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Media reach in Colombia 2019

Published by
José Gabriel Navarro,
Sep 29, 2021
During a study fielded in Colombia throughout 2019, around 98.1 percent of respondents said they had consumed out-of-home (OOH) media during the seven days prior to the survey. The share of interviewees who listened to the radio on the day before the survey stood at almost 64 percent. This made Colombia the country with highest radio reach in Latin America that year.

Media reach in Colombia in 2019

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Sources

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Release date

September 2021

Region

Colombia

Survey time period

January to December 2019

Number of respondents

6,643 respondents

Special properties

Bogotá, Medellín, Cali, Barranquilla, Bucaramanga, Pereira, Cartagena, Cúcuta, and Manizales

Supplementary notes

* Last seven days.
** Last 30 days.
*** Yesterday.
**** Recently.

The source does not specify the type of the survey nor the age of the respondents.

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Media in ColombiaSocial media usage in ColombiaInternet usage in ColombiaAdvertising in ColombiaNews in Latin America
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