Showrooming in the Retail Environment
Showrooming describes the act of examining goods in a brick and mortar store but making the actual purchase online.
In the age of smartphones, tablets and ubiquitous price information, showrooming has become a real issue for traditional retailers.
The above infographic, created in cooperation with the American Association of Advertising Agencies, illustrates how and why consumers engage in showrooming. Understanding the motives behind showrooming is crucial for retailers who want to convert showroomers into buyers.
- China: online shopping market gross merchandise volume 2008-2018China: online shopping market gross merchandise volume 2008-2018
- Monthly online shopping frequency in Norway 2016Monthly online shopping frequency in Norway 2016
- Canada frequency of online shopping 2016Canada frequency of online shopping 2016
- Online shoppers in the Nordic countries 2015-2016Online shoppers in the Nordic countries 2015-2016
- United States: retail e-commerce sales 2013-2020United States: retail e-commerce sales 2013-2020
- Online purchasing penetration in Great Britain 2008-2016Online purchasing penetration in Great Britain 2008-2016
- Global number of internet users 2005-2016Global number of internet users 2005-2016
- Digital buyer penetration in Belgium 2011-2016Digital buyer penetration in Belgium 2011-2016
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