Pinduoduo's monthly active user number Q1 2019-Q1 2022
In the first quarter of 2022, Chinese e-commerce platform Pinduoduo had approximately 751.3 million monthly active users, reached a four percent year-on-year growth.
The miraculous rise of Pinduoduo
  Distinguished from traditional mobile shopping, Pinduoduo adapted to a so-called social commerce business model. To secure a better price, users must invite their friends to join in team purchases. The combination of socialization and online shopping was undoubtedly attractive for the young generation. More than 90 percent of Pinduoduo users born in the 2000s said that they had participated in a team purchase before. As of 2021, Pinduoduo's monthly app active users surpassed the e-commerce giant JD.com. More than 60 percent of them were from the third and fourth-tier cities in China. The massive potential of the sinking market (a Chinese term refering to the market of the third-tier cities or below) was a key factor of the triumph of Pinduoduo.
The miraculous rise of Pinduoduo
  Distinguished from traditional mobile shopping, Pinduoduo adapted to a so-called social commerce business model. To secure a better price, users must invite their friends to join in team purchases. The combination of socialization and online shopping was undoubtedly attractive for the young generation. More than 90 percent of Pinduoduo users born in the 2000s said that they had participated in a team purchase before. As of 2021, Pinduoduo's monthly app active users surpassed the e-commerce giant JD.com. More than 60 percent of them were from the third and fourth-tier cities in China. The massive potential of the sinking market (a Chinese term refering to the market of the third-tier cities or below) was a key factor of the triumph of Pinduoduo.
