Showrooming in the Retail Environment
Showrooming describes the act of examining goods in a brick and mortar store but making the actual purchase online.
In the age of smartphones, tablets and ubiquitous price information, showrooming has become a real issue for traditional retailers.
The above infographic, created in cooperation with the American Association of Advertising Agencies, illustrates how and why consumers engage in showrooming. Understanding the motives behind showrooming is crucial for retailers who want to convert showroomers into buyers.
- China: online shopping market gross merchandise volume 2008-2018China: online shopping market gross merchandise volume 2008-2018
- Average U.S. online shopping order value as of 3rd quarter 2016Average U.S. online shopping order value as of 3rd quarter 2016
- Penetration rate of online shopping 2006-2016Penetration rate of online shopping 2006-2016
- Total and e-commerce U.S. retail trade sales 2000-2015Total and e-commerce U.S. retail trade sales 2000-2015
- U.S. online shops and mail-order house sales 2003-2015U.S. online shops and mail-order house sales 2003-2015
- Share of e-commerce in retail revenue in Germany 2009-2016Share of e-commerce in retail revenue in Germany 2009-2016
- China: number of internet users December 2016China: number of internet users December 2016
- Activities of internet users in China 2016Activities of internet users in China 2016
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