platform Pinduoduo had approximately 487.4 million monthly active users, reached an 68 percent year-on-year growth.

The miraculous rise of Pinduoduo

  Distinguished from traditional mobile shopping, Pinduoduo adapted to a so-called social commerce business model. To secure a better price, users must invite their friends to join in team purchases. The combination of socialization and online shopping was undoubtedly attractive for the young generation. More than 90 percent of Pinduoduo users born in the 2000s said that they had participated in a team purchase before. As of the first quarter of 2020, Pinduoduo reported about 487 million monthly active users, surpassing the e-commerce giant JD.com. More than 60 percent of them were from the third and fourth-tier cities in China. The massive potential of the sinking market (a Chinese term refering to the market of the third-tier cities or below) was a key factor of the triumph of Pinduoduo.

Number of monthly active users of Pinduoduo Inc. from 1st quarter 2017 to 1st quarter 2020

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Source

Release date

May 2020

Region

China

Survey time period

Q1 2017 to Q1 2020

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