Showrooming describes the act of examining goods in a brick and mortar store but making the actual purchase online.
In the age of smartphones, tablets and ubiquitous price information, showrooming has become a real issue for traditional retailers.
The above infographic, created in cooperation with the American Association of Advertising Agencies
, illustrates how and why consumers engage in showrooming. Understanding the motives behind showrooming is crucial for retailers who want to convert showroomers into buyers.