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Media in Colombia - statistics & facts

The transition from legacy media to online platforms can be a tortuous path. The mediascape of Colombia illustrates how this development goes beyond a change in technologies and consumption. Collectively, the revenue of the top TV companies decreased by over 14 percent between 2019 and 2020. Whereas more than half of the population does not read newspapers –either online or in print–, less than three out of 10 Colombians younger than 26 consumed that medium. That said, web access still has a long way to go. In 2019, around one-third of the people in that South American country did not use the internet. This scenario suggests that the relative decline of non-internet-based media in Colombia is not followed yet by the omnipresence of digital solutions. Other events play a role in that twisted transformation.

Coronavirus, social turmoil, and media’s (un)popularity

The impact of COVID-19 on multiple sectors and nations across the world also boosted the digital trend in countries like Colombia. The consumption of connected TV (CTV), over-the-top (OTT) media services, and social networks increased, while legacy media was left further behind. The novel coronavirus also elevated Colombians' dissatisfaction. Citizens started to protest in the streets in the first half of 2021 –the government’s responses to the pandemic were among the reasons for the uprising. However, the frustration was not limited to partisan politics. In May 2021, during the apex of the demonstrations, media favorability reached a historic low as nearly two-thirds of Colombians interviewed over the phone expressed a negative opinion of the industry.

An online reinvention in the making

Despite the sound and fury, a more digital future finds in Colombia a solid present. According to a September 2020 projection, the number of video-on-demand (VoD) subscriptions was forecast to increase by over 150 percent between 2019 and 2025. The audio segment is also finding its way through the internet. In May 2021, two out of the top 10 digital radio brands in Latin America were headquartered in Colombia: RCN and Blu Radio. Both belong to companies originally founded in the first half of the 20th century, which indicates that mainstream media groups lead the race for digitalization. Similarly, the three main online news sources for opinion leaders in Colombia are electronic versions of traditional print media from that country, namely the magazine Semana and the newspapers El Tiempo and El Espectador.

Key figures

The most important key figures provide you with a compact summary of the topic of "Media in Colombia" and take you straight to the corresponding statistics.

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Interesting statistics

In the following 6 chapters, you will quickly find the 44 most important statistics relating to "Media in Colombia".

Media in Colombia

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Media in Colombia - statistics & facts

The transition from legacy media to online platforms can be a tortuous path. The mediascape of Colombia illustrates how this development goes beyond a change in technologies and consumption. Collectively, the revenue of the top TV companies decreased by over 14 percent between 2019 and 2020. Whereas more than half of the population does not read newspapers –either online or in print–, less than three out of 10 Colombians younger than 26 consumed that medium. That said, web access still has a long way to go. In 2019, around one-third of the people in that South American country did not use the internet. This scenario suggests that the relative decline of non-internet-based media in Colombia is not followed yet by the omnipresence of digital solutions. Other events play a role in that twisted transformation.

Coronavirus, social turmoil, and media’s (un)popularity

The impact of COVID-19 on multiple sectors and nations across the world also boosted the digital trend in countries like Colombia. The consumption of connected TV (CTV), over-the-top (OTT) media services, and social networks increased, while legacy media was left further behind. The novel coronavirus also elevated Colombians' dissatisfaction. Citizens started to protest in the streets in the first half of 2021 –the government’s responses to the pandemic were among the reasons for the uprising. However, the frustration was not limited to partisan politics. In May 2021, during the apex of the demonstrations, media favorability reached a historic low as nearly two-thirds of Colombians interviewed over the phone expressed a negative opinion of the industry.

An online reinvention in the making

Despite the sound and fury, a more digital future finds in Colombia a solid present. According to a September 2020 projection, the number of video-on-demand (VoD) subscriptions was forecast to increase by over 150 percent between 2019 and 2025. The audio segment is also finding its way through the internet. In May 2021, two out of the top 10 digital radio brands in Latin America were headquartered in Colombia: RCN and Blu Radio. Both belong to companies originally founded in the first half of the 20th century, which indicates that mainstream media groups lead the race for digitalization. Similarly, the three main online news sources for opinion leaders in Colombia are electronic versions of traditional print media from that country, namely the magazine Semana and the newspapers El Tiempo and El Espectador.

Interesting statistics

In the following 6 chapters, you will quickly find the 44 most important statistics relating to "Media in Colombia".

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